- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.24 | 0.0 | -4.68 | 0.04 | 0.0 | 0.0 | 0.14 | -12.5 | -12.5 | 0 | 0 | -100.0 | 1.79 | 0.0 | 4.91 | 6.25 | -12.5 | -8.2 | 0.00 | 0 | -100.0 | 230 | -1.71 | -38.99 |
| 23Q3 (19) | 2.24 | -0.88 | -14.83 | 0.04 | 0.0 | -20.0 | 0.16 | -5.88 | -33.33 | 0 | 0 | -100.0 | 1.79 | 0.89 | -6.07 | 7.14 | -5.04 | -21.73 | 0.00 | 0 | -100.0 | 234 | -0.43 | -11.7 |
| 23Q2 (18) | 2.26 | -11.02 | -0.44 | 0.04 | 0.0 | 0.0 | 0.17 | 0.0 | 6.25 | 0 | -100.0 | -100.0 | 1.77 | 12.39 | 0.44 | 7.52 | 12.39 | 6.72 | 0.00 | -100.0 | -100.0 | 235 | 0.43 | -12.64 |
| 23Q1 (17) | 2.54 | 8.09 | 170.21 | 0.04 | 0.0 | 0.0 | 0.17 | 6.25 | 21.43 | 0.01 | 0.0 | 0.0 | 1.57 | -7.48 | -62.99 | 6.69 | -1.7 | -55.06 | 0.39 | -7.48 | -62.99 | 234 | -37.93 | 23.16 |
| 22Q4 (16) | 2.35 | -10.65 | 125.96 | 0.04 | -20.0 | -33.33 | 0.16 | -33.33 | 100.0 | 0.01 | 0.0 | 0 | 1.70 | -10.47 | -70.5 | 6.81 | -25.39 | -11.49 | 0.43 | 11.91 | 0 | 377 | 42.26 | 90.4 |
| 22Q3 (15) | 2.63 | 15.86 | 121.01 | 0.05 | 25.0 | -28.57 | 0.24 | 50.0 | 84.62 | 0.01 | 0.0 | 0 | 1.90 | 7.89 | -67.68 | 9.13 | 29.47 | -16.47 | 0.38 | -13.69 | 0 | 265 | -1.49 | 27.4 |
| 22Q2 (14) | 2.27 | 141.49 | 99.12 | 0.04 | 0.0 | -42.86 | 0.16 | 14.29 | 14.29 | 0.01 | 0.0 | 0 | 1.76 | -58.59 | -71.3 | 7.05 | -52.67 | -42.61 | 0.44 | -58.59 | 0 | 269 | 41.58 | 27.49 |
| 22Q1 (13) | 0.94 | -9.62 | -8.74 | 0.04 | -33.33 | -42.86 | 0.14 | 75.0 | -12.5 | 0.01 | 0 | 0 | 4.26 | -26.24 | -37.39 | 14.89 | 93.62 | -4.12 | 1.06 | 0 | 0 | 190 | -4.04 | -9.95 |
| 21Q4 (12) | 1.04 | -12.61 | 25.3 | 0.06 | -14.29 | -33.33 | 0.08 | -38.46 | 33.33 | 0 | 0 | -100.0 | 5.77 | -1.92 | -46.79 | 7.69 | -29.59 | 6.41 | 0.00 | 0 | -100.0 | 198 | -4.81 | -11.61 |
| 21Q3 (11) | 1.19 | 4.39 | 33.71 | 0.07 | 0.0 | -50.0 | 0.13 | -7.14 | -27.78 | 0 | 0 | -100.0 | 5.88 | -4.2 | -62.61 | 10.92 | -11.04 | -45.99 | 0.00 | 0 | -100.0 | 208 | -1.42 | -25.98 |
| 21Q2 (10) | 1.14 | 10.68 | -5.79 | 0.07 | 0.0 | -61.11 | 0.14 | -12.5 | -30.0 | 0 | 0 | -100.0 | 6.14 | -9.65 | -58.72 | 12.28 | -20.94 | -25.7 | 0.00 | 0 | -100.0 | 211 | 0.0 | -38.12 |
| 21Q1 (9) | 1.03 | 24.1 | 5.1 | 0.07 | -22.22 | -61.11 | 0.16 | 166.67 | -51.52 | 0 | -100.0 | -100.0 | 6.80 | -37.32 | -63.0 | 15.53 | 114.89 | -53.87 | 0.00 | -100.0 | -100.0 | 211 | -5.8 | -38.12 |
| 20Q4 (8) | 0.83 | -6.74 | -46.45 | 0.09 | -35.71 | -68.97 | 0.06 | -66.67 | -75.0 | 0.01 | 0.0 | -50.0 | 10.84 | -31.07 | -42.04 | 7.23 | -64.26 | -53.31 | 1.20 | 7.23 | -6.63 | 224 | -20.28 | -34.31 |
| 20Q3 (7) | 0.89 | -26.45 | -52.41 | 0.14 | -22.22 | -39.13 | 0.18 | -10.0 | -25.0 | 0.01 | -50.0 | -66.67 | 15.73 | 5.74 | 27.89 | 20.22 | 22.36 | 57.58 | 1.12 | -32.02 | -29.96 | 281 | -17.6 | -17.6 |
| 20Q2 (6) | 1.21 | 23.47 | -3.97 | 0.18 | 0.0 | -28.0 | 0.2 | -39.39 | -16.67 | 0.02 | -33.33 | -50.0 | 14.88 | -19.01 | -25.02 | 16.53 | -50.91 | -13.22 | 1.65 | -46.01 | -47.93 | 341 | 0.0 | 0.0 |
| 20Q1 (5) | 0.98 | -36.77 | 1.03 | 0.18 | -37.93 | 50.0 | 0.33 | 37.5 | 43.48 | 0.03 | 50.0 | 200.0 | 18.37 | -1.83 | 48.47 | 33.67 | 117.47 | 42.01 | 3.06 | 137.24 | 196.94 | 341 | 0.0 | 0.0 |
| 19Q4 (4) | 1.55 | -17.11 | 0.0 | 0.29 | 26.09 | 0.0 | 0.24 | 0.0 | 0.0 | 0.02 | -33.33 | 0.0 | 18.71 | 52.12 | 0.0 | 15.48 | 20.65 | 0.0 | 1.29 | -19.57 | 0.0 | 341 | 0.0 | 0.0 |
| 19Q3 (3) | 1.87 | 48.41 | 0.0 | 0.23 | -8.0 | 0.0 | 0.24 | 0.0 | 0.0 | 0.03 | -25.0 | 0.0 | 12.30 | -38.01 | 0.0 | 12.83 | -32.62 | 0.0 | 1.60 | -49.47 | 0.0 | 341 | 0.0 | 0.0 |
| 19Q2 (2) | 1.26 | 29.9 | 0.0 | 0.25 | 108.33 | 0.0 | 0.24 | 4.35 | 0.0 | 0.04 | 300.0 | 0.0 | 19.84 | 60.38 | 0.0 | 19.05 | -19.67 | 0.0 | 3.17 | 207.94 | 0.0 | 341 | 0.0 | 0.0 |
| 19Q1 (1) | 0.97 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.01 | 0.0 | 0.0 | 12.37 | 0.0 | 0.0 | 23.71 | 0.0 | 0.0 | 1.03 | 0.0 | 0.0 | 341 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.28 | 13.17 | 0.17 | 0.0 | 0.64 | -7.25 | 0.02 | -33.33 | 1.83 | -11.64 | 6.90 | -18.04 | 0.22 | -41.09 | 230 | -38.99 |
| 2022 (9) | 8.2 | 86.36 | 0.17 | -34.62 | 0.69 | 38.0 | 0.03 | 0 | 2.07 | -64.92 | 8.41 | -25.95 | 0.37 | 0 | 377 | 90.4 |
| 2021 (8) | 4.4 | 12.53 | 0.26 | -55.93 | 0.5 | -35.06 | 0 | 0 | 5.91 | -60.84 | 11.36 | -42.3 | 0.00 | 0 | 198 | -11.61 |
| 2020 (7) | 3.91 | -30.67 | 0.59 | -34.44 | 0.77 | -19.79 | 0.08 | -27.27 | 15.09 | -5.44 | 19.69 | 15.7 | 2.05 | 4.91 | 224 | -34.31 |
| 2019 (6) | 5.64 | 22.88 | 0.9 | 114.29 | 0.96 | 18.52 | 0.11 | 175.0 | 15.96 | 74.39 | 17.02 | -3.55 | 1.95 | 123.8 | 341 | 0.0 |
| 2018 (5) | 4.59 | -2.13 | 0.42 | 133.33 | 0.81 | 1.25 | 0.04 | 0 | 9.15 | 138.42 | 17.65 | 3.46 | 0.87 | 0 | 341 | 0.0 |
| 2017 (4) | 4.69 | -6.76 | 0.18 | -66.04 | 0.8 | -23.81 | 0 | 0 | 3.84 | -63.58 | 17.06 | -18.29 | 0.00 | 0 | 341 | 0.0 |
| 2016 (3) | 5.03 | -33.9 | 0.53 | 51.43 | 1.05 | -10.26 | 0 | 0 | 10.54 | 129.1 | 20.87 | 35.78 | 0.00 | 0 | 341 | 0.0 |
| 2015 (2) | 7.61 | -6.97 | 0.35 | 75.0 | 1.17 | 0.86 | 0 | 0 | 4.60 | 88.11 | 15.37 | 8.42 | 0.00 | 0 | 341 | 0.59 |
| 2014 (1) | 8.18 | 17.36 | 0.2 | -9.09 | 1.16 | 56.76 | 0 | 0 | 2.44 | 0 | 14.18 | 0 | 0.00 | 0 | 339 | 6.6 |
