- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.49 | 6.52 | 36.11 | 0.05 | 0.0 | 25.0 | 0.06 | 20.0 | 0.0 | 0.11 | -8.33 | 10.0 | 10.20 | -6.12 | -8.16 | 12.24 | 12.65 | -26.53 | 22.45 | -13.95 | -19.18 | 241 | 0.0 | 0.0 |
| 23Q3 (19) | 0.46 | 21.05 | -24.59 | 0.05 | 25.0 | 25.0 | 0.05 | 0.0 | 0.0 | 0.12 | 9.09 | 0.0 | 10.87 | 3.26 | 65.76 | 10.87 | -17.39 | 32.61 | 26.09 | -9.88 | 32.61 | 241 | 0.0 | 0.0 |
| 23Q2 (18) | 0.38 | 26.67 | -38.71 | 0.04 | 0.0 | -20.0 | 0.05 | 0.0 | 0.0 | 0.11 | 0.0 | 0.0 | 10.53 | -21.05 | 30.53 | 13.16 | -21.05 | 63.16 | 28.95 | -21.05 | 63.16 | 241 | 0.0 | 0.0 |
| 23Q1 (17) | 0.3 | -16.67 | -49.15 | 0.04 | 0.0 | 0.0 | 0.05 | -16.67 | -16.67 | 0.11 | 10.0 | -8.33 | 13.33 | 20.0 | 96.67 | 16.67 | 0.0 | 63.89 | 36.67 | 32.0 | 80.28 | 241 | 0.0 | 0.0 |
| 22Q4 (16) | 0.36 | -40.98 | -48.57 | 0.04 | 0.0 | 0.0 | 0.06 | 20.0 | 0.0 | 0.1 | -16.67 | -16.67 | 11.11 | 69.44 | 94.44 | 16.67 | 103.33 | 94.44 | 27.78 | 41.2 | 62.04 | 241 | 0.0 | 0.0 |
| 22Q3 (15) | 0.61 | -1.61 | -6.15 | 0.04 | -20.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.12 | 9.09 | -7.69 | 6.56 | -18.69 | 6.56 | 8.20 | 1.64 | 6.56 | 19.67 | 10.88 | -1.64 | 241 | 0.0 | 0.0 |
| 22Q2 (14) | 0.62 | 5.08 | 0.0 | 0.05 | 25.0 | 25.0 | 0.05 | -16.67 | -16.67 | 0.11 | -8.33 | -8.33 | 8.06 | 18.95 | 25.0 | 8.06 | -20.7 | -16.67 | 17.74 | -12.77 | -8.33 | 241 | 0.0 | 0.0 |
| 22Q1 (13) | 0.59 | -15.71 | 25.53 | 0.04 | 0.0 | 0.0 | 0.06 | 0.0 | 20.0 | 0.12 | 0.0 | 9.09 | 6.78 | 18.64 | -20.34 | 10.17 | 18.64 | -4.41 | 20.34 | 18.64 | -13.1 | 241 | 0.0 | 0.0 |
| 21Q4 (12) | 0.7 | 7.69 | 42.86 | 0.04 | 0.0 | -33.33 | 0.06 | 20.0 | 0.0 | 0.12 | -7.69 | 0.0 | 5.71 | -7.14 | -53.33 | 8.57 | 11.43 | -30.0 | 17.14 | -14.29 | -30.0 | 241 | 0.0 | 0.0 |
| 21Q3 (11) | 0.65 | 4.84 | 38.3 | 0.04 | 0.0 | -20.0 | 0.05 | -16.67 | -16.67 | 0.13 | 8.33 | 0.0 | 6.15 | -4.62 | -42.15 | 7.69 | -20.51 | -39.74 | 20.00 | 3.33 | -27.69 | 241 | 0.0 | 0.0 |
| 21Q2 (10) | 0.62 | 31.91 | 19.23 | 0.04 | 0.0 | -20.0 | 0.06 | 20.0 | 0.0 | 0.12 | 9.09 | 0.0 | 6.45 | -24.19 | -32.9 | 9.68 | -9.03 | -16.13 | 19.35 | -17.3 | -16.13 | 241 | 0.0 | 0.0 |
| 21Q1 (9) | 0.47 | -4.08 | -9.62 | 0.04 | -33.33 | -33.33 | 0.05 | -16.67 | 0.0 | 0.11 | -8.33 | -8.33 | 8.51 | -30.5 | -26.24 | 10.64 | -13.12 | 10.64 | 23.40 | -4.43 | 1.42 | 241 | 0.0 | 0.0 |
| 20Q4 (8) | 0.49 | 4.26 | -3.92 | 0.06 | 20.0 | 20.0 | 0.06 | 0.0 | 0.0 | 0.12 | -7.69 | 0.0 | 12.24 | 15.1 | 24.9 | 12.24 | -4.08 | 4.08 | 24.49 | -11.46 | 4.08 | 241 | 0.0 | 0.0 |
| 20Q3 (7) | 0.47 | -9.62 | -4.08 | 0.05 | 0.0 | -16.67 | 0.06 | 0.0 | 20.0 | 0.13 | 8.33 | -7.14 | 10.64 | 10.64 | -13.12 | 12.77 | 10.64 | 25.11 | 27.66 | 19.86 | -3.19 | 241 | 0.0 | 0.0 |
| 20Q2 (6) | 0.52 | 0.0 | -5.45 | 0.05 | -16.67 | -28.57 | 0.06 | 20.0 | 0.0 | 0.12 | 0.0 | -7.69 | 9.62 | -16.67 | -24.45 | 11.54 | 20.0 | 5.77 | 23.08 | 0.0 | -2.37 | 241 | 0.0 | 0.0 |
| 20Q1 (5) | 0.52 | 1.96 | 0.0 | 0.06 | 20.0 | -25.0 | 0.05 | -16.67 | -16.67 | 0.12 | 0.0 | 0.0 | 11.54 | 17.69 | -25.0 | 9.62 | -18.27 | -16.67 | 23.08 | -1.92 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q4 (4) | 0.51 | 4.08 | 0.0 | 0.05 | -16.67 | 0.0 | 0.06 | 20.0 | 0.0 | 0.12 | -14.29 | 0.0 | 9.80 | -19.93 | 0.0 | 11.76 | 15.29 | 0.0 | 23.53 | -17.65 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q3 (3) | 0.49 | -10.91 | 0.0 | 0.06 | -14.29 | 0.0 | 0.05 | -16.67 | 0.0 | 0.14 | 7.69 | 0.0 | 12.24 | -3.79 | 0.0 | 10.20 | -6.46 | 0.0 | 28.57 | 20.88 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q2 (2) | 0.55 | 5.77 | 0.0 | 0.07 | -12.5 | 0.0 | 0.06 | 0.0 | 0.0 | 0.13 | 8.33 | 0.0 | 12.73 | -17.27 | 0.0 | 10.91 | -5.45 | 0.0 | 23.64 | 2.42 | 0.0 | 241 | 0.0 | 0.0 |
| 19Q1 (1) | 0.52 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.06 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 15.38 | 0.0 | 0.0 | 11.54 | 0.0 | 0.0 | 23.08 | 0.0 | 0.0 | 241 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 1.62 | -25.35 | 0.17 | 0.0 | 0.22 | 0.0 | 0.45 | 0.0 | 10.49 | 33.95 | 13.58 | 33.95 | 27.78 | 33.95 | 241 | 0.0 |
| 2022 (9) | 2.17 | -11.07 | 0.17 | 6.25 | 0.22 | 0.0 | 0.45 | -6.25 | 7.83 | 19.47 | 10.14 | 12.44 | 20.74 | 5.41 | 241 | 0.0 |
| 2021 (8) | 2.44 | 22.0 | 0.16 | -23.81 | 0.22 | 0.0 | 0.48 | 0.0 | 6.56 | -37.55 | 9.02 | -18.03 | 19.67 | -18.03 | 241 | 0.0 |
| 2020 (7) | 2.0 | -3.38 | 0.21 | -19.23 | 0.22 | -4.35 | 0.48 | -5.88 | 10.50 | -16.4 | 11.00 | -1.0 | 24.00 | -2.59 | 241 | 0.0 |
| 2019 (6) | 2.07 | -16.19 | 0.26 | -16.13 | 0.23 | 0.0 | 0.51 | -12.07 | 12.56 | 0.08 | 11.11 | 19.32 | 24.64 | 4.92 | 241 | 0.0 |
| 2018 (5) | 2.47 | -9.52 | 0.31 | -26.19 | 0.23 | -8.0 | 0.58 | -9.38 | 12.55 | -18.42 | 9.31 | 1.68 | 23.48 | 0.16 | 241 | 0.0 |
| 2017 (4) | 2.73 | -35.46 | 0.42 | -12.5 | 0.25 | -10.71 | 0.64 | -9.86 | 15.38 | 35.58 | 9.16 | 38.34 | 23.44 | 39.67 | 241 | 0.0 |
| 2016 (3) | 4.23 | -23.65 | 0.48 | -17.24 | 0.28 | -3.45 | 0.71 | -4.05 | 11.35 | 8.39 | 6.62 | 26.45 | 16.78 | 25.66 | 241 | 0.0 |
| 2015 (2) | 5.54 | -24.73 | 0.58 | -24.68 | 0.29 | -21.62 | 0.74 | -1.33 | 10.47 | 0.07 | 5.23 | 4.13 | 13.36 | 31.08 | 241 | -3.6 |
| 2014 (1) | 7.36 | -18.67 | 0.77 | -6.1 | 0.37 | -11.9 | 0.75 | 19.05 | 10.46 | 0 | 5.03 | 0 | 10.19 | 0 | 250 | -10.71 |
