玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)4.4222.44113.530.0814.2914.290.09-35.7112.50001.81-6.66-46.482.04-47.5-47.310.00002780.00.0
23Q3 (19)3.6153.6294.090.0716.6716.670.1427.27100.00001.94-24.05-39.893.88-17.153.050.00002780.0-22.56
23Q2 (18)2.35-6.37-50.840.06-40.0-45.450.1110.0-21.430002.55-35.9110.954.6817.4959.820.00002780.0-22.56
23Q1 (17)2.5121.26-45.550.142.86-9.090.125.0-23.080003.9817.8166.973.983.0941.280.00002780.0-22.56
22Q4 (16)2.0711.29-52.950.0716.67-22.220.0814.29-52.940003.384.8365.323.862.690.030.0000278-22.56-22.56
22Q3 (15)1.86-61.09-60.00.06-45.45-53.850.07-50.0-50.00003.2340.1815.383.7628.4925.00.00003590.00.84
22Q2 (14)4.783.6921.630.110.022.220.147.6916.670002.30-3.560.492.933.86-4.080.00003590.00.84
22Q1 (13)4.614.7741.410.1122.2237.50.13-23.5318.180002.3916.65-2.772.82-27.01-16.430.00003590.00.84
21Q4 (12)4.4-5.3820.220.09-30.770.00.1721.431600.00002.05-26.84-16.823.8628.331314.090.00003590.840.84
21Q3 (11)4.6518.3249.040.1344.4485.710.1416.6716.670002.8022.0824.613.01-1.4-21.720.00003560.045.31
21Q2 (10)3.9320.5513.260.0912.50.00.129.090.00002.29-6.68-11.73.05-9.51-11.70.00003560.045.31
21Q1 (9)3.26-10.9341.130.08-11.1114.290.111000.0-8.330002.45-0.2-19.023.371134.97-35.050.00003560.09.54
20Q4 (8)3.6617.3173.460.0928.5750.00.01-91.67-75.00002.469.6-13.520.27-92.9-85.590.000035645.319.54
20Q3 (7)3.12-10.0936.240.07-22.220.00.120.00.00002.24-13.5-26.63.8511.22-26.60.00002450.0-24.62
20Q2 (6)3.4750.22131.330.0928.5750.00.120.0-50.00002.59-14.41-35.163.46-33.43-78.390.0000245-24.62-24.62
20Q1 (5)2.319.4818.460.0716.6740.00.12200.09.090003.036.5718.185.19174.03-7.910.00003250.00.0
19Q4 (4)2.11-7.860.00.06-14.290.00.04-66.670.0000.02.84-6.970.01.90-63.820.00.0000.03250.00.0
19Q3 (3)2.2952.670.00.0716.670.00.12-50.00.0000.03.06-23.580.05.24-67.250.00.0000.03250.00.0
19Q2 (2)1.5-23.080.00.0620.00.00.24118.180.0000.04.0056.00.016.00183.640.00.0000.03250.00.0
19Q1 (1)1.950.00.00.050.00.00.110.00.000.00.02.560.00.05.640.00.00.000.00.03250.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)12.9-3.150.31-13.890.457.14002.40-11.093.4910.630.0002780.0
2022 (9)13.32-17.930.36-10.00.42-23.64002.709.663.15-6.950.000278-22.56
2021 (8)16.2329.220.425.00.5548.65002.46-3.273.3915.040.0003590.84
2020 (7)12.5660.00.3233.330.37-28.85002.55-16.672.95-55.530.00035645.31
2019 (6)7.85-50.160.24-38.460.52-18.75003.0623.476.6263.020.000245-24.62
2018 (5)15.75-19.020.39-26.420.64-3.03002.48-9.134.0619.750.000325-22.99
2017 (4)19.4512.490.53-45.360.66-32.65002.72-51.433.39-40.130.000422-9.44
2016 (3)17.2975.00.97148.720.98345.45005.6142.125.67154.550.00046628.73
2015 (2)9.884.00.3934.480.22-42.11003.9529.312.23-44.330.0003620.0
2014 (1)9.514.870.2931.820.380.0003.0504.0000.0003627.74

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