- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 4.64 | -0.85 | 22.43 | 0.39 | 0.0 | 56.0 | 0.47 | 30.56 | 6.82 | 0.24 | -7.69 | 20.0 | 8.41 | 0.86 | 27.42 | 10.13 | 31.68 | -12.75 | 5.17 | -6.9 | -1.98 | 9 | 0.0 | 0.0 |
| 23Q3 (19) | 4.68 | -21.74 | 41.82 | 0.39 | 18.18 | 143.75 | 0.36 | -5.26 | 2.86 | 0.26 | 4.0 | 23.81 | 8.33 | 51.01 | 71.87 | 7.69 | 21.05 | -27.47 | 5.56 | 32.89 | -12.7 | 9 | 0.0 | 0.0 |
| 23Q2 (18) | 5.98 | 100.0 | 140.16 | 0.33 | 6.45 | 73.68 | 0.38 | 0.0 | 5.56 | 0.25 | 4.17 | 19.05 | 5.52 | -46.77 | -27.68 | 6.35 | -50.0 | -56.05 | 4.18 | -47.92 | -50.43 | 9 | 0.0 | 0.0 |
| 23Q1 (17) | 2.99 | -21.11 | 18.18 | 0.31 | 24.0 | 72.22 | 0.38 | -13.64 | 46.15 | 0.24 | 20.0 | 0.0 | 10.37 | 57.18 | 45.73 | 12.71 | 9.47 | 23.67 | 8.03 | 52.11 | -15.38 | 9 | 0.0 | 0.0 |
| 22Q4 (16) | 3.79 | 14.85 | 33.45 | 0.25 | 56.25 | 19.05 | 0.44 | 25.71 | -8.33 | 0.2 | -4.76 | -13.04 | 6.60 | 36.05 | -10.79 | 11.61 | 9.46 | -31.31 | 5.28 | -17.08 | -34.84 | 9 | 0.0 | 0.0 |
| 22Q3 (15) | 3.3 | 32.53 | 4.76 | 0.16 | -15.79 | -20.0 | 0.35 | -2.78 | -10.26 | 0.21 | 0.0 | -16.0 | 4.85 | -36.46 | -23.64 | 10.61 | -26.64 | -14.34 | 6.36 | -24.55 | -19.82 | 9 | 0.0 | 0.0 |
| 22Q2 (14) | 2.49 | -1.58 | -0.4 | 0.19 | 5.56 | 18.75 | 0.36 | 38.46 | 20.0 | 0.21 | -12.5 | -8.7 | 7.63 | 7.25 | 19.23 | 14.46 | 40.69 | 20.48 | 8.43 | -11.09 | -8.33 | 9 | 0.0 | 0.0 |
| 22Q1 (13) | 2.53 | -10.92 | 25.87 | 0.18 | -14.29 | -25.0 | 0.26 | -45.83 | -13.33 | 0.24 | 4.35 | 9.09 | 7.11 | -3.78 | -40.42 | 10.28 | -39.2 | -31.15 | 9.49 | 17.13 | -13.33 | 9 | 0.0 | 0.0 |
| 21Q4 (12) | 2.84 | -9.84 | 27.35 | 0.21 | 5.0 | 16.67 | 0.48 | 23.08 | -12.73 | 0.23 | -8.0 | 4.55 | 7.39 | 16.46 | -8.39 | 16.90 | 36.51 | -31.47 | 8.10 | 2.04 | -17.91 | 9 | 0.0 | 0.0 |
| 21Q3 (11) | 3.15 | 26.0 | 29.63 | 0.2 | 25.0 | 42.86 | 0.39 | 30.0 | 0.0 | 0.25 | 8.7 | 31.58 | 6.35 | -0.79 | 10.2 | 12.38 | 3.17 | -22.86 | 7.94 | -13.73 | 1.5 | 9 | 0.0 | 0.0 |
| 21Q2 (10) | 2.5 | 24.38 | 18.48 | 0.16 | -33.33 | 33.33 | 0.3 | 0.0 | -11.76 | 0.23 | 4.55 | 27.78 | 6.40 | -46.4 | 12.53 | 12.00 | -19.6 | -25.53 | 9.20 | -15.95 | 7.84 | 9 | 0.0 | 0.0 |
| 21Q1 (9) | 2.01 | -9.87 | 16.86 | 0.24 | 33.33 | 166.67 | 0.3 | -45.45 | 3.45 | 0.22 | 0.0 | 29.41 | 11.94 | 47.93 | 128.19 | 14.93 | -39.48 | -11.48 | 10.95 | 10.95 | 10.74 | 9 | 0.0 | 0.0 |
| 20Q4 (8) | 2.23 | -8.23 | 58.16 | 0.18 | 28.57 | 50.0 | 0.55 | 41.03 | 48.65 | 0.22 | 15.79 | 29.41 | 8.07 | 40.1 | -5.16 | 24.66 | 53.67 | -6.01 | 9.87 | 26.17 | -18.17 | 9 | 0.0 | 0.0 |
| 20Q3 (7) | 2.43 | 15.17 | 63.09 | 0.14 | 16.67 | 55.56 | 0.39 | 14.71 | 34.48 | 0.19 | 5.56 | 5.56 | 5.76 | 1.3 | -4.62 | 16.05 | -0.4 | -17.54 | 7.82 | -8.34 | -35.28 | 9 | 0.0 | 0.0 |
| 20Q2 (6) | 2.11 | 22.67 | 32.7 | 0.12 | 33.33 | 9.09 | 0.34 | 17.24 | -10.53 | 0.18 | 5.88 | 0.0 | 5.69 | 8.69 | -17.79 | 16.11 | -4.43 | -32.58 | 8.53 | -13.69 | -24.64 | 9 | 0.0 | 0.0 |
| 20Q1 (5) | 1.72 | 21.99 | -1.71 | 0.09 | -25.0 | -25.0 | 0.29 | -21.62 | -6.45 | 0.17 | 0.0 | -10.53 | 5.23 | -38.52 | -23.69 | 16.86 | -35.75 | -4.82 | 9.88 | -18.02 | -8.97 | 9 | 0.0 | 0.0 |
| 19Q4 (4) | 1.41 | -5.37 | 0.0 | 0.12 | 33.33 | 0.0 | 0.37 | 27.59 | 0.0 | 0.17 | -5.56 | 0.0 | 8.51 | 40.9 | 0.0 | 26.24 | 34.83 | 0.0 | 12.06 | -0.2 | 0.0 | 9 | 0.0 | 0.0 |
| 19Q3 (3) | 1.49 | -6.29 | 0.0 | 0.09 | -18.18 | 0.0 | 0.29 | -23.68 | 0.0 | 0.18 | 0.0 | 0.0 | 6.04 | -12.69 | 0.0 | 19.46 | -18.56 | 0.0 | 12.08 | 6.71 | 0.0 | 9 | 0.0 | 0.0 |
| 19Q2 (2) | 1.59 | -9.14 | 0.0 | 0.11 | -8.33 | 0.0 | 0.38 | 22.58 | 0.0 | 0.18 | -5.26 | 0.0 | 6.92 | 0.89 | 0.0 | 23.90 | 34.92 | 0.0 | 11.32 | 4.27 | 0.0 | 9 | 0.0 | 0.0 |
| 19Q1 (1) | 1.75 | 0.0 | 0.0 | 0.12 | 0.0 | 0.0 | 0.31 | 0.0 | 0.0 | 0.19 | 0.0 | 0.0 | 6.86 | 0.0 | 0.0 | 17.71 | 0.0 | 0.0 | 10.86 | 0.0 | 0.0 | 9 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.29 | 51.03 | 1.42 | 79.75 | 1.59 | 12.77 | 0.99 | 13.79 | 7.76 | 19.01 | 8.69 | -25.34 | 5.41 | -24.66 | 9 | 0.0 |
| 2022 (9) | 12.11 | 15.44 | 0.79 | -2.47 | 1.41 | -4.08 | 0.87 | -6.45 | 6.52 | -15.52 | 11.64 | -16.91 | 7.18 | -18.97 | 9 | 0.0 |
| 2021 (8) | 10.49 | 23.41 | 0.81 | 52.83 | 1.47 | -6.37 | 0.93 | 22.37 | 7.72 | 23.84 | 14.01 | -24.13 | 8.87 | -0.85 | 9 | 0.0 |
| 2020 (7) | 8.5 | 36.44 | 0.53 | 23.26 | 1.57 | 17.16 | 0.76 | 5.56 | 6.24 | -9.66 | 18.47 | -14.13 | 8.94 | -22.63 | 9 | 0.0 |
| 2019 (6) | 6.23 | -21.34 | 0.43 | -4.44 | 1.34 | -11.26 | 0.72 | -16.28 | 6.90 | 21.48 | 21.51 | 12.81 | 11.56 | 6.43 | 9 | 0.0 |
| 2018 (5) | 7.92 | -2.58 | 0.45 | -33.82 | 1.51 | -52.81 | 0.86 | -24.56 | 5.68 | -32.07 | 19.07 | -51.56 | 10.86 | -22.56 | 9 | 0 |
| 2017 (4) | 8.13 | -30.09 | 0.68 | -12.82 | 3.2 | 67.54 | 1.14 | 1.79 | 8.36 | 24.71 | 39.36 | 139.67 | 14.02 | 45.6 | 0 | 0 |
| 2016 (3) | 11.63 | -1.61 | 0.78 | 1.3 | 1.91 | 4.37 | 1.12 | 2.75 | 6.71 | 2.95 | 16.42 | 6.08 | 9.63 | 4.43 | 902 | 0.0 |
| 2015 (2) | 11.82 | 0.17 | 0.77 | 11.59 | 1.83 | 8.28 | 1.09 | 1.87 | 6.51 | 11.41 | 15.48 | 8.1 | 9.22 | 1.7 | 902 | 0.0 |
| 2014 (1) | 11.8 | 3.6 | 0.69 | 15.0 | 1.69 | 9.74 | 1.07 | -10.08 | 5.85 | 0 | 14.32 | 0 | 9.07 | 0 | 902 | 0.0 |
