- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 24.78 | -21.46 | 41.68 | 0.4 | -23.08 | 21.21 | 0.8 | -36.51 | 3.9 | 0.58 | -20.55 | 0.0 | 1.61 | -2.06 | -14.45 | 3.23 | -19.16 | -26.67 | 2.34 | 1.16 | -29.42 | 2599 | 0.0 | 0.0 |
| 23Q3 (19) | 31.55 | 5.24 | 127.47 | 0.52 | -5.45 | 57.58 | 1.26 | 15.6 | 63.64 | 0.73 | 5.8 | 30.36 | 1.65 | -10.16 | -30.73 | 3.99 | 9.84 | -28.06 | 2.31 | 0.53 | -42.69 | 2599 | 0.0 | -8.03 |
| 23Q2 (18) | 29.98 | 32.71 | 77.71 | 0.55 | 52.78 | 57.14 | 1.09 | 25.29 | 34.57 | 0.69 | 9.52 | 32.69 | 1.83 | 15.12 | -11.57 | 3.64 | -5.6 | -24.28 | 2.30 | -17.47 | -25.33 | 2599 | 0.0 | -8.03 |
| 23Q1 (17) | 22.59 | 29.16 | 35.76 | 0.36 | 9.09 | 0.0 | 0.87 | 12.99 | 17.57 | 0.63 | 8.62 | 14.55 | 1.59 | -15.54 | -26.34 | 3.85 | -12.52 | -13.4 | 2.79 | -15.9 | -15.62 | 2599 | 0.0 | -8.03 |
| 22Q4 (16) | 17.49 | 26.1 | -20.72 | 0.33 | 0.0 | -26.67 | 0.77 | 0.0 | -4.94 | 0.58 | 3.57 | 9.43 | 1.89 | -20.7 | -7.51 | 4.40 | -20.7 | 19.9 | 3.32 | -17.87 | 38.03 | 2599 | -8.03 | -8.03 |
| 22Q3 (15) | 13.87 | -17.78 | -42.83 | 0.33 | -5.71 | -28.26 | 0.77 | -4.94 | 2.67 | 0.56 | 7.69 | 7.69 | 2.38 | 14.68 | 25.48 | 5.55 | 15.62 | 79.57 | 4.04 | 30.99 | 88.36 | 2826 | 0.0 | -22.41 |
| 22Q2 (14) | 16.87 | 1.38 | -38.32 | 0.35 | -2.78 | -23.91 | 0.81 | 9.46 | 6.58 | 0.52 | -5.45 | -16.13 | 2.07 | -4.1 | 23.35 | 4.80 | 7.97 | 72.79 | 3.08 | -6.74 | 35.97 | 2826 | 0.0 | -22.41 |
| 22Q1 (13) | 16.64 | -24.57 | -38.89 | 0.36 | -20.0 | -25.0 | 0.74 | -8.64 | -8.64 | 0.55 | 3.77 | -14.06 | 2.16 | 6.06 | 22.73 | 4.45 | 21.12 | 49.5 | 3.31 | 37.57 | 40.63 | 2826 | 0.0 | -22.41 |
| 21Q4 (12) | 22.06 | -9.07 | -14.56 | 0.45 | -2.17 | -6.25 | 0.81 | 8.0 | 0.0 | 0.53 | 1.92 | -25.35 | 2.04 | 7.58 | 9.73 | 3.67 | 18.77 | 17.04 | 2.40 | 12.09 | -12.63 | 2826 | -22.41 | -22.41 |
| 21Q3 (11) | 24.26 | -11.3 | 9.03 | 0.46 | 0.0 | 9.52 | 0.75 | -1.32 | -10.71 | 0.52 | -16.13 | -1.89 | 1.90 | 12.74 | 0.45 | 3.09 | 11.25 | -18.11 | 2.14 | -5.45 | -10.02 | 3642 | 0.0 | 32.73 |
| 21Q2 (10) | 27.35 | 0.44 | 49.62 | 0.46 | -4.17 | 43.75 | 0.76 | -6.17 | 2.7 | 0.62 | -3.12 | 14.81 | 1.68 | -4.59 | -3.92 | 2.78 | -6.58 | -31.36 | 2.27 | -3.55 | -23.26 | 3642 | 0.0 | 33009.09 |
| 21Q1 (9) | 27.23 | 5.46 | 195.66 | 0.48 | 0.0 | 71.43 | 0.81 | 0.0 | 50.0 | 0.64 | -9.86 | 39.13 | 1.76 | -5.18 | -42.02 | 2.97 | -5.18 | -49.27 | 2.35 | -14.53 | -52.94 | 3642 | 0.0 | 23.71 |
| 20Q4 (8) | 25.82 | 16.04 | 66.47 | 0.48 | 14.29 | 26.32 | 0.81 | -3.57 | 15.71 | 0.71 | 33.96 | 82.05 | 1.86 | -1.52 | -24.12 | 3.14 | -16.9 | -30.49 | 2.75 | 15.44 | 9.36 | 3642 | 32.73 | 23.71 |
| 20Q3 (7) | 22.25 | 21.72 | 54.3 | 0.42 | 31.25 | 27.27 | 0.84 | 13.51 | 15.07 | 0.53 | -1.85 | 12.77 | 1.89 | 7.83 | -17.52 | 3.78 | -6.74 | -25.43 | 2.38 | -19.36 | -26.92 | 2744 | 24845.45 | -6.79 |
| 20Q2 (6) | 18.28 | 98.48 | 35.61 | 0.32 | 14.29 | -3.03 | 0.74 | 37.04 | 37.04 | 0.54 | 17.39 | 5.88 | 1.75 | -42.42 | -28.49 | 4.05 | -30.96 | 1.05 | 2.95 | -40.85 | -21.92 | 11 | -99.63 | -99.63 |
| 20Q1 (5) | 9.21 | -40.62 | 2.33 | 0.28 | -26.32 | 12.0 | 0.54 | -22.86 | 5.88 | 0.46 | 17.95 | 4.55 | 3.04 | 24.09 | 9.45 | 5.86 | 29.91 | 3.47 | 4.99 | 98.63 | 2.16 | 2944 | 0.0 | 0.0 |
| 19Q4 (4) | 15.51 | 7.56 | 0.0 | 0.38 | 15.15 | 0.0 | 0.7 | -4.11 | 0.0 | 0.39 | -17.02 | 0.0 | 2.45 | 7.06 | 0.0 | 4.51 | -10.85 | 0.0 | 2.51 | -22.85 | 0.0 | 2944 | 0.0 | 0.0 |
| 19Q3 (3) | 14.42 | 6.97 | 0.0 | 0.33 | 0.0 | 0.0 | 0.73 | 35.19 | 0.0 | 0.47 | -7.84 | 0.0 | 2.29 | -6.52 | 0.0 | 5.06 | 26.37 | 0.0 | 3.26 | -13.85 | 0.0 | 2944 | 0.0 | 0.0 |
| 19Q2 (2) | 13.48 | 49.78 | 0.0 | 0.33 | 32.0 | 0.0 | 0.54 | 5.88 | 0.0 | 0.51 | 15.91 | 0.0 | 2.45 | -11.87 | 0.0 | 4.01 | -29.31 | 0.0 | 3.78 | -22.61 | 0.0 | 2944 | 0.0 | 0.0 |
| 19Q1 (1) | 9.0 | 0.0 | 0.0 | 0.25 | 0.0 | 0.0 | 0.51 | 0.0 | 0.0 | 0.44 | 0.0 | 0.0 | 2.78 | 0.0 | 0.0 | 5.67 | 0.0 | 0.0 | 4.89 | 0.0 | 0.0 | 2944 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 108.9 | 67.87 | 1.83 | 32.61 | 4.01 | 30.19 | 2.62 | 19.09 | 1.68 | -21.01 | 3.68 | -22.45 | 2.41 | -29.06 | 2599 | 0.0 |
| 2022 (9) | 64.87 | -35.71 | 1.38 | -25.81 | 3.08 | -1.91 | 2.2 | -4.76 | 2.13 | 15.41 | 4.75 | 52.58 | 3.39 | 48.15 | 2599 | -8.03 |
| 2021 (8) | 100.91 | 33.55 | 1.86 | 23.18 | 3.14 | 7.17 | 2.31 | 3.12 | 1.84 | -7.77 | 3.11 | -19.75 | 2.29 | -22.78 | 2826 | -22.41 |
| 2020 (7) | 75.56 | 44.17 | 1.51 | 17.97 | 2.93 | 18.15 | 2.24 | 23.76 | 2.00 | -18.17 | 3.88 | -18.05 | 2.96 | -14.16 | 3642 | 32.73 |
| 2019 (6) | 52.41 | -17.05 | 1.28 | -8.57 | 2.48 | -8.82 | 1.81 | 12.42 | 2.44 | 10.22 | 4.73 | 9.91 | 3.45 | 35.52 | 2744 | -6.79 |
| 2018 (5) | 63.18 | 8.5 | 1.4 | -4.76 | 2.72 | 6.25 | 1.61 | 1.9 | 2.22 | -12.22 | 4.31 | -2.07 | 2.55 | -6.08 | 2944 | -6.89 |
| 2017 (4) | 58.23 | -2.04 | 1.47 | -6.96 | 2.56 | -15.79 | 1.58 | -11.73 | 2.52 | -5.03 | 4.40 | -14.04 | 2.71 | -9.9 | 3162 | -3.57 |
| 2016 (3) | 59.44 | 1.9 | 1.58 | 3.27 | 3.04 | 8.57 | 1.79 | -3.24 | 2.66 | 1.34 | 5.11 | 6.54 | 3.01 | -5.05 | 3279 | -2.84 |
| 2015 (2) | 58.33 | 4.35 | 1.53 | 4.79 | 2.8 | 13.82 | 1.85 | 1.09 | 2.62 | 0.43 | 4.80 | 9.08 | 3.17 | -3.12 | 3375 | -2.93 |
| 2014 (1) | 55.9 | 7.69 | 1.46 | -5.19 | 2.46 | 6.03 | 1.83 | 23.65 | 2.61 | 0 | 4.40 | 0 | 3.27 | 0 | 3477 | -17.96 |
