- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.85 | 4.13 | 18.06 | 0.55 | 14.58 | 12.24 | 0.4 | -32.2 | 344.44 | 0.33 | -2.94 | -19.51 | 5.07 | 10.04 | -4.93 | 3.69 | -34.89 | 276.45 | 3.04 | -6.79 | -31.83 | 1374 | 0.0 | 0.0 |
| 23Q3 (19) | 10.42 | 21.87 | -14.66 | 0.48 | 26.32 | -47.25 | 0.59 | 7.27 | 18.0 | 0.34 | 0.0 | -22.73 | 4.61 | 3.65 | -38.19 | 5.66 | -11.98 | 38.27 | 3.26 | -17.95 | -9.45 | 1374 | 0.0 | -36.03 |
| 23Q2 (18) | 8.55 | 3.01 | -29.16 | 0.38 | -26.92 | -44.12 | 0.55 | 44.74 | 27.91 | 0.34 | -2.86 | -26.09 | 4.44 | -29.06 | -21.11 | 6.43 | 40.5 | 80.57 | 3.98 | -5.7 | 4.34 | 1374 | 0.0 | -36.03 |
| 23Q1 (17) | 8.3 | -9.68 | -32.02 | 0.52 | 6.12 | -21.21 | 0.38 | 322.22 | -11.63 | 0.35 | -14.63 | -23.91 | 6.27 | 17.5 | 15.9 | 4.58 | 367.5 | 30.0 | 4.22 | -5.48 | 11.93 | 1374 | 0.0 | -36.03 |
| 22Q4 (16) | 9.19 | -24.73 | -30.22 | 0.49 | -46.15 | -22.22 | 0.09 | -82.0 | -68.97 | 0.41 | -6.82 | -18.0 | 5.33 | -28.46 | 11.46 | 0.98 | -76.08 | -55.53 | 4.46 | 23.8 | 17.51 | 1374 | -36.03 | -36.03 |
| 22Q3 (15) | 12.21 | 1.16 | -4.39 | 0.91 | 33.82 | 44.44 | 0.5 | 16.28 | 8.7 | 0.44 | -4.35 | -18.52 | 7.45 | 32.29 | 51.07 | 4.10 | 14.95 | 13.68 | 3.60 | -5.44 | -14.78 | 2148 | 0.0 | -25.52 |
| 22Q2 (14) | 12.07 | -1.15 | -2.97 | 0.68 | 3.03 | 19.3 | 0.43 | 0.0 | 7.5 | 0.46 | 0.0 | -6.12 | 5.63 | 4.23 | 22.96 | 3.56 | 1.16 | 10.8 | 3.81 | 1.16 | -3.24 | 2148 | 0.0 | -25.52 |
| 22Q1 (13) | 12.21 | -7.29 | 7.2 | 0.66 | 4.76 | 11.86 | 0.43 | 48.28 | 4.88 | 0.46 | -8.0 | -9.8 | 5.41 | 13.0 | 4.35 | 3.52 | 59.93 | -2.17 | 3.77 | -0.77 | -15.86 | 2148 | 0.0 | -25.52 |
| 21Q4 (12) | 13.17 | 3.13 | 1.78 | 0.63 | 0.0 | -20.25 | 0.29 | -36.96 | -39.58 | 0.5 | -7.41 | -10.71 | 4.78 | -3.04 | -21.65 | 2.20 | -38.87 | -40.64 | 3.80 | -10.22 | -12.27 | 2148 | -25.52 | -25.52 |
| 21Q3 (11) | 12.77 | 2.65 | -0.78 | 0.63 | 10.53 | 18.87 | 0.46 | 15.0 | -4.17 | 0.54 | 10.2 | -10.0 | 4.93 | 7.67 | 19.8 | 3.60 | 12.03 | -3.42 | 4.23 | 7.36 | -9.3 | 2884 | 0.0 | -12.26 |
| 21Q2 (10) | 12.44 | 9.22 | -24.79 | 0.57 | -3.39 | -26.92 | 0.4 | -2.44 | -28.57 | 0.49 | -3.92 | -16.95 | 4.58 | -11.54 | -2.84 | 3.22 | -10.67 | -5.03 | 3.94 | -12.03 | 10.42 | 2884 | 0.0 | -12.26 |
| 21Q1 (9) | 11.39 | -11.98 | 11.45 | 0.59 | -25.32 | 3.51 | 0.41 | -14.58 | -16.33 | 0.51 | -8.93 | 2.0 | 5.18 | -15.15 | -7.12 | 3.60 | -2.96 | -24.92 | 4.48 | 3.46 | -8.48 | 2884 | 0.0 | 17.47 |
| 20Q4 (8) | 12.94 | 0.54 | -7.37 | 0.79 | 49.06 | 2.6 | 0.48 | 0.0 | -2.04 | 0.56 | -6.67 | 9.8 | 6.11 | 48.25 | 10.76 | 3.71 | -0.54 | 5.76 | 4.33 | -7.17 | 18.54 | 2884 | -12.26 | 17.47 |
| 20Q3 (7) | 12.87 | -22.19 | -0.85 | 0.53 | -32.05 | -32.05 | 0.48 | -14.29 | -11.11 | 0.6 | 1.69 | 22.45 | 4.12 | -12.68 | -31.47 | 3.73 | 10.16 | -10.35 | 4.66 | 30.69 | 23.5 | 3287 | 0.0 | 33.89 |
| 20Q2 (6) | 16.54 | 61.84 | 58.28 | 0.78 | 36.84 | 21.88 | 0.56 | 14.29 | 24.44 | 0.59 | 18.0 | 22.92 | 4.72 | -15.45 | -23.0 | 3.39 | -29.38 | -21.38 | 3.57 | -27.09 | -22.34 | 3287 | 33.89 | 33.89 |
| 20Q1 (5) | 10.22 | -26.84 | 9.89 | 0.57 | -25.97 | -6.56 | 0.49 | 0.0 | 28.95 | 0.5 | -1.96 | 25.0 | 5.58 | 1.19 | -14.97 | 4.79 | 36.69 | 17.34 | 4.89 | 34.01 | 13.75 | 2455 | 0.0 | 0.0 |
| 19Q4 (4) | 13.97 | 7.63 | 0.0 | 0.77 | -1.28 | 0.0 | 0.49 | -9.26 | 0.0 | 0.51 | 4.08 | 0.0 | 5.51 | -8.28 | 0.0 | 3.51 | -15.69 | 0.0 | 3.65 | -3.29 | 0.0 | 2455 | 0.0 | 0.0 |
| 19Q3 (3) | 12.98 | 24.21 | 0.0 | 0.78 | 21.88 | 0.0 | 0.54 | 20.0 | 0.0 | 0.49 | 2.08 | 0.0 | 6.01 | -1.88 | 0.0 | 4.16 | -3.39 | 0.0 | 3.78 | -17.81 | 0.0 | 2455 | 0.0 | 0.0 |
| 19Q2 (2) | 10.45 | 12.37 | 0.0 | 0.64 | 4.92 | 0.0 | 0.45 | 18.42 | 0.0 | 0.48 | 20.0 | 0.0 | 6.12 | -6.63 | 0.0 | 4.31 | 5.39 | 0.0 | 4.59 | 6.79 | 0.0 | 2455 | 0.0 | 0.0 |
| 19Q1 (1) | 9.3 | 0.0 | 0.0 | 0.61 | 0.0 | 0.0 | 0.38 | 0.0 | 0.0 | 0.4 | 0.0 | 0.0 | 6.56 | 0.0 | 0.0 | 4.09 | 0.0 | 0.0 | 4.30 | 0.0 | 0.0 | 2455 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 38.12 | -16.55 | 1.93 | -29.82 | 1.91 | 31.72 | 1.37 | -23.03 | 5.06 | -15.9 | 5.01 | 57.85 | 3.59 | -7.77 | 1374 | 0.0 |
| 2022 (9) | 45.68 | -8.24 | 2.75 | 13.64 | 1.45 | -7.64 | 1.78 | -12.75 | 6.02 | 23.84 | 3.17 | 0.65 | 3.90 | -4.91 | 1374 | -36.03 |
| 2021 (8) | 49.78 | -5.31 | 2.42 | -9.7 | 1.57 | -21.5 | 2.04 | -9.33 | 4.86 | -4.64 | 3.15 | -17.1 | 4.10 | -4.25 | 2148 | -25.52 |
| 2020 (7) | 52.57 | 12.59 | 2.68 | -3.94 | 2.0 | 7.53 | 2.25 | 19.05 | 5.10 | -14.69 | 3.80 | -4.5 | 4.28 | 5.73 | 2884 | -12.26 |
| 2019 (6) | 46.69 | 34.94 | 2.79 | 11.16 | 1.86 | 27.4 | 1.89 | 13.17 | 5.98 | -17.63 | 3.98 | -5.59 | 4.05 | -16.13 | 3287 | 33.89 |
| 2018 (5) | 34.6 | 12.96 | 2.51 | -12.54 | 1.46 | 13.18 | 1.67 | 7.74 | 7.25 | -22.58 | 4.22 | 0.19 | 4.83 | -4.62 | 2455 | 20.17 |
| 2017 (4) | 30.63 | 6.43 | 2.87 | 26.43 | 1.29 | -4.44 | 1.55 | 1.31 | 9.37 | 18.8 | 4.21 | -10.22 | 5.06 | -4.81 | 2043 | 28.25 |
| 2016 (3) | 28.78 | 12.6 | 2.27 | 31.21 | 1.35 | 3.85 | 1.53 | 0.0 | 7.89 | 16.53 | 4.69 | -7.77 | 5.32 | -11.19 | 1593 | -10.05 |
| 2015 (2) | 25.56 | -2.81 | 1.73 | -0.57 | 1.3 | -2.99 | 1.53 | 22.4 | 6.77 | 2.3 | 5.09 | -0.18 | 5.99 | 25.94 | 1771 | -3.54 |
| 2014 (1) | 26.3 | -6.14 | 1.74 | 4.82 | 1.34 | -4.29 | 1.25 | 16.82 | 6.62 | 0 | 5.10 | 0 | 4.75 | 0 | 1836 | -10.61 |
