玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)70.898.64-1.514.10191.52-80.58-7.09-121.26-144.96-6.35-122.84-160.25-0.32-121.77-142.67-0.27-120.77-139.710.04-20.0-33.3317.57-68.2-41.814.0820.036.18-60.00-400.0-146.36160.0037.93553.3337.77-2.9333.13
23Q3 (19)65.253.44-0.24-4.48-169.14-460.033.353137.86216.1127.8017275.0302.91.4714600.0320.01.306400.0306.250.050.00.055.26203.9690.8811.73-22.475.58-12.00-102.04.0116.00123.23.1138.9123.883.93
23Q2 (18)63.08-5.91-12.296.48208.57-64.941.03-88.36-91.390.16-97.79-98.40.01-97.44-98.390.02-94.29-96.430.050.0-16.6718.18-36.77-30.9315.13-11.626.32600.002000.0266.67-500.00-800.0-816.6731.41-13.694.25
23Q1 (17)67.04-6.86-1.62.10-90.05-91.538.85-43.88-73.257.24-31.31-69.370.39-48.0-71.740.35-48.53-72.220.05-16.670.028.75-4.77-31.1517.1229.1171.7228.57-77.92-62.7371.43302.38167.8636.3928.2710.68
22Q4 (16)71.9810.041.9121.112738.75-29.5915.7749.48-64.010.5452.75-70.840.75114.29-73.960.68112.5-74.050.0620.0-14.2930.194.28-38.0613.2619.3516.42129.411135.2986.93-35.29-131.37-214.7128.37-24.2310.17
22Q3 (15)65.41-9.05-8.86-0.80-104.33-102.9110.55-11.79-62.26.90-30.93-67.920.35-43.55-76.970.32-42.86-77.140.05-16.67-16.6728.959.99-13.1411.11-21.9324.55-12.50-107.64-112.5112.50306.25037.4424.2624.76
22Q2 (14)71.925.568.6418.48-25.45-13.4811.96-63.86-37.229.99-57.74-28.280.62-55.07-32.610.56-55.56-34.120.0620.00.026.32-36.978.5814.2342.7347.92163.64113.4448.05-54.55-304.55-418.1830.13-8.3622.63
22Q1 (13)68.13-3.54-3.9124.79-17.31-34.133.09-24.45-11.523.64-34.59-18.121.38-52.08-31.341.26-51.91-31.890.05-28.57-16.6741.76-14.32-1.39.97-12.476.0676.6710.74-23.3326.67-13.33032.8827.690.03
21Q4 (12)70.63-1.5911.3729.989.02143.9443.8056.93264.736.1468.01329.732.8889.47476.02.6287.14457.450.0716.6740.048.7446.23165.0411.3927.6928.8569.23-30.77-37.0630.770025.75-14.2-30.18
21Q3 (11)71.778.41-0.1427.5028.75-6.9427.9146.51-34.4521.5154.41-41.11.5265.22-26.211.4064.71-25.530.060.020.033.3337.5-32.498.92-7.286.7100.00-9.5247.830.00100.0-100.030.0122.14-10.9
21Q2 (10)66.20-6.634.9621.36-43.22-4.4319.05-49.05-21.3113.93-51.75-27.490.92-54.23-14.810.85-54.05-13.270.060.020.024.24-42.71-21.229.622.34-26.17110.5310.5316.67-10.530-300.024.57-25.250
21Q1 (9)70.9011.796.1437.62206.156.5537.39211.32120.9828.87243.28162.452.01302.0229.511.85293.62224.560.0620.020.042.31130.0780.359.406.335.86100.00-9.09-26.320.000100.032.87-10.87-1.47
20Q4 (8)63.42-11.765.9112.29-58.41-34.6312.01-71.79629.078.41-76.97276.680.50-75.73300.00.47-75.0304.350.050.00.018.39-62.75263.448.845.744.0110.0062.61114.670.00-100.0-100.036.889.50
20Q3 (7)71.8713.951.9729.5532.2136.0542.5875.8889.8436.5290.11105.862.0690.7496.191.8891.84100.00.050.00.049.3760.4575.768.36-35.847.0467.65-28.59-28.7929.41458.82488.2433.68011.52
20Q2 (6)63.07-5.58-6.4822.35-6.998.9724.2143.09135.2819.2174.64309.591.0877.05315.380.9871.93308.330.050.00.030.7731.1689.013.0346.73-20.594.74-30.19-52.635.26112.28105.260.00-100.0-100.0
20Q1 (5)66.8011.56-0.124.0327.82-14.3616.92845.37-68.1611.00331.09-75.620.61344.0-76.450.57347.83-76.450.050.00.023.46363.64-60.478.884.4710.72135.71118.1150.55-42.86-105.04-189.4433.3608.98
19Q4 (4)59.88-15.040.018.80-13.440.0-2.27-110.120.0-4.76-126.830.0-0.25-123.810.0-0.23-124.470.00.050.00.05.06-81.990.08.508.830.0-750.00-889.470.0850.0016900.00.00.00-100.00.0
19Q3 (3)70.484.510.021.725.90.022.43117.980.017.74278.250.01.05303.850.00.94291.670.00.050.00.028.0972.540.07.81-52.350.095.00-52.50.05.00105.00.030.20-6.620.0
19Q2 (2)67.440.850.020.51-26.910.010.29-80.640.04.69-89.610.00.26-89.960.00.24-90.080.00.050.00.016.28-72.560.016.39104.360.0200.00269.230.0-100.00-308.70.032.345.650.0
19Q1 (1)66.870.00.028.060.00.053.140.00.045.120.00.02.590.00.02.420.00.00.050.00.059.340.00.08.020.00.054.170.00.047.920.00.030.610.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)66.41-4.672.20-86.9120.4450.858.86-50.727.05-45.261.52-51.591.39-50.880.19-13.6429.56-6.7814.086.1825.00-73.3975.001137.50.12035.9412.98
2022 (9)69.66-0.4116.81-42.4713.55176.1617.98-44.8112.88-49.713.14-56.932.83-57.510.22-15.3831.71-15.7113.2616.4293.944.466.06-39.830.00031.8112.6
2021 (8)69.955.6229.2233.794.91-24.0732.5837.8825.6138.287.2977.376.6674.350.2630.037.6223.5111.3928.8589.93-2.4710.0729.260.00028.25-17.13
2020 (7)66.23-0.1721.84-2.596.466.4623.638.318.5212.044.118.163.826.70.20-4.7630.467.568.844.092.21-10.167.7900.00034.098.74
2019 (6)66.34-2.8322.42-25.426.07-4.9921.82-28.4116.53-57.363.80-43.23.58-42.350.21-19.2328.32-23.678.5038.89102.634.31-2.6300.00031.3513.83
2018 (5)68.2717.3630.06523.656.39-7.0330.48439.4738.77376.296.6997.356.21100.320.26-31.5837.10188.946.12-35.1798.3912.961.61-90.00.54-37.3727.54-29.78
2017 (4)58.171.454.8206.87-13.555.6508.1403.3903.1000.385.5612.8409.44-2.6887.10959.6816.13-82.430.87039.223.16
2016 (3)57.3412.19-3.3507.95-18.22-40.580-43.630-16.970-15.5300.3612.5-24.2109.709.118.22-84.9991.78102.880.00038.021.96
2015 (2)51.1113.88-8.6009.72-19.24-15.630-18.330-6.330-5.8100.32-11.112.2408.89-1.8854.7644.8945.24-27.280.00037.29-4.53
2014 (1)44.880-25.57012.04118.76-67.500-68.400-31.720-24.2500.3663.64-47.2609.06-85.8637.80-75.4762.2000.00039.0631.52

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