玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)57.279.15135.18-149.39-627.3158.93-170.34-1036.3663.91-213.75-1105.5856.87-14.81-1057.03-2.07-8.86-1202.948.090.04-20.0100.0-154.72-16016.6764.9770.6418.5430.1987.66-36.813.6812.34133.27-46.3320.63-13.2134.49
23Q3 (19)52.47-0.0612.77-20.5487.9890.81-14.9990.5792.59-17.7389.2491.34-1.2877.4673.39-0.6880.5778.880.05150.0150.0-0.9699.2699.4359.59-0.0334.3138.7129.2325.65-37.10-385.23-256.9323.77-55.25-66.64
23Q2 (18)52.5010.2955.65-170.90-16.076.59-158.98-1.3817.3-164.83-2.4414.07-5.68-35.56-7.98-3.50-34.626.910.020.00.0-130.10-7.2219.6859.619.4428.61107.3414.4412.86-7.65-223.28-256.353.12-21.45-25.2
23Q1 (17)47.60129.24-15.38-147.2459.52-291.49-156.8266.77-306.27-160.9067.53-301.45-4.1971.12-38.74-2.6073.03-11.590.020.0-66.67-121.3472.53-342.5254.470.39107.7493.8021.65-3.626.20-73.03131.9467.63340.87134.74
22Q4 (16)-162.81-449.9-340.59-363.71-62.73-909.32-471.97-133.41-1182.75-495.61-142.13-1288.23-14.51-201.66-193.67-9.64-199.38-182.460.020.0-92.86-441.67-162.62-1058.2854.2622.2996.5977.11-30.15-25.1823.00321.27852.5515.34-78.4749.8
22Q3 (15)46.5337.95-29.59-223.51-22.17-634.2-202.21-5.19-572.9-204.69-6.71-575.14-4.818.56-139.72-3.2214.36-138.610.020.0-89.47-168.18-3.83-460.0544.37-4.2711.82110.3916.0712.87-10.39-312.48-573.2971.250.32564.03
22Q2 (14)33.73-40.04-22.16-182.95-386.4435.99-192.24-398.03-30.78-191.81-378.57-22.03-5.26-74.1712.91-3.76-61.378.290.02-66.67-33.33-161.98-490.74-39.6446.3576.77-13.5495.11-2.28-51.114.8982.93105.1771.02146.51-4.62
22Q1 (13)56.25-16.8819.5-37.61-183.6974.0-38.60-188.5551.39-40.08-196.0953.14-3.02-119.513.96-2.33-119.936.80.06-78.57100.0-27.42-159.4945.1626.22-5.0-29.0697.33-5.56-46.812.67187.5103.2528.81181.35-54.02
21Q4 (12)67.672.4131.2544.947.41130.1343.591.94135.5941.71-3.18137.4115.4927.91363.4411.6940.17412.570.2847.37833.3346.09-1.33151.8227.60-30.44-24.88103.065.37-15.45-3.06-239.1686.0410.24-4.57-82.84
21Q3 (11)66.0852.558.0941.84114.64125.6242.76129.09126.0843.08127.41126.9412.11300.5232.938.34303.41267.470.19533.33533.3346.71140.27137.8639.68-25.98-49.8797.80-49.73-1.812.20102.32455.5710.73-85.59-87.81
21Q2 (10)43.33-7.954.21-285.81-97.56-86.41-147.00-85.145.96-157.18-83.77-1.49-6.04-72.0822.27-4.10-64.04.430.030.00.0-116.00-132.0-3.4453.6145.05-31.31194.556.3298.17-94.55-14.87-5276.7574.4618.830
21Q1 (9)47.07-8.7143.81-144.673.02-17.15-79.4035.1740.61-85.5323.2934.7-3.5140.3143.02-2.5033.1625.150.030.00.0-50.0043.7942.0436.960.6-50.05182.9950.1397.68-82.31-276.06-1208.0662.665.030
20Q4 (8)51.5623.35-4.89-149.178.66-10.55-122.4725.3145.47-111.5030.2848.76-5.8835.4657.02-3.7424.951.680.030.0-25.0-88.9527.9153.0236.74-53.58-53.98121.8922.37102.79-21.89-5637.77-154.8759.66-32.20
20Q3 (7)41.800.5322.12-163.32-6.52-3.86-163.97-4.96.2-159.93-3.266.93-9.11-17.25-34.37-4.98-16.08-26.40.030.050.0-123.38-10.02-3.679.151.4116.6499.601.4610.480.40-78.36-95.9987.9903.26
20Q2 (6)41.5827.04-22.56-153.32-24.16-42.81-156.31-16.92-344.19-154.88-18.24-473.03-7.77-26.14-159.0-4.29-28.44-153.850.030.0-25.0-112.14-30.0-9445.078.055.4721.0598.176.05-68.011.83-75.41100.880.000-100.0
20Q1 (5)32.73-39.62-6.62-123.498.4827.74-133.6940.4823.49-130.9939.829.88-6.1654.972.84-3.3456.8512.110.03-25.050.0-86.2654.4426.8574.00-7.312.8992.5754.02-5.397.43-81.38245.430.000-100.0
19Q4 (4)54.2158.370.0-134.9314.190.0-224.61-28.50.0-217.60-26.630.0-13.68-101.770.0-7.74-96.450.00.04100.00.0-189.35-59.00.079.8317.640.060.10-33.330.039.90305.250.00.00-100.00.0
19Q3 (3)34.23-36.250.0-157.25-46.470.0-174.80-396.730.0-171.84-513.870.0-6.78-126.00.0-3.94-133.140.00.02-50.00.0-119.09-10024.170.067.865.240.090.16-70.620.09.84104.760.085.2146.910.0
19Q2 (2)53.6953.180.0-107.3637.180.0-35.1979.860.041.52122.230.0-3.0052.680.0-1.6955.530.00.04100.00.01.20101.020.064.48-1.630.0306.90213.640.0-206.90-9720.690.058.00-37.430.0
19Q1 (1)35.050.00.0-170.890.00.0-174.740.00.0-186.800.00.0-6.340.00.0-3.800.00.00.020.00.0-117.920.00.065.550.00.097.850.00.02.150.00.092.690.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)53.32543.96-106.51014.51-13.45-110.460-126.980-25.640-15.4000.138.33-90.24070.6430.1996.408.323.60-67.31.2510.8534.20-16.46
2022 (9)8.28-87.27-157.87016.76298.41-177.340-182.920-29.950-20.9000.12-78.18-155.49054.2696.5989.0028.1411.00-63.991.13-25.1540.94159.94
2021 (8)65.0551.8820.1204.21-85.9928.98027.30019.60015.1300.55400.034.52027.60-24.8869.45-32.9830.5501.51-40.3615.75-78.34
2020 (7)42.83-7.63-148.19030.03-6.87-142.960-137.660-23.590-14.9700.11-8.33-102.11036.74-53.98103.6411.25-3.6402.54-32.3572.723.28
2019 (6)46.3758.37-138.02032.25-23.7-148.060-124.550-29.380-17.0000.1233.33-103.80079.8341.6793.15-4.166.72139.613.75-21.3170.41-26.91
2018 (5)29.28-14.34-187.19042.2615.9-192.600-208.040-26.150-16.5600.090.0-134.89056.357.5697.195.32.81-63.574.76096.339.02
2017 (4)34.1828.26-157.02036.4636.31-170.230-170.130-23.190-15.7800.090.0-118.56052.3944.2992.3014.947.70-60.690.00088.36-19.48
2016 (3)26.656.05-187.63026.755.55-233.440-223.220-25.500-18.9700.0912.5-190.75036.3122.0980.30-19.9119.5900.000109.74-0.05
2015 (2)25.13-7.81-207.13025.3484.86-206.530-181.470-18.500-14.5300.08-20.0-168.87029.7435.3100.2727.44-0.2700.000109.7927.83
2014 (1)27.260-198.40013.71-56.49-252.190-206.460-22.830-19.6500.10233.33-227.96021.98197.4378.68-27.9821.3200.00085.89-59.98

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