- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 29.25 | -15.36 | -11.2 | 2.56 | -10.18 | -21.71 | 0 | 0 | 0 | 1.53 | 44.34 | 71.91 | 8.75 | 6.13 | -11.84 | 0.00 | 0 | 0 | 5.23 | 70.54 | 93.6 | 0 | 0 | 0 |
| 23Q3 (19) | 34.56 | 3.41 | -4.69 | 2.85 | 1.06 | -33.1 | 0 | 0 | 0 | 1.06 | -14.52 | 20.45 | 8.25 | -2.27 | -29.81 | 0.00 | 0 | 0 | 3.07 | -17.34 | 26.38 | 0 | 0 | 0 |
| 23Q2 (18) | 33.42 | -5.0 | -12.88 | 2.82 | -2.08 | -3.75 | 0 | 0 | 0 | 1.24 | 53.09 | 33.33 | 8.44 | 3.07 | 10.47 | 0.00 | 0 | 0 | 3.71 | 61.15 | 53.04 | 0 | 0 | 0 |
| 23Q1 (17) | 35.18 | 6.8 | -18.49 | 2.88 | -11.93 | -1.37 | 0 | 0 | 0 | 0.81 | -8.99 | 1.25 | 8.19 | -17.53 | 21.0 | 0.00 | 0 | 0 | 2.30 | -14.78 | 24.22 | 0 | 0 | 0 |
| 22Q4 (16) | 32.94 | -9.16 | -6.07 | 3.27 | -23.24 | 1.87 | 0 | 0 | 0 | 0.89 | 1.14 | 3.49 | 9.93 | -15.5 | 8.46 | 0.00 | 0 | 0 | 2.70 | 11.33 | 10.18 | 0 | 0 | 0 |
| 22Q3 (15) | 36.26 | -5.47 | -15.3 | 4.26 | 45.39 | 26.79 | 0 | 0 | 0 | 0.88 | -5.38 | -2.22 | 11.75 | 53.81 | 49.69 | 0.00 | 0 | 0 | 2.43 | 0.1 | 15.44 | 0 | 0 | 0 |
| 22Q2 (14) | 38.36 | -11.12 | -12.94 | 2.93 | 0.34 | -8.72 | 0 | 0 | 0 | 0.93 | 16.25 | 19.23 | 7.64 | 12.9 | 4.84 | 0.00 | 0 | 0 | 2.42 | 30.8 | 36.95 | 0 | 0 | 0 |
| 22Q1 (13) | 43.16 | 23.07 | -2.09 | 2.92 | -9.03 | -7.89 | 0 | 0 | 0 | 0.8 | -6.98 | -27.27 | 6.77 | -26.09 | -5.92 | 0.00 | 0 | 0 | 1.85 | -24.41 | -25.72 | 0 | 0 | 0 |
| 21Q4 (12) | 35.07 | -18.08 | -9.36 | 3.21 | -4.46 | -10.34 | 0 | 0 | 0 | 0.86 | -4.44 | 17.81 | 9.15 | 16.62 | -1.08 | 0.00 | 0 | 0 | 2.45 | 16.64 | 29.97 | 0 | 0 | 0 |
| 21Q3 (11) | 42.81 | -2.84 | 2.98 | 3.36 | 4.67 | 13.51 | 0 | 0 | 0 | 0.9 | 15.38 | 7.14 | 7.85 | 7.73 | 10.23 | 0.00 | 0 | 0 | 2.10 | 18.75 | 4.04 | 0 | 0 | 0 |
| 21Q2 (10) | 44.06 | -0.05 | 21.11 | 3.21 | 1.26 | 3.88 | 0 | 0 | 0 | 0.78 | -29.09 | -2.5 | 7.29 | 1.31 | -14.22 | 0.00 | 0 | 0 | 1.77 | -29.06 | -19.5 | 0 | 0 | 0 |
| 21Q1 (9) | 44.08 | 13.93 | 39.23 | 3.17 | -11.45 | 5.32 | 0 | 0 | 0 | 1.1 | 50.68 | 50.68 | 7.19 | -22.28 | -24.36 | 0.00 | 0 | 0 | 2.50 | 32.26 | 8.23 | 0 | 0 | 0 |
| 20Q4 (8) | 38.69 | -6.93 | 2.82 | 3.58 | 20.95 | -47.89 | 0 | 0 | 0 | 0.73 | -13.1 | -17.98 | 9.25 | 29.95 | -49.32 | 0.00 | 0 | 0 | 1.89 | -6.63 | -20.22 | 0 | 0 | 0 |
| 20Q3 (7) | 41.57 | 14.27 | 2.57 | 2.96 | -4.21 | -11.9 | 0 | 0 | 0 | 0.84 | 5.0 | 7.69 | 7.12 | -16.17 | -14.11 | 0.00 | 0 | 0 | 2.02 | -8.11 | 5.0 | 0 | 0 | 0 |
| 20Q2 (6) | 36.38 | 14.91 | -3.06 | 3.09 | 2.66 | -3.74 | 0 | 0 | 0 | 0.8 | 9.59 | -26.61 | 8.49 | -10.66 | -0.7 | 0.00 | 0 | 0 | 2.20 | -4.63 | -24.29 | 0 | 0 | 0 |
| 20Q1 (5) | 31.66 | -15.87 | 4.42 | 3.01 | -56.19 | -37.55 | 0 | 0 | 0 | 0.73 | -17.98 | -16.09 | 9.51 | -47.92 | -40.19 | 0.00 | 0 | 0 | 2.31 | -2.51 | -19.64 | 0 | 0 | 0 |
| 19Q4 (4) | 37.63 | -7.16 | 0.0 | 6.87 | 104.46 | 0.0 | 0 | 0 | 0.0 | 0.89 | 14.1 | 0.0 | 18.26 | 120.22 | 0.0 | 0.00 | 0 | 0.0 | 2.37 | 22.9 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 40.53 | 7.99 | 0.0 | 3.36 | 4.67 | 0.0 | 0 | 0 | 0.0 | 0.78 | -28.44 | 0.0 | 8.29 | -3.07 | 0.0 | 0.00 | 0 | 0.0 | 1.92 | -33.74 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 37.53 | 23.78 | 0.0 | 3.21 | -33.4 | 0.0 | 0 | 0 | 0.0 | 1.09 | 25.29 | 0.0 | 8.55 | -46.2 | 0.0 | 0.00 | 0 | 0.0 | 2.90 | 1.22 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 30.32 | 0.0 | 0.0 | 4.82 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 15.90 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2.87 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 132.4 | -12.15 | 11.12 | -16.89 | 0 | 0 | 4.63 | 32.29 | 8.40 | -5.4 | 0.00 | 0 | 3.50 | 50.58 | 0 | 0 |
| 2022 (9) | 150.71 | -9.22 | 13.38 | 3.4 | 0 | 0 | 3.5 | -3.85 | 8.88 | 13.9 | 0.00 | 0 | 2.32 | 5.92 | 0 | 0 |
| 2021 (8) | 166.02 | 11.95 | 12.94 | 2.37 | 0 | 0 | 3.64 | 17.42 | 7.79 | -8.55 | 0.00 | 0 | 2.19 | 4.89 | 0 | 0 |
| 2020 (7) | 148.3 | 1.57 | 12.64 | -30.78 | 0 | 0 | 3.1 | -14.84 | 8.52 | -31.85 | 0.00 | 0 | 2.09 | -16.15 | 0 | 0 |
| 2019 (6) | 146.01 | -10.7 | 18.26 | 2.07 | 0 | 0 | 3.64 | 5.2 | 12.51 | 14.3 | 0.00 | 0 | 2.49 | 17.81 | 0 | 0 |
| 2018 (5) | 163.51 | 24.73 | 17.89 | 43.23 | 0 | 0 | 3.46 | 20.56 | 10.94 | 14.83 | 0.00 | 0 | 2.12 | -3.35 | 0 | 0 |
| 2017 (4) | 131.09 | -0.44 | 12.49 | 7.77 | 0 | 0 | 2.87 | -5.9 | 9.53 | 8.24 | 0.00 | 0 | 2.19 | -5.49 | 0 | 0 |
| 2016 (3) | 131.67 | -3.16 | 11.59 | 6.23 | 0 | 0 | 3.05 | 27.08 | 8.80 | 9.69 | 0.00 | 0 | 2.32 | 31.22 | 1306 | 0.0 |
| 2015 (2) | 135.96 | -15.16 | 10.91 | -3.62 | 0 | 0 | 2.4 | 14.29 | 8.02 | 13.6 | 0.00 | 0 | 1.77 | 34.7 | 1306 | 0.0 |
| 2014 (1) | 160.25 | 0.79 | 11.32 | 5.01 | 0 | 0 | 2.1 | -9.48 | 7.06 | 0 | 0.00 | 0 | 1.31 | 0 | 1306 | 0.0 |
