. 愛玩股

   玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)0.745.71-5.130.0350.00.00.12-25.0-29.410.020.00.04.0541.895.4116.22-29.05-25.62.70-5.415.411480.00.0
23Q3 (19)0.7-4.11-33.330.020.0-33.330.160.0-20.00.020.00.02.864.290.022.864.2920.02.864.2950.01480.0-5.73
23Q2 (18)0.73-7.59-44.70.020.0-33.330.166.67-20.00.020.0-33.332.748.2220.5521.9215.4344.662.748.2220.551480.0-5.73
23Q1 (17)0.791.28-32.480.02-33.33-33.330.15-11.76-21.050.020.0-33.332.53-34.18-1.2718.99-12.8816.922.53-1.27-1.271480.0-5.73
22Q4 (16)0.78-25.71-35.540.030.00.00.17-15.00.00.020.0100.03.8534.6255.1321.7914.4255.132.5634.62210.26148-5.73-5.73
22Q3 (15)1.05-20.45-21.050.030.00.00.20.042.860.02-33.330.02.8625.7126.6719.0525.7180.951.90-16.1926.671570.011.35
22Q2 (14)1.3212.8217.860.030.00.00.25.2625.00.030.0-25.02.27-11.36-15.1515.15-6.76.062.27-11.36-36.361570.011.35
22Q1 (13)1.17-3.3125.810.030.00.00.1911.7611.760.03200.0-50.02.563.42-20.5116.2415.59-11.162.56210.26-60.261570.011.35
21Q4 (12)1.21-9.0235.960.030.00.00.1721.4330.770.01-50.00.02.489.92-26.4514.0533.47-3.810.83-45.04-26.4515711.3511.35
21Q3 (11)1.3318.75104.620.030.00.00.14-12.57.690.02-50.0100.02.26-15.79-51.1310.53-26.32-47.371.50-57.89-2.261410.0-9.03
21Q2 (10)1.1220.4377.780.030.050.00.16-5.8823.080.04-33.33300.02.68-16.96-15.6214.29-21.85-30.773.57-44.64125.01410.0-9.03
21Q1 (9)0.934.4955.00.030.050.00.1730.7721.430.06500.0500.03.23-4.3-3.2318.2825.14-21.666.45474.19287.11410.0-30.88
20Q4 (8)0.8936.924.710.030.00.00.130.0-13.330.010.00.03.37-26.97-4.4914.61-26.97-17.231.12-26.97-4.49141-9.03-30.88
20Q3 (7)0.653.17-26.140.0350.050.00.130.0-7.140.010.00.04.6245.38103.0820.00-3.0825.711.54-3.0835.381550.0-24.02
20Q2 (6)0.635.0-33.680.020.0-33.330.13-7.14-23.530.010.00.03.17-4.760.5320.63-11.5615.311.59-4.7650.79155-24.02-24.02
20Q1 (5)0.6-29.41-32.580.02-33.33-33.330.14-6.67-6.670.010.00.03.33-5.56-1.1123.3332.2238.441.6741.6748.332040.00.0
19Q4 (4)0.85-3.410.00.0350.00.00.157.140.00.010.00.03.5355.290.017.6510.920.01.183.530.02040.00.0
19Q3 (3)0.88-7.370.00.02-33.330.00.14-17.650.00.010.00.02.27-28.030.015.91-11.10.01.147.950.02040.00.0
19Q2 (2)0.956.740.00.030.00.00.1713.330.00.010.00.03.16-6.320.017.896.180.01.05-6.320.02040.00.0
19Q1 (1)0.890.00.00.030.00.00.150.00.00.010.00.03.370.00.016.850.00.01.120.00.02040.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)2.96-31.480.1-9.090.6-22.080.08-20.03.3832.6820.2713.722.7016.761480.0
2022 (9)4.32-5.880.11-8.330.7720.310.1-28.572.55-2.617.8227.832.31-24.11148-5.73
2021 (8)4.5966.30.1220.00.6423.080.14250.02.61-27.8413.94-25.993.05110.4615711.35
2020 (7)2.76-22.470.10.00.52-14.750.040.03.6228.9918.849.951.4528.99141-9.03
2019 (6)3.56-24.740.1-23.080.613.390.040.02.812.217.1337.371.1232.87155-24.02
2018 (5)4.73-20.240.13-27.780.59-24.360.04-33.332.75-9.4612.47-5.170.85-16.42204-24.16
2017 (4)5.9319.560.180.00.7814.710.060.03.04-16.3613.15-4.061.01-16.36269-14.6
2016 (3)4.96-24.960.18-14.290.68-2.860.0650.03.6314.2313.7129.461.2199.9315-3.96
2015 (2)6.61-17.990.21-12.50.72.940.0433.333.186.6910.5925.520.6162.58328-13.91
2014 (1)8.0610.870.2420.00.6811.480.03-25.02.9808.4400.37038143.23

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