- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.45 | 13.43 | -20.2 | 0.15 | 7.14 | -6.25 | 0.14 | -6.67 | -12.5 | 0.31 | 6.9 | -6.06 | 6.12 | -5.54 | 17.47 | 5.71 | -17.71 | 9.64 | 12.65 | -5.76 | 17.71 | 0 | 0 | 0 |
| 23Q3 (19) | 2.16 | -2.7 | -30.77 | 0.14 | 16.67 | -12.5 | 0.15 | 7.14 | -21.05 | 0.29 | 0.0 | -12.12 | 6.48 | 19.91 | 26.39 | 6.94 | 10.12 | 14.04 | 13.43 | 2.78 | 26.94 | 0 | 0 | 0 |
| 23Q2 (18) | 2.22 | 8.29 | -37.46 | 0.12 | -7.69 | -40.0 | 0.14 | 16.67 | -33.33 | 0.29 | 0.0 | -25.64 | 5.41 | -14.76 | -4.05 | 6.31 | 7.73 | 6.61 | 13.06 | -7.66 | 18.91 | 0 | 0 | 0 |
| 23Q1 (17) | 2.05 | -33.22 | -43.21 | 0.13 | -18.75 | -23.53 | 0.12 | -25.0 | -40.0 | 0.29 | -12.12 | -21.62 | 6.34 | 21.68 | 34.66 | 5.85 | 12.32 | 5.66 | 14.15 | 31.6 | 38.02 | 0 | 0 | 0 |
| 22Q4 (16) | 3.07 | -1.6 | -27.25 | 0.16 | 0.0 | -20.0 | 0.16 | -15.79 | -33.33 | 0.33 | 0.0 | -19.51 | 5.21 | 1.63 | 9.97 | 5.21 | -14.42 | -8.36 | 10.75 | 1.63 | 10.64 | 0 | 0 | 0 |
| 22Q3 (15) | 3.12 | -12.11 | -15.9 | 0.16 | -20.0 | -11.11 | 0.19 | -9.52 | -20.83 | 0.33 | -15.38 | -13.16 | 5.13 | -8.97 | 5.7 | 6.09 | 2.95 | -5.86 | 10.58 | -3.72 | 3.26 | 0 | 0 | 0 |
| 22Q2 (14) | 3.55 | -1.66 | 22.84 | 0.2 | 17.65 | 33.33 | 0.21 | 5.0 | 23.53 | 0.39 | 5.41 | -4.88 | 5.63 | 19.64 | 8.54 | 5.92 | 6.77 | 0.56 | 10.99 | 7.19 | -22.56 | 0 | 0 | 0 |
| 22Q1 (13) | 3.61 | -14.45 | 52.32 | 0.17 | -15.0 | 6.25 | 0.2 | -16.67 | 42.86 | 0.37 | -9.76 | 32.14 | 4.71 | -0.64 | -30.25 | 5.54 | -2.59 | -6.21 | 10.25 | 5.49 | -13.25 | 0 | 0 | 0 |
| 21Q4 (12) | 4.22 | 13.75 | 88.39 | 0.2 | 11.11 | 11.11 | 0.24 | 0.0 | 60.0 | 0.41 | 7.89 | 51.85 | 4.74 | -2.32 | -41.02 | 5.69 | -12.09 | -15.07 | 9.72 | -5.14 | -19.4 | 0 | 0 | 0 |
| 21Q3 (11) | 3.71 | 28.37 | 100.54 | 0.18 | 20.0 | 20.0 | 0.24 | 41.18 | 100.0 | 0.38 | -7.32 | 65.22 | 4.85 | -6.52 | -40.16 | 6.47 | 9.97 | -0.27 | 10.24 | -27.8 | -17.61 | 0 | 0 | 0 |
| 21Q2 (10) | 2.89 | 21.94 | 51.31 | 0.15 | -6.25 | 0.0 | 0.17 | 21.43 | 41.67 | 0.41 | 46.43 | 78.26 | 5.19 | -23.12 | -33.91 | 5.88 | -0.42 | -6.37 | 14.19 | 20.08 | 17.81 | 0 | 0 | 0 |
| 21Q1 (9) | 2.37 | 5.8 | 89.6 | 0.16 | -11.11 | 60.0 | 0.14 | -6.67 | 40.0 | 0.28 | 3.7 | 40.0 | 6.75 | -15.99 | -15.61 | 5.91 | -11.79 | -26.16 | 11.81 | -1.98 | -26.16 | 0 | 0 | 0 |
| 20Q4 (8) | 2.24 | 21.08 | 24.44 | 0.18 | 20.0 | 20.0 | 0.15 | 25.0 | 50.0 | 0.27 | 17.39 | 35.0 | 8.04 | -0.89 | -3.57 | 6.70 | 3.24 | 20.54 | 12.05 | -3.05 | 8.48 | 0 | 0 | 0 |
| 20Q3 (7) | 1.85 | -3.14 | -0.54 | 0.15 | 0.0 | -6.25 | 0.12 | 0.0 | -7.69 | 0.23 | 0.0 | 21.05 | 8.11 | 3.24 | -5.74 | 6.49 | 3.24 | -7.19 | 12.43 | 3.24 | 21.71 | 0 | 0 | 0 |
| 20Q2 (6) | 1.91 | 52.8 | 0.0 | 0.15 | 50.0 | -6.25 | 0.12 | 20.0 | -20.0 | 0.23 | 15.0 | 21.05 | 7.85 | -1.83 | -6.25 | 6.28 | -21.47 | -20.0 | 12.04 | -24.74 | 21.05 | 0 | 0 | 0 |
| 20Q1 (5) | 1.25 | -30.56 | -25.15 | 0.1 | -33.33 | -33.33 | 0.1 | 0.0 | -16.67 | 0.2 | 0.0 | 11.11 | 8.00 | -4.0 | -10.93 | 8.00 | 44.0 | 11.33 | 16.00 | 44.0 | 48.44 | 0 | 0 | 0 |
| 19Q4 (4) | 1.8 | -3.23 | 0.0 | 0.15 | -6.25 | 0.0 | 0.1 | -23.08 | 0.0 | 0.2 | 5.26 | 0.0 | 8.33 | -3.13 | 0.0 | 5.56 | -20.51 | 0.0 | 11.11 | 8.77 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.86 | -2.62 | 0.0 | 0.16 | 0.0 | 0.0 | 0.13 | -13.33 | 0.0 | 0.19 | 0.0 | 0.0 | 8.60 | 2.69 | 0.0 | 6.99 | -11.0 | 0.0 | 10.22 | 2.69 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.91 | 14.37 | 0.0 | 0.16 | 6.67 | 0.0 | 0.15 | 25.0 | 0.0 | 0.19 | 5.56 | 0.0 | 8.38 | -6.74 | 0.0 | 7.85 | 9.29 | 0.0 | 9.95 | -7.71 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 1.67 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.18 | 0.0 | 0.0 | 8.98 | 0.0 | 0.0 | 7.19 | 0.0 | 0.0 | 10.78 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 8.88 | -33.48 | 0.53 | -23.19 | 0.55 | -28.57 | 1.18 | -17.48 | 5.97 | 15.48 | 6.19 | 7.38 | 13.29 | 24.05 | 0 | 0 |
| 2022 (9) | 13.35 | 1.29 | 0.69 | -1.43 | 0.77 | -2.53 | 1.43 | -3.38 | 5.17 | -2.68 | 5.77 | -3.77 | 10.71 | -4.61 | 0 | 0 |
| 2021 (8) | 13.18 | 81.79 | 0.7 | 22.81 | 0.79 | 64.58 | 1.48 | 59.14 | 5.31 | -32.45 | 5.99 | -9.47 | 11.23 | -12.46 | 0 | 0 |
| 2020 (7) | 7.25 | 0.28 | 0.57 | -6.56 | 0.48 | -4.0 | 0.93 | 22.37 | 7.86 | -6.82 | 6.62 | -4.26 | 12.83 | 22.03 | 0 | 0 |
| 2019 (6) | 7.23 | 11.57 | 0.61 | 19.61 | 0.5 | 11.11 | 0.76 | 4.11 | 8.44 | 7.2 | 6.92 | -0.41 | 10.51 | -6.69 | 0 | 0 |
| 2018 (5) | 6.48 | -7.43 | 0.51 | -13.56 | 0.45 | 12.5 | 0.73 | -2.67 | 7.87 | -6.62 | 6.94 | 21.53 | 11.27 | 5.14 | 79 | 0.0 |
| 2017 (4) | 7.0 | 8.36 | 0.59 | 9.26 | 0.4 | -14.89 | 0.75 | 8.7 | 8.43 | 0.83 | 5.71 | -21.46 | 10.71 | 0.31 | 79 | 0.0 |
| 2016 (3) | 6.46 | 3.36 | 0.54 | -1.82 | 0.47 | 4.44 | 0.69 | -2.82 | 8.36 | -5.01 | 7.28 | 1.05 | 10.68 | -5.98 | 79 | 0.0 |
| 2015 (2) | 6.25 | 32.98 | 0.55 | 41.03 | 0.45 | 36.36 | 0.71 | -2.74 | 8.80 | 6.05 | 7.20 | 2.55 | 11.36 | -26.86 | 79 | 0.0 |
| 2014 (1) | 4.7 | -18.97 | 0.39 | 5.41 | 0.33 | 6.45 | 0.73 | -14.12 | 8.30 | 0 | 7.02 | 0 | 15.53 | 0 | 79 | 0.0 |
