- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.26 | -0.77 | -23.94 | 0.1 | -9.09 | -28.57 | 0.43 | -2.27 | -15.69 | 0.31 | 55.0 | 34.78 | 0.97 | -8.38 | -6.08 | 4.19 | -1.51 | 10.86 | 3.02 | 56.21 | 77.21 | 0 | 0 | 0 |
| 23Q3 (19) | 10.34 | -4.17 | -33.03 | 0.11 | 0.0 | -31.25 | 0.44 | 0.0 | -6.38 | 0.2 | 11.11 | -25.93 | 1.06 | 4.35 | 2.66 | 4.26 | 4.35 | 39.79 | 1.93 | 15.95 | 10.61 | 0 | 0 | 0 |
| 23Q2 (18) | 10.79 | -1.64 | -29.66 | 0.11 | -26.67 | -31.25 | 0.44 | -2.22 | -6.38 | 0.18 | -5.26 | 100.0 | 1.02 | -25.44 | -2.26 | 4.08 | -0.59 | 33.09 | 1.67 | -3.68 | 184.34 | 0 | 0 | 0 |
| 23Q1 (17) | 10.97 | -18.68 | -25.53 | 0.15 | 7.14 | 0.0 | 0.45 | -11.76 | 9.76 | 0.19 | -17.39 | 58.33 | 1.37 | 31.76 | 34.28 | 4.10 | 8.5 | 47.38 | 1.73 | 1.59 | 112.6 | 0 | 0 | 0 |
| 22Q4 (16) | 13.49 | -12.63 | 0.22 | 0.14 | -12.5 | -12.5 | 0.51 | 8.51 | 37.84 | 0.23 | -14.81 | 21.05 | 1.04 | 0.15 | -12.69 | 3.78 | 24.2 | 37.53 | 1.70 | -2.5 | 20.78 | 0 | 0 | 0 |
| 22Q3 (15) | 15.44 | 0.65 | 14.54 | 0.16 | 0.0 | 14.29 | 0.47 | 0.0 | 30.56 | 0.27 | 200.0 | 35.0 | 1.04 | -0.65 | -0.22 | 3.04 | -0.65 | 13.98 | 1.75 | 198.06 | 17.86 | 0 | 0 | 0 |
| 22Q2 (14) | 15.34 | 4.14 | 24.21 | 0.16 | 6.67 | 33.33 | 0.47 | 14.63 | 38.24 | 0.09 | -25.0 | -47.06 | 1.04 | 2.43 | 7.34 | 3.06 | 10.08 | 11.29 | 0.59 | -27.98 | -57.38 | 0 | 0 | 0 |
| 22Q1 (13) | 14.73 | 9.44 | 32.11 | 0.15 | -6.25 | 25.0 | 0.41 | 10.81 | 24.24 | 0.12 | -36.84 | -7.69 | 1.02 | -14.33 | -5.38 | 2.78 | 1.26 | -5.95 | 0.81 | -42.29 | -30.13 | 0 | 0 | 0 |
| 21Q4 (12) | 13.46 | -0.15 | 29.92 | 0.16 | 14.29 | 45.45 | 0.37 | 2.78 | 19.35 | 0.19 | -5.0 | 35.71 | 1.19 | 14.46 | 11.95 | 2.75 | 2.93 | -8.13 | 1.41 | -4.86 | 4.46 | 0 | 0 | 0 |
| 21Q3 (11) | 13.48 | 9.15 | 41.45 | 0.14 | 16.67 | 27.27 | 0.36 | 5.88 | 16.13 | 0.2 | 17.65 | 33.33 | 1.04 | 6.89 | -10.02 | 2.67 | -2.99 | -17.9 | 1.48 | 7.78 | -5.74 | 0 | 0 | 0 |
| 21Q2 (10) | 12.35 | 10.76 | 17.96 | 0.12 | 0.0 | 0.0 | 0.34 | 3.03 | 6.25 | 0.17 | 30.77 | 13.33 | 0.97 | -9.72 | -15.22 | 2.75 | -6.98 | -9.92 | 1.38 | 18.06 | -3.92 | 0 | 0 | 0 |
| 21Q1 (9) | 11.15 | 7.63 | 11.17 | 0.12 | 9.09 | 0.0 | 0.33 | 6.45 | 3.12 | 0.13 | -7.14 | -23.53 | 1.08 | 1.36 | -10.04 | 2.96 | -1.09 | -7.23 | 1.17 | -13.72 | -31.21 | 0 | 0 | 0 |
| 20Q4 (8) | 10.36 | 8.71 | 8.94 | 0.11 | 0.0 | 0.0 | 0.31 | 0.0 | 3.33 | 0.14 | -6.67 | -17.65 | 1.06 | -8.01 | -8.2 | 2.99 | -8.01 | -5.14 | 1.35 | -14.14 | -24.4 | 0 | 0 | 0 |
| 20Q3 (7) | 9.53 | -8.98 | 8.05 | 0.11 | -8.33 | -8.33 | 0.31 | -3.12 | -3.12 | 0.15 | 0.0 | 0.0 | 1.15 | 0.71 | -15.16 | 3.25 | 6.43 | -10.34 | 1.57 | 9.86 | -7.45 | 0 | 0 | 0 |
| 20Q2 (6) | 10.47 | 4.39 | 3.97 | 0.12 | 0.0 | -14.29 | 0.32 | 0.0 | -3.03 | 0.15 | -11.76 | 0.0 | 1.15 | -4.2 | -17.56 | 3.06 | -4.2 | -6.73 | 1.43 | -15.47 | -3.82 | 0 | 0 | 0 |
| 20Q1 (5) | 10.03 | 5.47 | -1.08 | 0.12 | 9.09 | -20.0 | 0.32 | 6.67 | 0.0 | 0.17 | 0.0 | 21.43 | 1.20 | 3.44 | -19.12 | 3.19 | 1.14 | 1.1 | 1.69 | -5.18 | 22.76 | 0 | 0 | 0 |
| 19Q4 (4) | 9.51 | 7.82 | 0.0 | 0.11 | -8.33 | 0.0 | 0.3 | -6.25 | 0.0 | 0.17 | 13.33 | 0.0 | 1.16 | -14.98 | 0.0 | 3.15 | -13.05 | 0.0 | 1.79 | 5.11 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 8.82 | -12.41 | 0.0 | 0.12 | -14.29 | 0.0 | 0.32 | -3.03 | 0.0 | 0.15 | 0.0 | 0.0 | 1.36 | -2.14 | 0.0 | 3.63 | 10.71 | 0.0 | 1.70 | 14.17 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 10.07 | -0.69 | 0.0 | 0.14 | -6.67 | 0.0 | 0.33 | 3.12 | 0.0 | 0.15 | 7.14 | 0.0 | 1.39 | -6.02 | 0.0 | 3.28 | 3.84 | 0.0 | 1.49 | 7.89 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 10.14 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.32 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 1.48 | 0.0 | 0.0 | 3.16 | 0.0 | 0.0 | 1.38 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 42.37 | -28.19 | 0.47 | -22.95 | 1.77 | -4.84 | 0.88 | 25.71 | 1.11 | 7.29 | 4.18 | 32.51 | 2.08 | 75.06 | 0 | 0 |
| 2022 (9) | 59.0 | 16.99 | 0.61 | 12.96 | 1.86 | 33.81 | 0.7 | 1.45 | 1.03 | -3.45 | 3.15 | 14.38 | 1.19 | -13.29 | 0 | 0 |
| 2021 (8) | 50.43 | 24.86 | 0.54 | 17.39 | 1.39 | 11.2 | 0.69 | 13.11 | 1.07 | -5.98 | 2.76 | -10.94 | 1.37 | -9.41 | 0 | 0 |
| 2020 (7) | 40.39 | 4.77 | 0.46 | -13.21 | 1.25 | -0.79 | 0.61 | -1.61 | 1.14 | -17.16 | 3.09 | -5.31 | 1.51 | -6.1 | 0 | 0 |
| 2019 (6) | 38.55 | -14.79 | 0.53 | -11.67 | 1.26 | -5.26 | 0.62 | -20.51 | 1.37 | 3.66 | 3.27 | 11.18 | 1.61 | -6.72 | 0 | 0 |
| 2018 (5) | 45.24 | 35.33 | 0.6 | 9.09 | 1.33 | 20.91 | 0.78 | 1.3 | 1.33 | -19.39 | 2.94 | -10.65 | 1.72 | -25.15 | 0 | 0 |
| 2017 (4) | 33.43 | 19.78 | 0.55 | 0.0 | 1.1 | -5.17 | 0.77 | 42.59 | 1.65 | -16.51 | 3.29 | -20.83 | 2.30 | 19.05 | 0 | 0 |
| 2016 (3) | 27.91 | 43.87 | 0.55 | 129.17 | 1.16 | 38.1 | 0.54 | 5.88 | 1.97 | 59.29 | 4.16 | -4.01 | 1.93 | -26.4 | 154 | 0.0 |
| 2015 (2) | 19.4 | 119.95 | 0.24 | 14.29 | 0.84 | 42.37 | 0.51 | 218.75 | 1.24 | -48.04 | 4.33 | -35.27 | 2.63 | 44.92 | 154 | 0.0 |
| 2014 (1) | 8.82 | 7.17 | 0.21 | -8.7 | 0.59 | 1.72 | 0.16 | 0.0 | 2.38 | 0 | 6.69 | 0 | 1.81 | 0 | 154 | 0.0 |
