玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)64.34-6.5-5.233.12130.59-75.749.58-58.94-49.719.66-55.32-42.470.55-44.44-50.00.51-40.7-49.00.0525.0-16.6715.25-48.81-38.1111.48-1.03-5.1233.33173.33-51.8566.67-54.17116.6749.11-23.7212.79
23Q3 (19)68.812.87-5.93-10.20-182.73-151.3923.33-29.96-20.9421.62-26.16-8.660.99-48.97-46.490.86-48.81-46.250.04-33.33-42.8629.79-23.87-10.6211.60-44.024.22-45.45-216.16-168.18145.45123.03336.3664.3843.4240.05
23Q2 (18)66.89-4.21-8.0312.33-11.68-49.9633.3134.817.7929.2835.2431.711.9442.6511.491.6837.712.00.060.0-14.2939.1331.0917.420.7276.19-3.3639.13-26.09-55.065.2258.39400.044.89-2.7317.05
23Q1 (17)69.832.86-3.1313.968.55-43.8724.7129.71-29.6821.6528.95-18.881.3623.64-28.81.2222.0-29.070.060.00.029.8521.14-24.3711.76-2.81-0.8452.94-23.53-24.7741.1833.8238.9746.155.9918.33
22Q4 (16)67.89-7.19-8.0112.86-35.21-24.019.05-35.45-38.8116.79-29.07-39.31.10-40.54-37.141.00-37.5-36.310.06-14.290.024.64-26.07-33.2612.108.72-1.2269.233.8525.8730.77-7.69-31.6243.54-5.29-2.77
22Q3 (15)73.150.58-1.419.85-19.44-24.0629.514.35-8.7223.676.48-12.721.856.32-7.041.606.67-10.610.070.00.033.330.0-8.3311.13-48.09-9.0766.67-23.33-16.6733.33155.5666.6745.9719.8723.54
22Q2 (14)72.730.896.0724.64-0.9233.7728.28-19.5242.0422.23-16.7118.241.74-8.933.851.50-12.7928.210.0716.6716.6733.33-15.5637.0521.4480.7884.5186.9623.57-6.8313.04-55.9895.6538.35-1.67-0.39
22Q1 (13)72.09-2.326.4424.8746.9942.5235.1412.8812.8826.69-3.516.891.919.1419.371.729.5518.620.060.00.039.476.9110.1911.86-3.185.6170.3727.9523.1529.63-34.16-30.8639.00-12.91-5.18
21Q4 (12)73.80-0.5314.8816.92-35.27110.9731.13-3.71133.7127.661.99105.191.75-12.06116.051.57-12.29112.160.06-14.2920.036.921.54111.4512.250.089.6755.00-31.25-12.045.00125.020.044.7820.340.95
21Q3 (11)74.198.210.5726.1441.91200.1132.3362.38190.7427.1244.26176.171.9953.08268.521.7952.99272.920.0716.6740.036.3649.51107.312.245.3413.5480.00-14.29-4.020.00200.020.037.21-3.35-20.08
21Q2 (10)68.571.245.118.425.5663.0119.91-36.04-36.7118.80-24.71-36.031.30-18.75-26.971.17-19.31-25.480.060.020.024.32-32.1-32.3311.623.47-35.5293.3363.33166.676.67-84.44-89.7438.50-6.393.41
21Q1 (9)67.735.43-7.6217.45117.58191.3231.13133.71487.3624.9785.242556.381.6097.533900.01.4595.952800.00.0620.050.035.82105.15251.1811.230.543.1257.14-8.57-42.8642.8614.29041.13-7.28-23.78
20Q4 (8)64.24-4.26-3.698.02-7.92-26.5613.3219.78-44.3613.4837.27-41.370.8150.0-44.90.7454.17-44.360.050.0-16.6717.46-0.46-38.8911.173.62-4.6162.50-25.032.8137.50125.0-29.1744.36-4.736.81
20Q3 (7)67.102.85-1.638.71-22.92-8.611.12-64.65-31.659.82-66.59-30.550.54-69.66-35.710.48-69.43-35.140.050.00.017.54-51.2-18.5710.78-40.18-3.8483.33138.152.7816.67-74.36-54.1746.5625.065.51
20Q2 (6)65.24-11.02-0.6511.3088.65271.7131.46493.58101.2829.393026.6134.931.784350.0165.671.573040.0161.670.0525.00.035.94252.3565.8518.0265.476.2535.00-65.057.565.000-26.8737.23-31.0-22.49
20Q1 (5)73.329.9313.835.99-45.15151.465.30-77.86-70.470.94-95.91-94.810.04-97.28-94.670.05-96.24-92.860.04-33.330.010.20-64.3-56.4110.89-7.07.72100.00112.5250.0-0.00-100.0-100.053.9629.93-12.98
19Q4 (4)66.70-2.210.010.9214.590.023.9447.140.022.9962.590.01.4775.00.01.3379.730.00.0620.00.028.5732.640.011.714.460.047.06-13.730.052.9445.590.041.53-5.890.0
19Q3 (3)68.213.870.09.53213.490.016.274.090.014.1413.030.00.8425.370.00.7423.330.00.050.00.021.54-0.60.011.21-33.90.054.55145.450.036.36-59.090.044.13-8.120.0
19Q2 (2)65.671.960.03.04126.120.015.63-12.920.012.51-30.920.00.67-10.670.00.60-14.290.00.0525.00.021.67-7.390.016.9667.750.022.22133.330.088.89-42.860.048.03-22.540.0
19Q1 (1)64.410.00.0-11.640.00.017.950.00.018.110.00.00.750.00.00.700.00.00.040.00.023.400.00.010.110.00.0-66.670.00.0155.560.00.062.010.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)67.46-5.776.18-70.264.1226.3423.23-17.6520.92-6.944.84-25.994.37-25.680.21-19.2328.81-13.2811.48-5.1226.79-63.5973.21176.940.093.6550.0420.06
2022 (9)71.590.6820.784.213.2615.2328.21-1.1622.48-8.516.54-1.955.88-2.160.268.3333.220.012.10-1.2273.564.5426.44-10.780.08-1.7641.683.6
2021 (8)71.115.9319.94130.252.83-17.3128.5477.4924.5771.586.67114.476.01112.370.2420.033.2255.4512.259.6770.3733.729.63-33.770.09040.23-10.52
2020 (7)67.131.18.66106.193.42-7.6916.08-13.8714.32-16.163.11-15.262.83-17.490.200.021.37-10.4711.17-4.6152.63136.8444.74-42.480.00044.96-6.0
2019 (6)66.40-0.244.209.953.7038.118.6713.7717.0817.633.6713.623.4311.730.20-4.7623.8717.5311.71128.7122.22-4.4477.781.350.00047.83-0.79
2018 (5)66.56-2.623.82-77.982.6817.6216.41-13.914.52-13.983.23-24.713.07-24.20.21-12.520.31-9.655.12-6.423.26-74.1176.74805.580.00048.2120.98
2017 (4)68.35-1.7317.35-7.072.281.9519.06-27.1116.88-25.574.29-25.264.05-24.720.240.022.48-24.345.47-15.3389.8327.08.47-69.790.00039.85-0.92
2016 (3)69.551.8218.679.052.245.1126.15-12.2822.68-11.545.74-14.465.38-14.60.24-4.029.71-11.136.46-8.8970.7323.7828.05-34.550.00040.22-0.3
2015 (2)68.31-2.4117.12-14.142.13-31.4929.81-0.3725.64-0.666.712.136.301.290.254.1733.43-3.887.0918.7657.14-14.2942.8628.570.00040.345.05
2014 (1)70.00019.9403.118.729.92025.8106.5706.2200.24-7.6934.7819.355.975.6666.67-8.9933.3324.640.00038.40-0.72

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