玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)37.21-56.66-19.7220.58-54.28-11.1823.02-49.46-4.6824.10-35.8232.272.4734.9765.771.2831.9666.230.05150.066.6734.73-51.3-12.5115.96-7.26-16.4290.00-10.0-6.010.00450.0135.05.52-58.56-18.82
23Q3 (19)85.8662.9889.2945.0185.0797.545.5574.59130.2837.5576.37124.581.8313.6621.190.9711.4929.330.02-33.33-50.071.3165.8114.92125.04-1.57-12.99100.008.89-12.51.82-70.3112.7313.3221.3168.82
23Q2 (18)52.68-39.66-26.8824.32-49.47-24.6626.09-56.25184.5121.29-56.9251.211.61-30.9123.610.87-24.35112.20.0350.050.043.01-50.4733.57127.04-3.68-15.1491.8413.54-73.426.12-67.97102.4910.98-21.46-21.35
23Q1 (17)87.3088.35104.3548.13107.73173.6259.64146.96626.4349.42171.24921.072.3356.38497.441.1549.35360.00.02-33.33-33.3386.84118.8300.37131.89-4.94-14.1780.88-15.52-63.2419.12349.26115.9313.98105.5961.99
22Q4 (16)46.352.18-42.3123.171.67-41.2724.1522.09-50.9118.228.97-62.851.49-1.32-36.60.772.67-25.240.03-25.050.039.6919.62-44.63138.74-3.45-8.2495.74-16.2219.154.26129.79-78.346.80-13.81-54.36
22Q3 (15)45.36-37.04-29.3522.79-29.4-6.3319.78115.768.3416.7218.75-28.271.51109.7224.790.7582.9331.580.04100.0100.033.183.040.36143.70-4.01-6.39114.29-66.92-44.83-14.2994.1886.677.89-43.48-48.9
22Q2 (14)72.0568.66-11.1532.2883.5117.99.1711.69-69.0214.08190.91-36.00.7284.62-17.240.4164.0-4.650.02-33.33100.032.2048.46-45.32149.70-2.58-4.29345.4557.02273.09-245.45-104.55-3413.6413.9661.76-30.06
22Q1 (13)42.72-46.838.2117.59-55.4111.268.21-83.31-62.94.84-90.13-73.410.39-83.4-75.780.25-75.73-64.290.0350.00.021.69-69.74-37.67153.661.63-10.18220.00173.78209.38-120.00-710.91-515.388.63-42.08-3.03
21Q4 (12)80.3525.1665.4739.4562.1576.1249.20318.7254.3849.05110.4286.712.3594.217.311.0380.78.420.020.0-33.3371.68116.8252.8151.20-1.5-8.3180.36-61.2113.2319.64118.33-32.3414.90-3.551.42
21Q3 (11)64.20-20.83-17.1724.33-11.14-29.911.75-60.3-66.6523.315.95-15.641.2139.08-24.380.5732.56-17.390.02100.00.033.06-43.86-42.14153.51-1.85-9.43207.14123.71111.65-107.14-1546.43-5135.7115.44-22.658.12
21Q2 (10)81.09105.45.7227.3873.18-7.4129.6033.76-25.1622.0020.88-34.950.87-45.96-43.870.43-38.57-34.850.01-66.67-50.058.8969.22-13.35156.41-8.57-9.7992.5930.2126.547.41-74.36-69.6319.96124.270
21Q1 (9)39.48-18.7-44.3115.81-29.42-52.8822.13-30.56300.9118.20-30.72371.641.61-26.48547.220.70-26.323600.00.030.050.034.80-25.8217.57171.073.74-5.4871.110.2-88.1528.89-0.49105.788.90-9.550
20Q4 (8)48.56-37.3515.1822.40-35.4738.6131.87-9.5445.4626.27-4.9256.842.1936.8743.140.9537.6839.710.0350.00.046.91-17.929.3164.90-2.71-0.1670.97-27.49-4.729.031264.5213.719.84-31.090
20Q3 (7)77.511.0617.2134.7117.38-10.6135.23-10.92116.427.63-18.3154.421.603.23107.790.694.5576.920.020.0-33.3357.14-15.9264.38169.49-2.24-2.397.8733.76-58.712.13-91.28101.5514.28036.39
20Q2 (6)76.708.2212.9329.57-11.86352.7439.55616.491748.1333.82604.78492.291.55530.56278.050.663400.0153.850.020.0-33.3367.96129.59233.79173.38-4.2-1.9673.17-87.8114.6324.39104.88-95.760.000-100.0
20Q1 (5)70.8968.15-14.5233.55107.6123.125.52-74.81-89.78-6.70-140.0-114.34-0.36-123.53-116.98-0.02-102.94-102.350.02-33.330.029.60-18.41-64.96180.999.58-1.11600.00705.711100.0-500.00-2058.33-1100.00.000-100.0
19Q4 (4)42.16-36.250.016.16-58.380.021.9134.580.016.7554.240.01.5398.70.00.6874.360.00.030.00.036.284.370.0165.16-4.80.074.47-68.580.025.53118.630.00.00-100.00.0
19Q3 (3)66.13169.810.038.83431.880.016.28660.750.010.8690.190.00.7787.80.00.3950.00.00.030.00.034.7670.730.0173.48-1.910.0237.04147.410.0-137.04-123.830.010.478.50.0
19Q2 (2)24.51-70.440.0-11.70-142.940.02.14-96.040.05.71-87.780.00.41-80.660.00.26-69.410.00.0350.00.020.36-75.90.0176.85-3.370.0-500.00-1100.00.0575.001050.00.09.65-44.120.0
19Q1 (1)82.930.00.027.250.00.054.000.00.046.720.00.02.120.00.00.850.00.00.020.00.084.470.00.0183.020.00.050.000.00.050.000.00.017.270.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)58.4318.3830.5432.2711.116.9133.97110.4729.95121.28.23104.224.28100.00.120.052.0563.27115.96-16.4290.09-36.839.9100.14-9.399.8011.36
2022 (9)49.36-19.0623.09-6.8610.39-24.6816.14-39.8413.54-49.144.03-31.812.14-20.150.1233.3331.88-31.16138.74-8.24142.6154.58-42.6100.165.618.80-35.15
2021 (8)60.98-7.2324.79-15.0713.80-6.7726.83-4.7926.6229.295.9122.612.6818.060.090.046.31-6.37151.20-8.3192.25-11.167.7500.153.9713.573.19
2020 (7)65.7330.9929.1976.9114.8013.1928.1837.420.5919.784.82-0.212.273.650.09-10.049.4625.6164.90-0.16103.8529.08-3.8500.14013.1516.89
2019 (6)50.18-25.6416.50-46.7713.0847.3520.51-11.6317.19-11.854.8319.262.1917.740.1042.8639.381.08165.16-14.4580.45-39.819.5500.00011.25-8.76
2018 (5)67.48-18.7731.00-3.198.87-3.7523.21202.2119.50111.734.05249.141.86111.360.0740.038.9642.71193.0518.47133.64-67.33-33.6400.00012.33-53.01
2017 (4)83.0740.332.02282.19.2233.497.68-16.169.2167.761.16-28.830.88-19.270.05-58.3327.3033.69162.959.92409.09345.62-313.6400.00026.2418.52
2016 (3)59.21-1.388.38-45.736.91-12.699.16-34.855.49-54.361.63-54.61.09-45.230.120.020.42-24.4148.25-1.8191.80-16.228.2000.00022.149.71
2015 (2)60.0418.8215.44-26.37.9168.714.06-31.2812.03-30.823.59-52.71.99-46.790.12-36.8427.01-4.69150.9911.75109.577.44-9.5700.00020.1843.63
2014 (1)50.53020.9504.69-22.2820.46017.3907.5903.7400.1935.7128.34-2.14135.121.3101.99-3.97-2.4900.00014.05-23.89

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