- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 2.49 | 109.24 | 167.74 | 0.18 | 38.46 | 50.0 | 0.13 | 8.33 | 30.0 | 0.43 | 19.44 | 19.44 | 7.23 | -33.83 | -43.98 | 5.22 | -48.23 | -51.45 | 17.27 | -42.92 | -55.39 | 0 | 0 | 0 |
| 23Q3 (19) | 1.19 | -7.75 | 15.53 | 0.13 | -7.14 | 30.0 | 0.12 | 0.0 | 0.0 | 0.36 | -2.7 | 12.5 | 10.92 | 0.66 | 12.52 | 10.08 | 8.4 | -13.45 | 30.25 | 5.47 | -2.63 | 0 | 0 | 0 |
| 23Q2 (18) | 1.29 | -15.13 | 10.26 | 0.14 | 75.0 | 7.69 | 0.12 | 9.09 | 0.0 | 0.37 | 2.78 | 8.82 | 10.85 | 106.2 | -2.33 | 9.30 | 28.54 | -9.3 | 28.68 | 21.1 | -1.3 | 0 | 0 | 0 |
| 23Q1 (17) | 1.52 | 63.44 | 21.6 | 0.08 | -33.33 | -27.27 | 0.11 | 10.0 | -8.33 | 0.36 | 0.0 | 9.09 | 5.26 | -59.21 | -40.19 | 7.24 | -32.7 | -24.62 | 23.68 | -38.82 | -10.29 | 0 | 0 | 0 |
| 22Q4 (16) | 0.93 | -9.71 | -46.55 | 0.12 | 20.0 | 20.0 | 0.1 | -16.67 | -9.09 | 0.36 | 12.5 | -2.7 | 12.90 | 32.9 | 124.52 | 10.75 | -7.71 | 70.09 | 38.71 | 24.6 | 82.04 | 0 | 0 | 0 |
| 22Q3 (15) | 1.03 | -11.97 | -14.88 | 0.1 | -23.08 | 11.11 | 0.12 | 0.0 | 33.33 | 0.32 | -5.88 | -11.11 | 9.71 | -12.62 | 30.53 | 11.65 | 13.59 | 56.63 | 31.07 | 6.91 | 4.42 | 0 | 0 | 0 |
| 22Q2 (14) | 1.17 | -6.4 | 18.18 | 0.13 | 18.18 | 8.33 | 0.12 | 0.0 | 50.0 | 0.34 | 3.03 | 0.0 | 11.11 | 26.26 | -8.33 | 10.26 | 6.84 | 26.92 | 29.06 | 10.08 | -15.38 | 0 | 0 | 0 |
| 22Q1 (13) | 1.25 | -28.16 | 2.46 | 0.11 | 10.0 | -21.43 | 0.12 | 9.09 | 0.0 | 0.33 | -10.81 | -2.94 | 8.80 | 53.12 | -23.31 | 9.60 | 51.85 | -2.4 | 26.40 | 24.15 | -5.27 | 0 | 0 | 0 |
| 21Q4 (12) | 1.74 | 43.8 | -10.31 | 0.1 | 11.11 | -16.67 | 0.11 | 22.22 | -38.89 | 0.37 | 2.78 | 5.71 | 5.75 | -22.73 | -7.09 | 6.32 | -15.01 | -31.86 | 21.26 | -28.53 | 17.87 | 0 | 0 | 0 |
| 21Q3 (11) | 1.21 | 22.22 | -23.9 | 0.09 | -25.0 | -25.0 | 0.09 | 12.5 | -35.71 | 0.36 | 5.88 | 5.88 | 7.44 | -38.64 | -1.45 | 7.44 | -7.95 | -15.53 | 29.75 | -13.37 | 39.13 | 0 | 0 | 0 |
| 21Q2 (10) | 0.99 | -18.85 | 2.06 | 0.12 | -14.29 | 9.09 | 0.08 | -33.33 | -11.11 | 0.34 | 0.0 | -8.11 | 12.12 | 5.63 | 6.89 | 8.08 | -17.85 | -12.91 | 34.34 | 23.23 | -9.96 | 0 | 0 | 0 |
| 21Q1 (9) | 1.22 | -37.11 | -17.01 | 0.14 | 16.67 | 27.27 | 0.12 | -33.33 | 0.0 | 0.34 | -2.86 | 3.03 | 11.48 | 85.52 | 53.35 | 9.84 | 6.01 | 20.49 | 27.87 | 54.47 | 24.14 | 0 | 0 | 0 |
| 20Q4 (8) | 1.94 | 22.01 | 15.48 | 0.12 | 0.0 | -7.69 | 0.18 | 28.57 | 80.0 | 0.35 | 2.94 | 0.0 | 6.19 | -18.04 | -20.06 | 9.28 | 5.38 | 55.88 | 18.04 | -15.63 | -13.4 | 0 | 0 | 0 |
| 20Q3 (7) | 1.59 | 63.92 | 30.33 | 0.12 | 9.09 | 9.09 | 0.14 | 55.56 | 27.27 | 0.34 | -8.11 | 13.33 | 7.55 | -33.45 | -16.3 | 8.81 | -5.1 | -2.34 | 21.38 | -43.94 | -13.04 | 0 | 0 | 0 |
| 20Q2 (6) | 0.97 | -34.01 | -38.61 | 0.11 | 0.0 | -15.38 | 0.09 | -25.0 | -30.77 | 0.37 | 12.12 | 2.78 | 11.34 | 51.55 | 37.83 | 9.28 | 13.66 | 12.77 | 38.14 | 69.92 | 67.41 | 0 | 0 | 0 |
| 20Q1 (5) | 1.47 | -12.5 | 53.12 | 0.11 | -15.38 | -21.43 | 0.12 | 20.0 | -7.69 | 0.33 | -5.71 | 3.12 | 7.48 | -3.3 | -48.69 | 8.16 | 37.14 | -39.72 | 22.45 | 7.76 | -32.65 | 0 | 0 | 0 |
| 19Q4 (4) | 1.68 | 37.7 | 0.0 | 0.13 | 18.18 | 0.0 | 0.1 | -9.09 | 0.0 | 0.35 | 16.67 | 0.0 | 7.74 | -14.18 | 0.0 | 5.95 | -33.98 | 0.0 | 20.83 | -15.28 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 1.22 | -22.78 | 0.0 | 0.11 | -15.38 | 0.0 | 0.11 | -15.38 | 0.0 | 0.3 | -16.67 | 0.0 | 9.02 | 9.58 | 0.0 | 9.02 | 9.58 | 0.0 | 24.59 | 7.92 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 1.58 | 64.58 | 0.0 | 0.13 | -7.14 | 0.0 | 0.13 | 0.0 | 0.0 | 0.36 | 12.5 | 0.0 | 8.23 | -43.58 | 0.0 | 8.23 | -39.24 | 0.0 | 22.78 | -31.65 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 0.96 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0.13 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 14.58 | 0.0 | 0.0 | 13.54 | 0.0 | 0.0 | 33.33 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 6.49 | 48.17 | 0.53 | 17.78 | 0.48 | 4.35 | 1.52 | 12.59 | 8.17 | -20.51 | 7.40 | -29.58 | 23.42 | -24.01 | 0 | 0 |
| 2022 (9) | 4.38 | -15.12 | 0.45 | 0.0 | 0.46 | 12.2 | 1.35 | -4.26 | 10.27 | 17.81 | 10.50 | 32.18 | 30.82 | 12.8 | 0 | 0 |
| 2021 (8) | 5.16 | -13.71 | 0.45 | -2.17 | 0.41 | -22.64 | 1.41 | 1.44 | 8.72 | 13.37 | 7.95 | -10.35 | 27.33 | 17.56 | 0 | 0 |
| 2020 (7) | 5.98 | 9.72 | 0.46 | -9.8 | 0.53 | 12.77 | 1.39 | 3.73 | 7.69 | -17.8 | 8.86 | 2.77 | 23.24 | -5.46 | 0 | 0 |
| 2019 (6) | 5.45 | -0.55 | 0.51 | 15.91 | 0.47 | 9.3 | 1.34 | 6.35 | 9.36 | 16.55 | 8.62 | 9.9 | 24.59 | 6.93 | 0 | 0 |
| 2018 (5) | 5.48 | 3.79 | 0.44 | 7.32 | 0.43 | -15.69 | 1.26 | -1.56 | 8.03 | 3.4 | 7.85 | -18.76 | 22.99 | -5.16 | 0 | 0 |
| 2017 (4) | 5.28 | 3.53 | 0.41 | 7.89 | 0.51 | 15.91 | 1.28 | -0.78 | 7.77 | 4.22 | 9.66 | 11.96 | 24.24 | -4.16 | 0 | 0 |
| 2016 (3) | 5.1 | 10.63 | 0.38 | -25.49 | 0.44 | -34.33 | 1.29 | -3.73 | 7.45 | -32.65 | 8.63 | -40.64 | 25.29 | -12.98 | 224 | 0.0 |
| 2015 (2) | 4.61 | -13.35 | 0.51 | 2.0 | 0.67 | 17.54 | 1.34 | 0.0 | 11.06 | 17.71 | 14.53 | 35.65 | 29.07 | 15.4 | 224 | 0.0 |
| 2014 (1) | 5.32 | -11.92 | 0.5 | 0.0 | 0.57 | -3.39 | 1.34 | 3.08 | 9.40 | 0 | 10.71 | 0 | 25.19 | 0 | 224 | 0.0 |
