玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)172.18-9.473.885.65-3.912.731.34-28.34-2.190003.286.14-1.110.78-20.85-5.840.000010990.00.0
23Q3 (19)190.1917.64-0.685.88-1.51-2.331.8717.6112.650003.09-16.28-1.660.98-0.0313.420.000010990.05.47
23Q2 (18)161.6712.44-11.835.9717.521.881.59-1.85-3.640003.694.5215.550.98-12.719.290.000010990.05.47
23Q1 (17)143.78-13.25-26.35.08-7.64-15.751.6218.258.00003.536.4814.321.1336.3246.550.000010990.05.47
22Q4 (16)165.75-13.44-10.935.5-8.6414.581.37-17.47-21.710003.325.5528.650.83-4.65-12.10.000010995.475.47
22Q3 (15)191.494.432.16.022.73-7.531.660.6114.480003.14-1.63-9.420.87-3.6712.130.000010420.05.25
22Q2 (14)183.36-6.028.725.86-2.821.381.6510.013.790003.203.4-6.740.9017.044.670.000010420.05.25
22Q1 (13)195.14.8419.816.0325.626.911.5-14.2918.110003.0919.83-10.760.77-18.24-1.420.000010420.05.25
21Q4 (12)186.1-0.7818.34.8-26.27-20.01.7520.6910.760002.58-25.69-32.380.9421.64-6.380.000010425.255.25
21Q3 (11)187.5611.2116.066.5112.6322.61.450.025.00003.471.285.630.77-10.087.70.00009900.01.12
21Q2 (10)168.663.5713.685.782.4826.751.4514.172.110003.43-1.0511.50.8610.23-10.180.00009900.01.12
21Q1 (9)162.843.5231.825.64-6.021.551.27-19.6210.430003.46-9.19-7.790.78-22.35-16.220.00009900.013.66
20Q4 (8)157.31-2.6512.246.012.9933.931.5836.2113.670003.8116.0819.331.0039.921.280.00009901.1213.66
20Q3 (7)161.68.9211.05.3116.45-4.51.16-18.31-9.380003.296.91-13.960.72-25.0-18.350.00009790.012.4
20Q2 (6)148.3620.15.664.56-1.72-15.081.4223.4818.330003.07-18.17-19.630.962.8111.990.000097912.412.4
20Q1 (5)123.53-11.872.384.643.57-2.111.15-17.27-2.540003.7617.51-4.380.93-6.13-4.810.00008710.00.0
19Q4 (4)140.16-3.730.04.48-19.420.01.398.590.0000.03.20-16.30.00.9912.80.00.0000.08710.00.0
19Q3 (3)145.593.690.05.563.540.01.286.670.0000.03.82-0.150.00.882.870.00.0000.08710.00.0
19Q2 (2)140.4116.370.05.3713.290.01.21.690.0000.03.82-2.640.00.85-12.610.00.0000.08710.00.0
19Q1 (1)120.660.00.04.740.00.01.180.00.000.00.03.930.00.00.980.00.00.000.00.08710.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)667.82-9.2322.6-3.466.423.88003.386.350.9614.440.00010990.0
2022 (9)735.74.3323.412.996.184.57003.18-1.290.840.230.00010995.47
2021 (8)705.1519.3522.7310.825.9111.3003.22-7.150.84-6.750.00010425.25
2020 (7)590.818.0420.511.795.314.94003.47-5.790.90-2.870.0009901.12
2019 (6)546.823.320.151.875.064.98003.68-1.380.931.630.00097912.4
2018 (5)529.3523.3519.78-2.614.8213.15003.74-21.040.91-8.270.0008710.35
2017 (4)429.168.5320.315.344.2610.08004.73-2.940.991.420.0008682.0
2016 (3)395.42-1.2519.28-0.523.871.57004.880.750.982.860.0008515.98
2015 (2)400.440.3619.382.273.81-6.85004.841.90.95-7.180.0008031.13
2014 (1)399.0116.018.9514.094.09-3.76004.7501.0300.0007940.38

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