玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.75-24.4542.490.11-21.43-8.330.28-17.65-26.320.06-33.33-14.294.004.0-35.6710.189.01-48.292.18-11.76-39.84130.00.0
23Q3 (19)3.64-4.4612.350.14-17.6516.670.346.253.030.090.012.53.85-13.83.859.3411.21-8.292.474.670.14130.00.0
23Q2 (18)3.8179.72-23.950.176.2541.670.326.67-3.030.090.012.54.46-40.8886.298.40-40.6527.512.36-44.3647.93130.00.0
23Q1 (17)2.129.84-49.520.1633.330.00.3-21.05-11.760.0928.570.07.5521.3898.1114.15-28.1374.814.2517.0598.11130.00.0
22Q4 (16)1.93-40.43-75.910.120.0-61.290.3815.15-29.630.07-12.5-36.366.2267.8860.6619.6993.31192.063.6346.89164.11130.00.0
22Q3 (15)3.24-35.33-61.840.120.0-20.00.330.0-17.50.080.014.293.7054.63109.6310.1954.63116.182.4754.63199.47130.00.0
22Q2 (14)5.0119.29-37.760.12-25.09.090.33-2.94-2.940.08-11.1114.292.40-37.1375.296.59-18.6355.951.60-25.4883.63130.00.0
22Q1 (13)4.2-47.57-33.960.16-48.3933.330.34-37.0417.240.09-18.1828.573.81-1.57101.98.1020.0877.542.1456.0494.69130.00.0
21Q4 (12)8.01-5.65410.190.31106.671450.00.5435.0217.650.1157.141000.03.87119.05203.816.7443.09-37.741.3766.56115.61130.00.0
21Q3 (11)8.495.47339.90.1536.36400.00.417.65300.00.070.0600.01.7729.313.664.7111.55-9.070.82-5.1859.13130.00.0
21Q2 (10)8.0526.5780400.00.11-8.331000.00.3417.24580.00.070.0600.01.37-27.58-98.634.22-7.37-99.160.87-20.99-99.13130.00.0
21Q1 (9)6.36305.163500.00.12500.000.2970.59480.00.07600.0600.01.8948.1104.56-57.89-99.091.1072.8-98.9130.00.0
20Q4 (8)1.57-18.6515600.00.02-33.3300.1770.0183.330.010.00.01.27-18.05010.83108.98-98.20.6422.93-99.36130.00.0
20Q3 (7)1.9319200.019200.00.03200.000.1100.0150.00.010.001.55-98.4505.18-98.96-98.70.52-99.480130.00.0
20Q2 (6)0.010.00.00.01000.050.00.00.010.00100.0000500.000.00.0100.000.00130.00.0
20Q1 (5)0.010.00.00000.05-16.6725.00.010.000.0000500.00-16.6725.0100.000.00130.00.0
19Q4 (4)0.010.00.0000.00.0650.00.00.0100.00.0000.0600.0050.00.0100.0000.0130.00.0
19Q3 (3)0.010.00.0000.00.04-20.00.0000.00.0000.0400.00-20.00.00.0000.0130.00.0
19Q2 (2)0.010.00.0000.00.0525.00.0000.00.0000.0500.0025.00.00.0000.0130.00.0
19Q1 (1)0.010.00.000.00.00.040.00.000.00.00.000.00.0400.000.00.00.000.00.0130.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.33-14.320.5811.541.24-10.140.320.04.7030.1710.064.872.6016.71130.0
2022 (9)14.39-53.430.52-25.711.38-11.540.320.03.6159.529.5989.962.22114.73130.0
2021 (8)30.9780.340.7900.01.56300.00.32966.672.2713.595.05-54.561.0421.17130.0
2020 (7)3.516920.00.07600.00.39105.260.03200.01.99-90.0311.11-97.080.85-95.73130.0
2019 (6)0.05-58.330.01-50.00.1911.760.01020.0020.0380.00168.2420.000130.0
2018 (5)0.12-77.360.02-66.670.17-5.560016.6747.22141.67317.130.000130.0
2017 (4)0.53-64.190.06-80.650.180.00.02-71.4311.32-45.9533.96179.253.77-20.22130.0
2016 (3)1.48-13.950.31-24.390.18-55.00.07-30.020.95-12.1312.16-47.74.73-18.6513-90.23
2015 (2)1.72-61.520.4100.400.1023.84023.2605.810133-43.88
2014 (1)4.47-11.310000000.0000.0000.000237-20.74

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