玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)22.37-6.91-33.167.48-10.42-59.18.79-39.75-43.1810.73-10.66-1.011.75-10.71-15.051.17-8.59-21.480.100.0-23.0821.70-20.57-16.2561.6011.2547.485.4248.76-27.8114.58-65.75179.5823.212.795.12
23Q3 (19)24.032.74-18.798.352.83-45.4614.59-21.98-39.1812.01-22.47-41.591.96-27.68-49.481.28-24.26-51.330.10-9.09-23.0827.32-12.1-21.5855.37-15.0834.7557.4232.26-10.2642.58-24.7517.122.58-3.671.03
23Q2 (18)23.39-23.71-37.698.12-53.04-64.1218.703.31-36.7615.492.58-39.092.71-3.21-53.361.69-8.65-53.830.11-8.33-21.4331.085.64-19.7165.20-2.6314.1343.41-54.45-43.1756.591105.27142.2623.44-2.94-11.21
23Q1 (17)30.66-8.4-8.0717.29-5.47-13.8918.1017.0-23.5315.1039.3-27.262.8035.92-44.331.8524.16-42.190.12-7.69-20.029.4213.55-8.3266.9660.237.8395.31-19.4512.374.69125.62-69.0824.159.38-1.67
22Q4 (16)33.4713.11-6.5618.2919.46-15.4815.47-35.51-29.5910.84-47.28-39.682.06-46.91-54.121.49-43.35-48.440.130.0-18.7525.91-25.63-12.5541.791.7-23.12118.3284.9220.13-18.32-150.39-1316.7522.08-1.21-6.52
22Q3 (15)29.59-21.18-15.1415.31-32.35-33.5823.99-18.871.5220.56-19.15-0.393.88-33.22-36.292.63-28.14-32.560.13-7.14-31.5834.84-10.016.441.09-28.08-29.263.99-16.25-34.3736.3655.681354.5522.35-15.340.81
22Q2 (14)37.5412.569.1622.6312.7-0.4829.5724.9320.8925.4322.516.925.8115.51-20.523.6614.37-18.670.14-6.67-33.3338.7120.6327.2157.13-8.04.3776.40-9.92-17.8723.3653.81234.7926.407.4916.61
22Q1 (13)33.35-6.90.020.08-7.219.3723.677.7419.9720.7615.5323.575.0312.03-19.393.2010.73-11.360.15-6.25-28.5732.098.323.1462.1014.24-17.2684.81-13.89-8.7915.19908.37116.624.563.98-3.46
21Q4 (12)35.822.7217.0621.64-6.1215.7821.97-7.0229.7717.97-12.9424.364.49-26.27-11.442.89-25.9-2.360.16-15.79-20.029.63-1.024.7154.36-6.34-25.7398.491.02-11.091.51-39.76114.6323.626.5410.94
21Q3 (11)34.871.45.3223.051.3612.9323.63-3.3930.8420.64-5.135.976.09-16.694.823.90-13.3318.180.19-9.52-9.5229.93-1.6422.8158.046.03-20.0197.504.81-13.762.50-64.17119.1422.17-2.082.26
21Q2 (10)34.393.12-0.7522.7423.863.3224.4623.973.4721.7529.469.637.3117.15-1.354.5024.656.890.210.00.030.4316.770.4654.74-27.06-34.9793.020.04-0.076.98-0.490.9822.64-11.01-3.08
21Q1 (9)33.358.99018.36-1.77019.7316.54016.8016.2606.2423.0803.6121.9600.215.0026.069.68075.052.54092.99-16.0607.01168.11025.4419.490
20Q4 (8)30.60-7.58018.69-8.43016.93-6.26014.45-4.8105.07-12.7402.96-10.300.20-4.76023.76-2.5073.190.870110.78-2.020-10.2921.2021.29-1.80
20Q3 (7)33.11-4.44020.41-7.27018.06-23.6015.18-23.4905.81-21.5903.30-21.6200.210.0024.37-19.54072.56-13.80113.0621.450-13.06-289.07021.68-7.190
20Q2 (6)34.650022.010023.640019.84007.41004.21000.210030.290084.180093.09006.910023.3600
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)25.22-25.0110.45-45.7411.5323.7415.10-35.4113.38-31.848.94-45.126.11-45.050.44-21.4327.41-16.9961.6047.469.21-15.9930.7974.720.46-1.1723.37-2.5
2022 (9)33.63-2.9219.26-10.759.3246.1723.383.5919.631.0816.29-33.411.12-27.030.56-28.2133.0213.3941.79-23.1282.38-13.8517.62301.870.46-2.9623.972.57
2021 (8)34.646.2921.588.666.37-6.4122.5716.2219.4218.3424.469.4415.2417.140.780.029.129.8554.36-25.7395.61-6.644.3900.4864.3223.373.87
2020 (7)32.599.9919.8632.586.81-18.4619.4224.8116.4125.1722.3550.8113.0149.540.7821.8826.518.3873.19-1.6102.426.5-2.3000.29022.50-4.86
2019 (6)29.63-5.8814.98-10.838.3522.4715.56-12.4913.11-7.0214.82-19.18.70-17.850.64-12.3324.46-2.3974.38-3.7396.171.823.83-30.930.00023.65-1.38
2018 (5)31.488.9716.8027.856.82-3.0617.7845.7414.1042.7118.3249.6710.5948.530.734.2925.0627.677.260.4294.45-12.115.5500.00023.98-0.66
2017 (4)28.898.6913.1418.817.04-15.8612.201.589.882.612.245.257.131.860.70-1.4119.64-5.6776.941.97107.4716.48-7.7300.00024.14-3.36
2016 (3)26.584.9311.069.58.36-1.7112.01-2.839.63-5.9611.63-10.687.00-13.040.71-6.5820.82-2.8975.4512.692.2612.948.02-56.170.00024.98-2.69
2015 (2)25.333.9410.100.58.515.7412.364.310.243.9613.02-5.458.05-2.190.76-5.021.444.1367.01-1.9681.69-3.7318.3120.890.00025.6714.6
2014 (1)24.37010.0508.05011.8509.85013.7708.2300.80020.59068.35084.86015.1400.00022.400

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