玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)28.45-1.427.689.114.83-26.1810.48-33.54-15.968.40-38.19-24.262.91-43.05-40.731.95-34.56-23.530.239.524.5511.48-33.91-16.9340.67-32.16-55.086.4956.23-11.7513.51-69.73575.6814.23-3.5346.55
23Q3 (19)28.862.5216.238.69-6.36-6.7615.7755.6858.9713.5980.7269.455.1176.8237.02.9894.7764.640.215.0-4.5517.3749.3657.4859.95-35.8-44.5755.36-39.45-40.1544.64420.83792.8614.756.2735.45
23Q2 (18)28.151.9629.199.282.6557.8210.136.1857.547.52-1.9644.892.89-2.035.471.53-3.7718.60.200.0-16.6711.636.554.6593.38-6.15-21.3191.43-2.67-1.548.5741.4320.013.88-0.8617.23
23Q1 (17)27.614.522.669.04-26.74139.799.54-23.5108.37.67-30.84135.282.95-39.9279.881.59-37.6596.30.20-9.09-13.0410.92-20.9897.1199.5010.1-20.3993.94-4.1417.426.06203.03-59.614.0044.1813.27
22Q4 (16)26.426.425.8712.3432.4175.4512.4725.71172.2711.0938.28200.544.9131.64147.982.5540.88160.20.220.0-12.013.8225.29146.3590.37-16.45-16.298.005.95-2.02.00-60.009.71-10.84-22.01
22Q3 (15)24.8313.9512.459.3258.5156.049.9254.2866.728.0254.5355.733.7336.1341.831.8140.3148.360.22-8.330.011.0346.6855.35108.16-8.86-15.2692.50-0.3856.095.00-30.0-86.510.89-8.02-23.58
22Q2 (14)21.79-3.2-1.85.8855.97-16.486.4340.39-24.265.1959.2-24.452.7467.07-28.271.2959.26-27.120.244.35-4.07.5235.74-21.42118.67-5.05-8.3592.8616.0712.557.14-52.38-59.1811.84-4.218.92
22Q1 (13)22.517.24-4.213.77-15.85-49.674.580.0-41.953.26-11.65-48.421.64-17.17-48.750.81-17.35-50.00.23-8.0-8.05.54-1.25-38.03124.9815.897.1580.00-20.0-17.5815.000155.012.36-0.725.55
21Q4 (12)20.99-4.94-13.164.4823.08-30.334.58-23.03-31.023.69-28.35-31.791.98-24.71-33.560.98-19.67-36.360.2513.64-7.415.61-20.99-26.57107.84-15.5118.66100.0068.753.450.00-100.0-100.012.45-12.63-6.81
21Q3 (11)22.08-0.5-15.473.64-48.3-53.815.95-29.92-44.445.15-25.04-43.92.63-31.15-49.421.22-31.07-49.380.22-12.0-12.07.10-25.81-39.26127.63-1.434.7559.26-28.17-20.3737.04111.6444.7814.2531.092.59
21Q2 (10)22.19-5.57-20.297.04-6.01-35.068.497.6-25.666.878.7-25.03.8219.37-17.141.779.26-21.330.250.04.179.577.05-23.01129.4811.013.6382.50-15.0-13.3817.50197.5267.510.87-7.170
21Q1 (9)23.50-2.77-13.547.4916.49-18.57.8918.83-17.816.3216.82-18.033.207.38-5.61.625.19-11.960.25-7.418.78.9417.02-16.6116.6428.3517.7297.060.410.095.8876.4794.1211.71-12.350
20Q4 (8)24.17-7.47-5.776.43-18.4-33.096.64-38.0-33.135.41-41.07-34.12.98-42.69-23.981.54-36.1-28.70.278.08.07.64-34.64-31.0590.88-25.415.8796.6729.92.043.33-86.9726.6713.36-3.8211.33
20Q3 (7)26.12-6.184.527.88-27.31-6.310.71-6.2223.829.180.2227.865.2012.854.762.417.1133.150.254.174.1711.69-5.9520.27121.84-2.4832.9874.42-21.86-23.125.58437.21693.0213.89010.33
20Q2 (6)27.842.4313.3110.8417.9545.3111.4218.9650.269.1618.8154.214.6135.9968.862.2522.2852.030.244.350.012.4315.9545.89124.9426.126.7995.24-1.79-1.14.7657.1400.000-100.0
20Q1 (5)27.185.966.849.19-4.373.379.60-3.328.117.71-6.095.043.39-13.523.041.84-14.814.550.23-8.00.010.72-3.257.5299.0815.4211.0696.972.36-3.033.0315.1500.00-100.0-100.0
19Q4 (4)25.652.640.09.6114.270.09.9314.80.08.2114.350.03.9216.670.02.1619.340.00.254.170.011.0813.990.085.84-6.310.094.74-2.110.02.63-18.420.012.00-4.690.0
19Q3 (3)24.991.710.08.4112.730.08.6513.820.07.1820.880.03.3623.080.01.8122.30.00.240.00.09.7214.080.091.62-7.020.096.770.50.03.2300.012.591.860.0
19Q2 (2)24.57-3.420.07.46-16.090.07.60-14.410.05.94-19.070.02.73-17.020.01.48-15.910.00.244.350.08.52-14.540.098.5410.460.096.30-3.70.00.0000.012.36-2.220.0
19Q1 (1)25.440.00.08.890.00.08.880.00.07.340.00.03.290.00.01.760.00.00.230.00.09.970.00.089.210.00.0100.000.00.0-0.000.00.012.640.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)28.2718.739.0317.270.9318.7911.5140.029.3237.6713.176.048.2827.580.86-6.5212.8837.7540.67-55.078.40-16.0921.60228.880.00014.2226.51
2022 (9)23.817.457.7036.520.7810.198.2222.696.7723.3212.4211.096.4910.560.92-9.89.3520.1890.37-16.293.4310.56.57-57.470.00011.24-8.69
2021 (8)22.16-15.425.64-33.330.710.326.70-29.255.49-29.3411.18-21.055.87-24.841.025.157.78-26.81107.8418.6684.55-5.215.4542.890.00012.31-7.16
2020 (7)26.204.098.46-1.740.7012.129.477.867.778.0714.167.037.819.230.972.1110.637.9290.885.8789.19-8.6410.81354.050.00013.267.02
2019 (6)25.1710.018.6182.030.6332.888.7892.127.1965.2913.2349.837.1555.10.95-2.069.8575.5885.84-16.3397.62-5.172.3800.00012.391.47
2018 (5)22.884.04.7357.140.47-15.344.5788.844.3580.58.8359.394.6164.640.97-2.025.6161.21102.59-13.23102.94-16.36-2.9400.00012.21-5.5
2017 (4)22.002.183.01-24.940.565.152.42-50.612.41-50.415.54-56.212.80-46.560.991.023.48-42.19118.23-19.16123.0850.23-23.0800.00012.922.22
2016 (3)21.531.654.01-9.070.5353.544.90-11.714.861.2512.65-12.885.24-6.430.98-13.276.02-1.47146.25-21.4481.933.4918.07-13.250.00012.6418.35
2015 (2)21.1810.724.4123.180.35-12.415.5530.284.8047.2414.5248.925.6015.461.13-22.66.1128.9186.1626.6579.17-5.7520.8330.210.00010.685.85
2014 (1)19.1303.5800.403.844.2603.2609.7504.8501.46-9.324.74-7.24146.99109.984.003470.016.00-83.810.00010.09-16.06

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