- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 89.74 | -0.69 | 6.94 | 5.94 | 11.86 | 2.24 | 5.14 | 14.48 | 121.55 | 4.84 | 7.56 | 2.98 | 6.62 | 12.64 | -4.39 | 5.73 | 15.27 | 107.18 | 5.39 | 8.3 | -3.7 | 8974 | 0.0 | 0.0 |
| 23Q3 (19) | 90.36 | 4.73 | -0.04 | 5.31 | -8.76 | -4.67 | 4.49 | -10.38 | -7.42 | 4.5 | 20.97 | 19.68 | 5.88 | -12.88 | -4.63 | 4.97 | -14.43 | -7.38 | 4.98 | 15.51 | 19.73 | 8974 | 0.0 | -13.2 |
| 23Q2 (18) | 86.28 | 5.8 | 15.26 | 5.82 | 21.0 | 16.4 | 5.01 | 12.84 | 7.28 | 3.72 | 1.09 | 17.72 | 6.75 | 14.36 | 0.99 | 5.81 | 6.65 | -6.92 | 4.31 | -4.45 | 2.14 | 8974 | 0.0 | -13.2 |
| 23Q1 (17) | 81.55 | -2.82 | 7.91 | 4.81 | -17.21 | 0.42 | 4.44 | 91.38 | 16.84 | 3.68 | -21.7 | 12.88 | 5.90 | -14.81 | -6.95 | 5.44 | 96.94 | 8.27 | 4.51 | -19.43 | 4.61 | 8974 | 0.0 | -13.2 |
| 22Q4 (16) | 83.92 | -7.17 | 8.87 | 5.81 | 4.31 | 32.05 | 2.32 | -52.16 | -41.56 | 4.7 | 25.0 | 36.63 | 6.92 | 12.36 | 21.28 | 2.76 | -48.47 | -46.32 | 5.60 | 34.65 | 25.49 | 8974 | -13.2 | -13.2 |
| 22Q3 (15) | 90.4 | 20.76 | 21.11 | 5.57 | 11.4 | 24.89 | 4.85 | 3.85 | 4.98 | 3.76 | 18.99 | 3.87 | 6.16 | -7.75 | 3.12 | 5.37 | -14.0 | -13.32 | 4.16 | -1.47 | -14.24 | 10339 | 0.0 | -1.43 |
| 22Q2 (14) | 74.86 | -0.94 | -2.39 | 5.0 | 4.38 | 3.95 | 4.67 | 22.89 | 4.47 | 3.16 | -3.07 | -23.3 | 6.68 | 5.37 | 6.49 | 6.24 | 24.06 | 7.03 | 4.22 | -2.15 | -21.43 | 10339 | 0.0 | -1.43 |
| 22Q1 (13) | 75.57 | -1.96 | 4.34 | 4.79 | 8.86 | 5.04 | 3.8 | -4.28 | 0.8 | 3.26 | -5.23 | -9.44 | 6.34 | 11.04 | 0.68 | 5.03 | -2.37 | -3.39 | 4.31 | -3.34 | -13.21 | 10339 | 0.0 | -1.43 |
| 21Q4 (12) | 77.08 | 3.27 | -0.58 | 4.4 | -1.35 | -15.71 | 3.97 | -14.07 | 1.79 | 3.44 | -4.97 | -19.25 | 5.71 | -4.47 | -15.22 | 5.15 | -16.79 | 2.39 | 4.46 | -7.98 | -18.78 | 10339 | -1.43 | -1.43 |
| 21Q3 (11) | 74.64 | -2.67 | 5.32 | 4.46 | -7.28 | 0.22 | 4.62 | 3.36 | 7.44 | 3.62 | -12.14 | 24.83 | 5.98 | -4.73 | -4.84 | 6.19 | 6.19 | 2.02 | 4.85 | -9.72 | 18.52 | 10489 | 0.0 | 14.75 |
| 21Q2 (10) | 76.69 | 5.88 | 3.64 | 4.81 | 5.48 | 7.85 | 4.47 | 18.57 | 21.47 | 4.12 | 14.44 | 35.08 | 6.27 | -0.38 | 4.06 | 5.83 | 11.98 | 17.21 | 5.37 | 8.09 | 30.34 | 10489 | 0.0 | 14.75 |
| 21Q1 (9) | 72.43 | -6.58 | 29.36 | 4.56 | -12.64 | -2.77 | 3.77 | -3.33 | 7.71 | 3.6 | -15.49 | 31.87 | 6.30 | -6.49 | -24.84 | 5.21 | 3.47 | -16.73 | 4.97 | -9.54 | 1.94 | 10489 | 0.0 | 30.93 |
| 20Q4 (8) | 77.53 | 9.4 | 10.33 | 5.22 | 17.3 | 1.56 | 3.9 | -9.3 | -6.02 | 4.26 | 46.9 | 7.58 | 6.73 | 7.23 | -7.95 | 5.03 | -17.09 | -14.82 | 5.49 | 34.28 | -2.5 | 10489 | 14.75 | 30.93 |
| 20Q3 (7) | 70.87 | -4.23 | -1.67 | 4.45 | -0.22 | -7.48 | 4.3 | 16.85 | 16.22 | 2.9 | -4.92 | -8.52 | 6.28 | 4.18 | -5.92 | 6.07 | 22.01 | 18.18 | 4.09 | -0.72 | -6.97 | 9141 | 0.0 | 14.11 |
| 20Q2 (6) | 74.0 | 32.17 | 5.2 | 4.46 | -4.9 | -14.56 | 3.68 | 5.14 | 5.44 | 3.05 | 11.72 | -1.29 | 6.03 | -28.05 | -18.79 | 4.97 | -20.45 | 0.23 | 4.12 | -15.47 | -6.18 | 9141 | 14.11 | 14.11 |
| 20Q1 (5) | 55.99 | -20.32 | -1.5 | 4.69 | -8.75 | -7.31 | 3.5 | -15.66 | 28.68 | 2.73 | -31.06 | 2.63 | 8.38 | 14.52 | -5.91 | 6.25 | 5.85 | 30.63 | 4.88 | -13.48 | 4.19 | 8011 | 0.0 | 0.0 |
| 19Q4 (4) | 70.27 | -2.5 | 0.0 | 5.14 | 6.86 | 0.0 | 4.15 | 12.16 | 0.0 | 3.96 | 24.92 | 0.0 | 7.31 | 9.6 | 0.0 | 5.91 | 15.04 | 0.0 | 5.64 | 28.12 | 0.0 | 8011 | 0.0 | 0.0 |
| 19Q3 (3) | 72.07 | 2.46 | 0.0 | 4.81 | -7.85 | 0.0 | 3.7 | 6.02 | 0.0 | 3.17 | 2.59 | 0.0 | 6.67 | -10.07 | 0.0 | 5.13 | 3.47 | 0.0 | 4.40 | 0.13 | 0.0 | 8011 | 0.0 | 0.0 |
| 19Q2 (2) | 70.34 | 23.75 | 0.0 | 5.22 | 3.16 | 0.0 | 3.49 | 28.31 | 0.0 | 3.09 | 16.17 | 0.0 | 7.42 | -16.64 | 0.0 | 4.96 | 3.68 | 0.0 | 4.39 | -6.13 | 0.0 | 8011 | 0.0 | 0.0 |
| 19Q1 (1) | 56.84 | 0.0 | 0.0 | 5.06 | 0.0 | 0.0 | 2.72 | 0.0 | 0.0 | 2.66 | 0.0 | 0.0 | 8.90 | 0.0 | 0.0 | 4.79 | 0.0 | 0.0 | 4.68 | 0.0 | 0.0 | 8011 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 347.93 | 7.13 | 21.88 | 3.35 | 19.07 | 21.93 | 16.74 | 12.5 | 6.29 | -3.53 | 5.48 | 13.81 | 4.81 | 5.01 | 8974 | 0.0 |
| 2022 (9) | 324.76 | 7.95 | 21.17 | 16.13 | 15.64 | -7.07 | 14.88 | 0.68 | 6.52 | 7.57 | 4.82 | -13.92 | 4.58 | -6.74 | 8974 | -13.2 |
| 2021 (8) | 300.84 | 8.07 | 18.23 | -3.19 | 16.83 | 9.36 | 14.78 | 14.22 | 6.06 | -10.41 | 5.59 | 1.19 | 4.91 | 5.69 | 10339 | -1.43 |
| 2020 (7) | 278.38 | 3.28 | 18.83 | -6.87 | 15.39 | 9.38 | 12.94 | 0.47 | 6.76 | -9.83 | 5.53 | 5.9 | 4.65 | -2.73 | 10489 | 14.75 |
| 2019 (6) | 269.53 | 9.15 | 20.22 | 11.53 | 14.07 | 4.69 | 12.88 | 8.24 | 7.50 | 2.18 | 5.22 | -4.09 | 4.78 | -0.84 | 9141 | 14.11 |
| 2018 (5) | 246.94 | 11.25 | 18.13 | 16.37 | 13.44 | 23.64 | 11.9 | 32.81 | 7.34 | 4.6 | 5.44 | 11.14 | 4.82 | 19.38 | 8011 | -3.24 |
| 2017 (4) | 221.97 | 8.77 | 15.58 | -4.36 | 10.87 | 0.74 | 8.96 | 15.91 | 7.02 | -12.07 | 4.90 | -7.38 | 4.04 | 6.56 | 8279 | 5.0 |
| 2016 (3) | 204.07 | 11.3 | 16.29 | 9.92 | 10.79 | 11.7 | 7.73 | 5.31 | 7.98 | -1.24 | 5.29 | 0.36 | 3.79 | -5.38 | 7885 | 5.74 |
| 2015 (2) | 183.35 | 12.54 | 14.82 | 19.32 | 9.66 | 3.43 | 7.34 | 12.58 | 8.08 | 6.03 | 5.27 | -8.1 | 4.00 | 0.03 | 7457 | -4.8 |
| 2014 (1) | 162.92 | 7.06 | 12.42 | 23.95 | 9.34 | 18.38 | 6.52 | 12.61 | 7.62 | 0 | 5.73 | 0 | 4.00 | 0 | 7833 | -12.06 |
