玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)79.5225.7818.949.89330.09885.9748.2245.11892.1836.4427.99566.1811.40170.781800.07.34156.641397.960.20100.0122.2250.6033.79370.752.45-13.5696.59103.33187.863.33-3.33-105.0025.02-40.0-44.35
23Q3 (19)63.224.0344.411.60-7.13234.8833.239.7858.3128.4714.7173.814.2115.03107.392.862.1485.710.10-9.0911.1137.8210.8844.360.6859.3191.935.90-12.5187.7566.6713.04-51.1141.70-8.73-13.66
23Q2 (18)60.77-2.0912.3912.49-51.4214.6130.27-4.3322.324.82-12.317.133.66-25.7621.592.80-28.7522.270.11-21.430.034.11-2.1817.3838.0946.958.5541.03-49.51137.9558.97214.53-28.7445.6925.569.33
23Q1 (17)62.07-7.1911.125.70407.91129.0631.64551.0339.9428.30417.3771.624.93721.6795.633.93702.0495.520.1455.5616.6734.87224.3732.0825.92-2.85-16.1781.25-18.7562.518.750-62.536.39-19.06-12.0
22Q4 (16)66.8852.7611.395.06158.84-81.014.86-76.85-81.865.47-66.61-76.460.60-70.44-88.350.49-68.18-87.990.090.0-47.0610.75-58.99-64.0326.68-15.6215.6100.00344.442.170.00-100.0044.96-6.9251.79
22Q3 (15)43.78-19.03-15.58-8.60-316.62-231.520.99-15.19181.3716.38-22.7167.652.03-32.56120.651.54-32.75102.630.09-18.18-25.026.21-9.81126.5331.62-9.891.18-40.91-337.27-146.02136.3664.771127.2748.3015.5823.06
22Q2 (14)54.07-3.221.483.97-64.62517.8924.759.461686.5421.1928.51958.773.0119.442250.02.2913.932962.50.11-8.3310.029.0610.08619.3135.0913.4965.5217.24-65.52-65.5282.7665.5265.5241.791.06-10.24
22Q1 (13)55.87-6.9546.4911.22-57.9201.6322.61-15.6291.7716.49-29.04245.82.52-51.07253.662.01-50.74259.520.12-29.419.0926.40-11.68421.9530.9233.9712.450.00-48.91-46.1550.000600.041.3539.6-2.77
21Q4 (12)60.0415.7716.7226.65307.4949.2226.79259.1266.623.24279.7489.15.15459.7879.444.08436.8476.620.1741.67-10.5329.89158.3461.0523.08-26.14-13.8597.8710.11-13.310.00-100.0100.029.62-24.5415.7
21Q3 (11)51.86-2.67-17.056.54788.42-73.927.46578.21-70.26.12636.84-73.980.92757.14-80.260.761050.0-79.060.1220.0-20.011.57186.39-59.1231.2547.4127.4588.8977.78-11.1111.11-77.78039.25-15.720.69
21Q2 (10)53.2839.79.29-0.9591.3990.89-1.5686.7783.82-1.1489.9288.83-0.1491.4688.52-0.0893.6591.30.10-9.0911.114.04149.27198.0621.20-22.94-37.4450.00-46.15-55.050.00600.0550.046.569.480
21Q1 (9)38.14-25.86-35.2-11.04-161.81-153.91-11.79-173.32-154.58-11.31-192.03-161.4-1.64-157.14-149.7-1.26-154.55-147.370.11-42.11-21.43-8.20-144.18-132.5827.512.6910.2292.86-17.76-0.957.14173.8114.2942.5366.130
20Q4 (8)51.44-17.72-0.6217.86-28.794.3216.08-35.769.6912.29-47.75-9.12.87-38.410.72.31-36.360.870.1926.6711.7618.56-34.423.9226.799.265.22112.9012.9-2.67-9.68039.5225.60-21.28-2.1
20Q3 (7)62.5228.2530.225.08340.46386.9925.03359.65317.8623.52330.36372.294.66481.97505.193.63494.57476.190.1566.6725.028.30786.89165.4824.52-27.65-5.11100.00-10.016.670.00100.0-100.032.520-7.67
20Q2 (6)48.75-17.18-16.05-10.43-150.93-156.56-9.64-144.63-147.28-10.21-155.43-162.14-1.22-136.97-136.09-0.92-134.59-134.590.09-35.71-43.75-4.12-116.37-117.5933.8935.789.08111.1118.5222.61-11.11-277.78-218.520.000-100.0
20Q1 (5)58.8613.7212.820.4819.63339.2521.6047.34475.6518.4236.24420.353.3015.79552.052.6616.16583.640.14-17.6540.025.1740.93024.96-1.963.3193.75-19.18-29.696.25139.06112.50.00-100.0-100.0
19Q4 (4)51.767.790.017.12232.430.014.66144.740.013.52171.490.02.85270.130.02.29263.490.00.1741.670.017.8667.540.025.46-1.470.0116.0035.330.0-16.00-212.00.026.15-25.750.0
19Q3 (3)48.02-17.310.05.15-72.070.05.99-70.620.04.98-69.690.00.77-77.220.00.63-76.320.00.12-25.00.010.66-54.480.025.84-16.830.085.71-5.420.014.2952.380.035.2217.170.0
19Q2 (2)58.0711.290.018.44315.420.020.39454.610.016.43385.740.03.38563.010.02.66583.640.00.1660.00.023.4200.031.0728.60.090.62-32.030.09.38118.750.030.06-34.240.0
19Q1 (1)52.180.00.0-8.560.00.0-5.750.00.0-5.750.00.0-0.730.00.0-0.550.00.00.100.00.0-0.000.00.024.160.00.0133.330.00.0-50.000.00.045.710.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)68.7225.229.78799.72.47-28.0138.0299.7930.76100.023.55189.6717.01157.730.5530.9541.4574.652.4596.5978.14332.3621.46-74.190.39-53.3534.85-20.56
2022 (9)54.896.253.31-57.353.4210.4519.03146.1815.38139.948.13103.256.60100.00.42-16.023.74104.1326.6815.618.07-81.9383.1300.8365.4943.8714.93
2021 (8)51.66-7.397.76-51.043.109.077.73-50.646.41-51.254.00-57.893.30-56.810.50-12.2811.63-38.4723.08-13.85100.00-1.050.0000.50170.1638.1718.28
2020 (7)55.785.5815.8553.882.84-13.9315.6645.1313.1545.149.5051.277.6446.080.570.018.9028.7526.795.22101.066.48-1.0600.1989.5532.27-1.53
2019 (6)52.8339.3910.3003.3029.2810.793073.539.065229.416.285133.335.233923.080.57-3.3914.68323.0525.4631.5894.9205.08-98.730.10-10.4332.775.91
2018 (5)37.90-16.65-1.0402.55-15.690.34-89.240.17-93.820.12-93.580.13-91.720.597.273.47-49.1219.35-18.56-300.000400.0000.11030.94-6.95
2017 (4)45.47-2.153.93-23.093.03-9.093.16-47.772.75-48.51.87-47.181.57-46.780.551.856.82-33.1423.768.0123.5347.29-23.5300.00033.25-6.47
2016 (3)46.47-5.055.1103.33-3.966.0505.3403.5402.9500.5414.8910.201469.2322.00-1.9283.87-45.1616.1300.00035.55-16.51
2015 (2)48.946.74-5.6303.4715.4-3.780-3.690-2.210-1.6800.47-11.320.65-90.6522.43-23.39152.94307.84-52.9400.00042.5814.83
2014 (1)45.8501.1403.010.923.1002.2701.5301.2800.53-14.526.95-38.2829.2821.5437.50-38.8962.5071.880.00037.0815.48

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