- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.2 | 32.08 | 44.33 | 0.04 | -33.33 | -60.0 | 0.22 | 0.0 | 46.67 | 0.47 | 4.44 | 62.07 | 0.95 | -49.52 | -72.29 | 5.24 | -24.29 | 1.62 | 11.19 | -20.92 | 12.29 | 0 | 0 | 0 |
| 23Q3 (19) | 3.18 | 2.58 | -13.11 | 0.06 | 0.0 | 0.0 | 0.22 | 10.0 | 46.67 | 0.45 | 7.14 | 36.36 | 1.89 | -2.52 | 15.09 | 6.92 | 7.23 | 68.81 | 14.15 | 4.45 | 56.95 | 0 | 0 | 0 |
| 23Q2 (18) | 3.1 | 27.05 | 13.14 | 0.06 | 20.0 | 0.0 | 0.2 | 33.33 | 5.26 | 0.42 | 27.27 | 5.0 | 1.94 | -5.55 | -11.61 | 6.45 | 4.95 | -6.96 | 13.55 | 0.18 | -7.19 | 0 | 0 | 0 |
| 23Q1 (17) | 2.44 | -16.15 | -15.28 | 0.05 | -50.0 | -37.5 | 0.15 | 0.0 | 0.0 | 0.33 | 13.79 | -2.94 | 2.05 | -40.37 | -26.23 | 6.15 | 19.26 | 18.03 | 13.52 | 35.71 | 14.56 | 0 | 0 | 0 |
| 22Q4 (16) | 2.91 | -20.49 | -27.79 | 0.1 | 66.67 | -9.09 | 0.15 | 0.0 | -6.25 | 0.29 | -12.12 | -29.27 | 3.44 | 109.62 | 25.9 | 5.15 | 25.77 | 29.83 | 9.97 | 10.53 | -2.05 | 0 | 0 | 0 |
| 22Q3 (15) | 3.66 | 33.58 | 6.4 | 0.06 | 0.0 | -50.0 | 0.15 | -21.05 | -6.25 | 0.33 | -17.5 | -19.51 | 1.64 | -25.14 | -53.01 | 4.10 | -40.9 | -11.89 | 9.02 | -38.24 | -24.35 | 0 | 0 | 0 |
| 22Q2 (14) | 2.74 | -4.86 | -14.64 | 0.06 | -25.0 | -33.33 | 0.19 | 26.67 | 18.75 | 0.4 | 17.65 | 11.11 | 2.19 | -21.17 | -21.9 | 6.93 | 33.14 | 39.12 | 14.60 | 23.66 | 30.17 | 0 | 0 | 0 |
| 22Q1 (13) | 2.88 | -28.54 | -1.03 | 0.08 | -27.27 | -33.33 | 0.15 | -6.25 | 7.14 | 0.34 | -17.07 | -8.11 | 2.78 | 1.77 | -32.64 | 5.21 | 31.18 | 8.26 | 11.81 | 16.04 | -7.15 | 0 | 0 | 0 |
| 21Q4 (12) | 4.03 | 17.15 | 106.67 | 0.11 | -8.33 | 22.22 | 0.16 | 0.0 | 23.08 | 0.41 | 0.0 | 28.12 | 2.73 | -21.75 | -40.86 | 3.97 | -14.64 | -40.45 | 10.17 | -14.64 | -38.0 | 0 | 0 | 0 |
| 21Q3 (11) | 3.44 | 7.17 | 21.99 | 0.12 | 33.33 | 20.0 | 0.16 | 0.0 | 23.08 | 0.41 | 13.89 | 13.89 | 3.49 | 24.42 | -1.63 | 4.65 | -6.69 | 0.89 | 11.92 | 6.27 | -6.64 | 0 | 0 | 0 |
| 21Q2 (10) | 3.21 | 10.31 | -1.83 | 0.09 | -25.0 | -30.77 | 0.16 | 14.29 | 0.0 | 0.36 | -2.7 | -16.28 | 2.80 | -32.01 | -29.48 | 4.98 | 3.6 | 1.87 | 11.21 | -11.8 | -14.71 | 0 | 0 | 0 |
| 21Q1 (9) | 2.91 | 49.23 | 14.12 | 0.12 | 33.33 | 20.0 | 0.14 | 7.69 | 7.69 | 0.37 | 15.62 | 15.62 | 4.12 | -10.65 | 5.15 | 4.81 | -27.84 | -5.63 | 12.71 | -22.52 | 1.32 | 0 | 0 | 0 |
| 20Q4 (8) | 1.95 | -30.85 | -23.23 | 0.09 | -10.0 | -10.0 | 0.13 | 0.0 | -13.33 | 0.32 | -11.11 | -8.57 | 4.62 | 30.15 | 17.23 | 6.67 | 44.62 | 12.89 | 16.41 | 28.55 | 19.09 | 0 | 0 | -100.0 |
| 20Q3 (7) | 2.82 | -13.76 | -23.37 | 0.1 | -23.08 | -28.57 | 0.13 | -18.75 | -31.58 | 0.36 | -16.28 | -21.74 | 3.55 | -10.8 | -6.79 | 4.61 | -5.78 | -10.71 | 12.77 | -2.92 | 2.13 | 0 | 0 | -100.0 |
| 20Q2 (6) | 3.27 | 28.24 | -30.72 | 0.13 | 30.0 | -23.53 | 0.16 | 23.08 | -23.81 | 0.43 | 34.38 | -17.31 | 3.98 | 1.38 | 10.38 | 4.89 | -4.02 | 9.98 | 13.15 | 4.79 | 19.36 | 0 | 0 | -100.0 |
| 20Q1 (5) | 2.55 | 0.39 | -18.01 | 0.1 | 0.0 | -16.67 | 0.13 | -13.33 | -23.53 | 0.32 | -8.57 | -3.03 | 3.92 | -0.39 | 1.63 | 5.10 | -13.67 | -6.74 | 12.55 | -8.93 | 18.27 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 2.54 | -30.98 | 0.0 | 0.1 | -28.57 | 0.0 | 0.15 | -21.05 | 0.0 | 0.35 | -23.91 | 0.0 | 3.94 | 3.49 | 0.0 | 5.91 | 14.38 | 0.0 | 13.78 | 10.24 | 0.0 | 161 | 0.0 | 0.0 |
| 19Q3 (3) | 3.68 | -22.03 | 0.0 | 0.14 | -17.65 | 0.0 | 0.19 | -9.52 | 0.0 | 0.46 | -11.54 | 0.0 | 3.80 | 5.63 | 0.0 | 5.16 | 16.05 | 0.0 | 12.50 | 13.46 | 0.0 | 161 | 0.0 | 0.0 |
| 19Q2 (2) | 4.72 | 51.77 | 0.0 | 0.17 | 41.67 | 0.0 | 0.21 | 23.53 | 0.0 | 0.52 | 57.58 | 0.0 | 3.60 | -6.66 | 0.0 | 4.45 | -18.61 | 0.0 | 11.02 | 3.83 | 0.0 | 161 | 0.0 | 0.0 |
| 19Q1 (1) | 3.11 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.17 | 0.0 | 0.0 | 0.33 | 0.0 | 0.0 | 3.86 | 0.0 | 0.0 | 5.47 | 0.0 | 0.0 | 10.61 | 0.0 | 0.0 | 161 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 12.91 | 5.91 | 0.22 | -26.67 | 0.8 | 26.98 | 1.67 | 22.79 | 1.70 | -30.76 | 6.20 | 19.9 | 12.94 | 15.95 | 0 | 0 |
| 2022 (9) | 12.19 | -10.3 | 0.3 | -31.82 | 0.63 | 1.61 | 1.36 | -12.82 | 2.46 | -23.99 | 5.17 | 13.28 | 11.16 | -2.81 | 0 | 0 |
| 2021 (8) | 13.59 | 28.33 | 0.44 | 4.76 | 0.62 | 12.73 | 1.56 | 9.09 | 3.24 | -18.36 | 4.56 | -12.16 | 11.48 | -14.99 | 0 | 0 |
| 2020 (7) | 10.59 | -24.68 | 0.42 | -22.22 | 0.55 | -23.61 | 1.43 | -13.86 | 3.97 | 3.26 | 5.19 | 1.42 | 13.50 | 14.37 | 0 | 0 |
| 2019 (6) | 14.06 | 20.48 | 0.54 | -3.57 | 0.72 | 12.5 | 1.66 | 5.06 | 3.84 | -19.96 | 5.12 | -6.62 | 11.81 | -12.8 | 161 | 0.0 |
| 2018 (5) | 11.67 | -1.1 | 0.56 | -20.0 | 0.64 | -3.03 | 1.58 | -9.71 | 4.80 | -19.11 | 5.48 | -1.95 | 13.54 | -8.71 | 161 | 0.0 |
| 2017 (4) | 11.8 | -10.33 | 0.7 | 2.94 | 0.66 | 34.69 | 1.75 | -12.94 | 5.93 | 14.81 | 5.59 | 50.22 | 14.83 | -2.9 | 161 | 0.0 |
| 2016 (3) | 13.16 | 0.84 | 0.68 | 21.43 | 0.49 | -7.55 | 2.01 | 12.92 | 5.17 | 20.41 | 3.72 | -8.32 | 15.27 | 11.98 | 161 | 0.0 |
| 2015 (2) | 13.05 | -5.64 | 0.56 | -1.75 | 0.53 | -5.36 | 1.78 | 14.1 | 4.29 | 4.12 | 4.06 | 0.3 | 13.64 | 20.92 | 161 | 0.0 |
| 2014 (1) | 13.83 | -2.61 | 0.57 | 1.79 | 0.56 | 1.82 | 1.56 | 12.23 | 4.12 | 0 | 4.05 | 0 | 11.28 | 0 | 161 | 11.03 |
