- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 31.64 | 4.7 | 18.64 | 0.68 | -1.45 | 1260.0 | 0.62 | 19.23 | 180.52 | 3.72 | 12.39 | 66.07 | 2.15 | -5.87 | 1046.37 | 1.96 | 13.88 | 167.87 | 11.76 | 7.34 | 39.98 | 560 | 0.0 | 0.0 |
| 23Q3 (19) | 30.22 | 1.38 | -13.68 | 0.69 | 6.15 | -21.59 | 0.52 | -8.77 | -21.21 | 3.31 | -6.76 | 6.09 | 2.28 | 4.71 | -9.16 | 1.72 | -10.01 | -8.72 | 10.95 | -8.03 | 22.91 | 560 | 0.0 | 6.26 |
| 23Q2 (18) | 29.81 | 9.72 | -39.89 | 0.65 | -5.8 | -43.97 | 0.57 | -8.06 | -66.47 | 3.55 | -11.47 | -28.86 | 2.18 | -14.14 | -6.78 | 1.91 | -16.21 | -44.22 | 11.91 | -19.31 | 18.35 | 560 | 0.0 | 6.26 |
| 23Q1 (17) | 27.17 | 1.87 | -46.53 | 0.69 | 1280.0 | -42.5 | 0.62 | 180.52 | -62.65 | 4.01 | 79.02 | -19.32 | 2.54 | 1254.6 | 7.53 | 2.28 | 179.04 | -30.15 | 14.76 | 75.72 | 50.89 | 560 | 0.0 | 6.26 |
| 22Q4 (16) | 26.67 | -23.82 | -54.45 | 0.05 | -94.32 | -96.12 | -0.77 | -216.67 | -146.11 | 2.24 | -28.21 | -57.33 | 0.19 | -92.54 | -91.49 | -2.89 | -253.15 | -201.22 | 8.40 | -5.75 | -6.33 | 560 | 6.26 | 6.26 |
| 22Q3 (15) | 35.01 | -29.4 | -48.84 | 0.88 | -24.14 | -42.86 | 0.66 | -61.18 | -62.5 | 3.12 | -37.47 | -42.22 | 2.51 | 7.46 | 11.69 | 1.89 | -45.01 | -26.7 | 8.91 | -11.44 | 12.93 | 527 | 0.0 | 4.36 |
| 22Q2 (14) | 49.59 | -2.4 | -19.69 | 1.16 | -3.33 | 0.87 | 1.7 | 2.41 | 22.3 | 4.99 | 0.4 | 29.27 | 2.34 | -0.96 | 25.6 | 3.43 | 4.93 | 52.29 | 10.06 | 2.87 | 60.97 | 527 | 0.0 | 4.36 |
| 22Q1 (13) | 50.81 | -13.22 | 2.21 | 1.2 | -6.98 | 39.53 | 1.66 | -0.6 | 74.74 | 4.97 | -5.33 | 47.92 | 2.36 | 7.19 | 36.51 | 3.27 | 14.54 | 70.95 | 9.78 | 9.09 | 44.71 | 527 | 0.0 | 4.36 |
| 21Q4 (12) | 58.55 | -14.44 | 33.25 | 1.29 | -16.23 | 74.32 | 1.67 | -5.11 | 145.59 | 5.25 | -2.78 | 110.0 | 2.20 | -2.1 | 30.83 | 2.85 | 10.9 | 84.31 | 8.97 | 13.63 | 57.6 | 527 | 4.36 | 4.36 |
| 21Q3 (11) | 68.43 | 10.82 | 71.12 | 1.54 | 33.91 | 116.9 | 1.76 | 26.62 | 170.77 | 5.4 | 39.9 | 130.77 | 2.25 | 20.84 | 26.76 | 2.57 | 14.26 | 58.24 | 7.89 | 26.24 | 34.86 | 505 | 0.0 | 1.0 |
| 21Q2 (10) | 61.75 | 24.22 | 92.31 | 1.15 | 33.72 | 82.54 | 1.39 | 46.32 | 75.95 | 3.86 | 14.88 | 69.3 | 1.86 | 7.65 | -5.08 | 2.25 | 17.79 | -8.51 | 6.25 | -7.52 | -11.96 | 505 | 0.0 | 1.0 |
| 21Q1 (9) | 49.71 | 13.13 | 35.67 | 0.86 | 16.22 | 36.51 | 0.95 | 39.71 | 21.79 | 3.36 | 34.4 | 47.37 | 1.73 | 2.73 | 0.62 | 1.91 | 23.49 | -10.23 | 6.76 | 18.8 | 8.62 | 505 | 0.0 | 8.14 |
| 20Q4 (8) | 43.94 | 9.88 | 42.76 | 0.74 | 4.23 | 15.62 | 0.68 | 4.62 | 3.03 | 2.5 | 6.84 | 25.0 | 1.68 | -5.14 | -19.0 | 1.55 | -4.79 | -27.83 | 5.69 | -2.77 | -12.44 | 505 | 1.0 | 8.14 |
| 20Q3 (7) | 39.99 | 24.54 | 23.24 | 0.71 | 12.7 | 20.34 | 0.65 | -17.72 | 4.84 | 2.34 | 2.63 | 23.16 | 1.78 | -9.51 | -2.35 | 1.63 | -33.93 | -14.93 | 5.85 | -17.59 | -0.06 | 500 | 0.0 | 7.07 |
| 20Q2 (6) | 32.11 | -12.36 | 5.73 | 0.63 | 0.0 | 8.62 | 0.79 | 1.28 | 31.67 | 2.28 | 0.0 | 25.97 | 1.96 | 14.11 | 2.73 | 2.46 | 15.57 | 24.53 | 7.10 | 14.11 | 19.14 | 500 | 7.07 | 7.07 |
| 20Q1 (5) | 36.64 | 19.04 | 39.63 | 0.63 | -1.56 | 18.87 | 0.78 | 18.18 | 39.29 | 2.28 | 14.0 | 35.71 | 1.72 | -17.31 | -14.87 | 2.13 | -0.72 | -0.25 | 6.22 | -4.23 | -2.81 | 467 | 0.0 | 0.0 |
| 19Q4 (4) | 30.78 | -5.15 | 0.0 | 0.64 | 8.47 | 0.0 | 0.66 | 6.45 | 0.0 | 2.0 | 5.26 | 0.0 | 2.08 | 14.36 | 0.0 | 2.14 | 12.23 | 0.0 | 6.50 | 10.97 | 0.0 | 467 | 0.0 | 0.0 |
| 19Q3 (3) | 32.45 | 6.85 | 0.0 | 0.59 | 1.72 | 0.0 | 0.62 | 3.33 | 0.0 | 1.9 | 4.97 | 0.0 | 1.82 | -4.8 | 0.0 | 1.91 | -3.29 | 0.0 | 5.86 | -1.76 | 0.0 | 467 | 0.0 | 0.0 |
| 19Q2 (2) | 30.37 | 15.74 | 0.0 | 0.58 | 9.43 | 0.0 | 0.6 | 7.14 | 0.0 | 1.81 | 7.74 | 0.0 | 1.91 | -5.45 | 0.0 | 1.98 | -7.43 | 0.0 | 5.96 | -6.91 | 0.0 | 467 | 0.0 | 0.0 |
| 19Q1 (1) | 26.24 | 0.0 | 0.0 | 0.53 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.68 | 0.0 | 0.0 | 2.02 | 0.0 | 0.0 | 2.13 | 0.0 | 0.0 | 6.40 | 0.0 | 0.0 | 467 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 118.84 | -26.68 | 2.71 | -17.63 | 2.33 | -28.31 | 14.59 | -4.77 | 2.28 | 12.34 | 1.96 | -2.22 | 12.28 | 29.89 | 560 | 0.0 |
| 2022 (9) | 162.08 | -32.03 | 3.29 | -31.88 | 3.25 | -43.67 | 15.32 | -14.27 | 2.03 | 0.21 | 2.01 | -17.13 | 9.45 | 26.13 | 560 | 6.26 |
| 2021 (8) | 238.45 | 56.19 | 4.83 | 78.23 | 5.77 | 98.28 | 17.87 | 89.9 | 2.03 | 14.11 | 2.42 | 26.95 | 7.49 | 21.59 | 527 | 4.36 |
| 2020 (7) | 152.67 | 27.41 | 2.71 | 15.81 | 2.91 | 19.75 | 9.41 | 27.16 | 1.78 | -9.1 | 1.91 | -6.01 | 6.16 | -0.19 | 505 | 1.0 |
| 2019 (6) | 119.83 | 3.7 | 2.34 | -1.27 | 2.43 | -3.95 | 7.4 | -10.63 | 1.95 | -4.79 | 2.03 | -7.38 | 6.18 | -13.82 | 500 | 7.07 |
| 2018 (5) | 115.55 | 10.5 | 2.37 | 0.0 | 2.53 | 5.86 | 8.28 | -2.59 | 2.05 | -9.5 | 2.19 | -4.2 | 7.17 | -11.84 | 467 | 1.08 |
| 2017 (4) | 104.57 | 12.43 | 2.37 | 1.72 | 2.39 | 8.64 | 8.5 | 28.98 | 2.27 | -9.53 | 2.29 | -3.37 | 8.13 | 14.72 | 462 | 5.24 |
| 2016 (3) | 93.01 | 0.38 | 2.33 | -1.27 | 2.2 | 7.32 | 6.59 | 0.15 | 2.51 | -1.64 | 2.37 | 6.91 | 7.09 | -0.22 | 439 | 3.29 |
| 2015 (2) | 92.66 | -5.39 | 2.36 | -2.88 | 2.05 | -14.23 | 6.58 | -8.23 | 2.55 | 2.65 | 2.21 | -9.34 | 7.10 | -3.0 | 425 | 6.52 |
| 2014 (1) | 97.94 | 43.97 | 2.43 | 11.98 | 2.39 | 14.35 | 7.17 | 26.9 | 2.48 | 0 | 2.44 | 0 | 7.32 | 0 | 399 | 10.22 |
