玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)12.0371.866.743.65135.89178.833.10-69.18219.693.09-68.05229.291.29-57.0221.70.80-47.71715.380.1730.77-5.5610.92-46.13435.29150.323.368.94117.65216.21-34.34-17.65-108.7777.7112.43-36.9-37.06
23Q3 (19)7.00-38.16-29.72-10.17-236.7532.3810.06147.17161.389.67165.66158.863.00152.1150.251.5398.7171.830.13-7.14-13.3320.2736.59275.95145.4311.53-16.06-101.23-37.68-209.85201.2315.972465.7419.70-1.513.81
23Q2 (18)11.32-13.26-7.82-3.02-145.5359.844.07547.25142.983.64411.11136.361.19397.5140.070.771183.33160.160.140.0-6.6714.84143.28369.82130.40-10.5412.05-73.53-153.48-191.91173.53562.75767.6520.0017.7257.11
23Q1 (17)13.0515.79-12.06-1.2373.4385.09-0.9164.8691.53-1.1751.0587.79-0.4062.2678.260.06146.15106.980.14-22.2227.276.10199.02192.85145.775.6476.76137.50-23.2680.17-37.5052.63-258.3316.99-13.9711.12
22Q4 (16)11.2713.15-23.75-4.6369.22-179.28-2.5984.2-119.55-2.3985.45-124.97-1.0682.24-149.77-0.1393.9-109.220.1820.038.462.04117.71-88.23137.99-20.3682.26179.1794.41295.66-79.17-1109.38-239.8619.7514.175.4
22Q3 (15)9.96-18.89-39.6-15.04-100.0-979.53-16.39-73.07-23314.29-16.43-64.14-1280.67-5.97-101.01-1765.62-2.13-66.41-3142.860.150.015.38-11.52-109.45-310.22173.2648.87146.092.1615.207.84-60.78017.3135.9845.83
22Q2 (14)12.28-17.25-23.63-7.528.85-212.07-9.4711.82-232.08-10.01-4.49-249.85-2.97-61.41-161.11-1.28-48.84-169.950.1536.36-34.78-5.5016.29-147.5116.3841.12-48.0980.004.83-16.6720.00-15.56150.012.73-16.7480.57
22Q1 (13)14.840.41-17.19-8.25-241.27-195.27-10.74-181.06-223.88-9.58-200.1-212.84-1.84-186.38-136.08-0.86-160.99-144.560.11-15.38-45.0-6.57-137.91-146.8382.478.93-58.8876.3268.53-23.6823.68-58.16015.2935.7934.36
21Q4 (12)14.78-10.37-27.375.84241.52-43.9513.2519028.572.559.57904.2-14.172.13765.62-75.571.411914.29-55.660.130.0-51.8517.33216.242.7975.717.5-61.545.280-43.0756.600211.3211.26-5.14126.56
21Q3 (11)16.492.5525.111.71-74.52294.32-0.07-100.9895.36-1.19-117.8133.15-0.32-106.5862.350.07-96.17216.670.13-43.48-31.585.48-52.68-16.5970.43-68.59-59.310.00-100.0-100.00.00-100.0-100.011.8768.37-22.32
21Q2 (10)16.08-10.27296.066.71-22.52159.867.17-17.3150.926.68-21.32147.144.86-4.71198.581.83-5.18202.230.2315.064.2911.58-17.46159.11224.2111.864.0496.00-4.018.598.000-58.07.05-38.050
21Q1 (9)17.92-11.9490.648.66-16.89776.568.67-32.89604.078.49-23.86585.145.10-41.51771.051.93-39.312512.50.20-25.9311.1114.03-16.79142.31200.541.9838.3100.0025.7150.00.00-100.0-100.011.38128.970
20Q4 (8)20.3554.485.8410.421284.091220.4312.92955.63221.211.15726.4204.218.721125.88263.33.185400.0248.60.2742.1122.7316.86156.62647.4196.6513.646.3379.5519.32854.5518.18-45.45-80.174.97-67.47-71.52
20Q3 (7)13.18224.63135.78-0.8892.1582.4-1.5189.2881.47-1.7887.4478.02-0.8582.7678.43-0.0696.6596.490.1935.71-20.836.57133.54609.3173.1126.6553.5366.67-17.655.5633.3375.0-9.5215.2804.95
20Q2 (6)4.06-56.81-32.78-11.21-775.78-21.19-14.08-718.6-34.61-14.17-709.71-35.47-4.93-548.68-30.77-1.79-2137.5-4.680.14-22.22-26.32-19.59-438.34-1080.12136.68-5.7451.2380.9521.43-9.5219.05-42.8680.950.000-100.0
20Q1 (5)9.40-14.16118.6-1.28-37.6381.56-1.7283.8679.2-1.7583.6478.84-0.7685.7775.56-0.0896.2694.840.18-18.18-18.185.79287.990145.007.8958.4566.67700.0-23.8133.33-63.6477.780.00-100.0-100.0
19Q4 (4)10.9595.890.0-0.9381.40.0-10.66-30.80.0-10.70-32.10.0-5.34-35.530.0-2.14-25.150.00.22-8.330.0-3.08-138.760.0134.3919.190.08.33-86.810.091.67148.810.017.4519.850.0
19Q3 (3)5.59-7.450.0-5.0045.950.0-8.1522.080.0-8.1022.560.0-3.94-4.510.0-1.710.00.00.2426.320.0-1.2922.290.0112.7524.750.063.16-29.410.036.84250.00.014.56-33.520.0
19Q2 (2)6.0440.470.0-9.25-33.290.0-10.46-26.480.0-10.46-26.480.0-3.77-21.220.0-1.71-10.320.00.19-13.640.0-1.6600.090.38-1.230.089.472.260.010.53-43.860.021.9026.590.0
19Q1 (1)4.300.00.0-6.940.00.0-8.270.00.0-8.270.00.0-3.110.00.0-1.550.00.00.220.00.00.000.00.091.510.00.087.500.00.018.750.00.017.300.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)10.98-5.83-2.1406.48186.753.9303.6805.1003.1200.577.5512.770150.328.94-54.610154.614035.820.10-48.3116.88-0.47
2022 (9)11.66-27.85-8.4502.26-25.81-8.800-8.680-9.780-3.7100.53-10.17-4.320137.9982.2696.2628.773.74-85.190.20-7.7916.9664.34
2021 (8)16.1618.915.70243.373.05-42.087.64302.116.11440.717.23227.154.42171.170.59-20.2712.4244.7675.71-61.574.76-9.2225.24114.560.22-63.3610.32-8.35
2020 (7)13.5998.681.6605.26-16.981.9001.1302.2101.6300.74-20.438.580196.6546.3382.3545.9911.76-73.010.60011.26-35.95
2019 (6)6.84-16.89-5.2706.3446.04-9.360-9.360-16.200-7.5800.9314.81-1.440134.39193.7556.41-42.7143.592733.330.00017.58-15.72
2018 (5)8.23-34.37-9.9304.34-47.64-10.070-9.790-11.490-7.6800.8117.39-4.96045.752.8198.46388.791.54-98.070.00020.86-11.91
2017 (4)12.540-4.9008.29-3.63-24.000-24.410-31.320-15.8300.692.99-13.82044.50-72.520.14-72.1279.86187.810.00023.68-8.0
2016 (3)-0.760-19.2408.6011.55-26.580-28.630-43.090-18.3600.67-5.63-16.280161.8260.3172.25027.75-76.640.00025.744.42
2015 (2)17.9119.080.3707.715.22-2.000-1.070-1.5500.1000.710.07.2116.1100.94-5.32-18.750118.7500.00024.65-2.53
2014 (1)15.040-2.5407.337.77-2.550-2.570-3.700-1.0200.710.06.210106.616.4795.24-13.73-0.0000.00025.293.69

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