- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0.73 | -2.67 | 8.96 | 0.13 | 333.33 | 333.33 | 0.19 | 0.0 | 11.76 | 0.56 | -1.75 | 7.69 | 17.81 | 345.21 | 297.72 | 26.03 | 2.74 | 2.58 | 76.71 | 0.94 | -1.16 | 84 | 13.51 | 13.51 |
| 23Q3 (19) | 0.75 | -2.6 | 13.64 | 0.03 | 0.0 | 0.0 | 0.19 | 0.0 | 11.76 | 0.57 | 11.76 | 26.67 | 4.00 | 2.67 | -12.0 | 25.33 | 2.67 | -1.65 | 76.00 | 14.75 | 11.47 | 74 | 0.0 | 7.25 |
| 23Q2 (18) | 0.77 | 0.0 | -25.96 | 0.03 | 0.0 | -25.0 | 0.19 | 5.56 | -9.52 | 0.51 | -5.56 | 15.91 | 3.90 | 0.0 | 1.3 | 24.68 | 5.56 | 22.2 | 66.23 | -5.56 | 56.55 | 74 | 0.0 | 7.25 |
| 23Q1 (17) | 0.77 | 14.93 | -56.74 | 0.03 | 0.0 | -25.0 | 0.18 | 5.88 | -33.33 | 0.54 | 3.85 | 14.89 | 3.90 | -12.99 | 73.38 | 23.38 | -7.87 | 54.11 | 70.13 | -9.64 | 165.6 | 74 | 0.0 | 7.25 |
| 22Q4 (16) | 0.67 | 1.52 | -51.09 | 0.03 | 0.0 | -25.0 | 0.17 | 0.0 | -29.17 | 0.52 | 15.56 | -7.14 | 4.48 | -1.49 | 53.36 | 25.37 | -1.49 | 44.84 | 77.61 | 13.83 | 89.87 | 74 | 7.25 | 7.25 |
| 22Q3 (15) | 0.66 | -36.54 | -26.67 | 0.03 | -25.0 | -25.0 | 0.17 | -19.05 | -19.05 | 0.45 | 2.27 | -4.26 | 4.55 | 18.18 | 2.27 | 25.76 | 27.56 | 10.39 | 68.18 | 61.16 | 30.56 | 69 | 0.0 | -9.21 |
| 22Q2 (14) | 1.04 | -41.57 | -49.27 | 0.04 | 0.0 | 0.0 | 0.21 | -22.22 | 10.53 | 0.44 | -6.38 | -18.52 | 3.85 | 71.15 | 97.12 | 20.19 | 33.12 | 117.86 | 42.31 | 60.23 | 60.61 | 69 | 0.0 | -9.21 |
| 22Q1 (13) | 1.78 | 29.93 | -4.3 | 0.04 | 0.0 | 33.33 | 0.27 | 12.5 | 42.11 | 0.47 | -16.07 | -2.08 | 2.25 | -23.03 | 39.33 | 15.17 | -13.41 | 48.49 | 26.40 | -35.4 | 2.32 | 69 | 0.0 | -9.21 |
| 21Q4 (12) | 1.37 | 52.22 | -6.8 | 0.04 | 0.0 | 0.0 | 0.24 | 14.29 | 26.32 | 0.56 | 19.15 | 55.56 | 2.92 | -34.31 | 7.3 | 17.52 | -24.92 | 35.54 | 40.88 | -21.73 | 66.91 | 69 | -9.21 | -9.21 |
| 21Q3 (11) | 0.9 | -56.1 | -3.23 | 0.04 | 0.0 | 0.0 | 0.21 | 10.53 | 10.53 | 0.47 | -12.96 | 30.56 | 4.44 | 127.78 | 3.33 | 23.33 | 151.75 | 14.21 | 52.22 | 98.25 | 34.91 | 76 | 0.0 | -9.52 |
| 21Q2 (10) | 2.05 | 10.22 | 230.65 | 0.04 | 33.33 | 33.33 | 0.19 | 0.0 | 5.56 | 0.54 | 12.5 | 80.0 | 1.95 | 20.98 | -59.67 | 9.27 | -9.27 | -68.08 | 26.34 | 2.07 | -45.56 | 76 | 0.0 | -9.52 |
| 21Q1 (9) | 1.86 | 26.53 | 148.0 | 0.03 | -25.0 | -62.5 | 0.19 | 0.0 | 0.0 | 0.48 | 33.33 | 60.0 | 1.61 | -40.73 | -84.88 | 10.22 | -20.97 | -59.68 | 25.81 | 5.38 | -35.48 | 76 | 0.0 | -9.52 |
| 20Q4 (8) | 1.47 | 58.06 | 101.37 | 0.04 | 0.0 | 33.33 | 0.19 | 0.0 | 0.0 | 0.36 | 0.0 | 12.5 | 2.72 | -36.73 | -33.79 | 12.93 | -36.73 | -50.34 | 24.49 | -36.73 | -44.13 | 76 | -9.52 | -9.52 |
| 20Q3 (7) | 0.93 | 50.0 | 116.28 | 0.04 | 33.33 | 100.0 | 0.19 | 5.56 | -13.64 | 0.36 | 20.0 | 20.0 | 4.30 | -11.11 | -7.53 | 20.43 | -29.63 | -60.07 | 38.71 | -20.0 | -44.52 | 84 | 0.0 | -4.55 |
| 20Q2 (6) | 0.62 | -17.33 | 21.57 | 0.03 | -62.5 | 0.0 | 0.18 | -5.26 | -5.26 | 0.3 | 0.0 | 0.0 | 4.84 | -54.64 | -17.74 | 29.03 | 14.6 | -22.07 | 48.39 | 20.97 | -17.74 | 84 | 0.0 | -4.55 |
| 20Q1 (5) | 0.75 | 2.74 | 22.95 | 0.08 | 166.67 | 300.0 | 0.19 | 0.0 | 5.56 | 0.3 | -6.25 | 3.45 | 10.67 | 159.56 | 225.33 | 25.33 | -2.67 | -14.15 | 40.00 | -8.75 | -15.86 | 84 | 0.0 | -4.55 |
| 19Q4 (4) | 0.73 | 69.77 | 0.0 | 0.03 | 50.0 | 0.0 | 0.19 | -13.64 | 0.0 | 0.32 | 6.67 | 0.0 | 4.11 | -11.64 | 0.0 | 26.03 | -49.13 | 0.0 | 43.84 | -37.17 | 0.0 | 84 | -4.55 | 0.0 |
| 19Q3 (3) | 0.43 | -15.69 | 0.0 | 0.02 | -33.33 | 0.0 | 0.22 | 15.79 | 0.0 | 0.3 | 0.0 | 0.0 | 4.65 | -20.93 | 0.0 | 51.16 | 37.33 | 0.0 | 69.77 | 18.6 | 0.0 | 88 | 0.0 | 0.0 |
| 19Q2 (2) | 0.51 | -16.39 | 0.0 | 0.03 | 50.0 | 0.0 | 0.19 | 5.56 | 0.0 | 0.3 | 3.45 | 0.0 | 5.88 | 79.41 | 0.0 | 37.25 | 26.25 | 0.0 | 58.82 | 23.73 | 0.0 | 88 | 0.0 | 0.0 |
| 19Q1 (1) | 0.61 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 0.29 | 0.0 | 0.0 | 3.28 | 0.0 | 0.0 | 29.51 | 0.0 | 0.0 | 47.54 | 0.0 | 0.0 | 88 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 3.02 | -27.4 | 0.22 | 57.14 | 0.75 | -8.54 | 2.19 | 16.49 | 7.28 | 116.46 | 24.83 | 25.99 | 72.52 | 60.46 | 84 | 13.51 |
| 2022 (9) | 4.16 | -32.69 | 0.14 | -6.67 | 0.82 | 0.0 | 1.88 | -8.74 | 3.37 | 38.65 | 19.71 | 48.56 | 45.19 | 35.58 | 74 | 7.25 |
| 2021 (8) | 6.18 | 63.49 | 0.15 | -21.05 | 0.82 | 9.33 | 2.06 | 56.06 | 2.43 | -51.71 | 13.27 | -33.13 | 33.33 | -4.55 | 69 | -9.21 |
| 2020 (7) | 3.78 | 65.79 | 0.19 | 72.73 | 0.75 | -3.85 | 1.32 | 9.09 | 5.03 | 4.18 | 19.84 | -42.0 | 34.92 | -34.2 | 76 | -9.52 |
| 2019 (6) | 2.28 | -38.38 | 0.11 | -47.62 | 0.78 | 11.43 | 1.21 | 11.01 | 4.82 | -15.0 | 34.21 | 80.83 | 53.07 | 80.15 | 84 | -4.55 |
| 2018 (5) | 3.7 | 46.83 | 0.21 | -30.0 | 0.7 | 9.38 | 1.09 | 0.0 | 5.68 | -52.32 | 18.92 | -25.51 | 29.46 | -31.89 | 88 | -2.22 |
| 2017 (4) | 2.52 | 0.8 | 0.3 | 7.14 | 0.64 | 4.92 | 1.09 | -2.68 | 11.90 | 6.29 | 25.40 | 4.09 | 43.25 | -3.45 | 90 | 1.12 |
| 2016 (3) | 2.5 | -8.09 | 0.28 | -15.15 | 0.61 | -4.69 | 1.12 | -23.29 | 11.20 | -7.68 | 24.40 | 3.7 | 44.80 | -16.54 | 89 | -22.61 |
| 2015 (2) | 2.72 | -0.73 | 0.33 | 17.86 | 0.64 | -25.58 | 1.46 | 4.29 | 12.13 | 18.72 | 23.53 | -25.03 | 53.68 | 5.05 | 115 | 7.48 |
| 2014 (1) | 2.74 | 3.4 | 0.28 | -15.15 | 0.86 | 45.76 | 1.4 | -0.71 | 10.22 | 0 | 31.39 | 0 | 51.09 | 0 | 107 | 1.9 |
