玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)84.35-1.457.7120.86-11.5776.4727.89-14.4134.7622.31-14.81136.840.90-14.29190.320.78-14.29188.890.030.00.042.86-6.2338.1215.043.442.170.00-3.75110.020.00-26.67-80.021.71-6.18-6.02
23Q3 (19)85.591.875.7723.5723.731174.0532.5815.3332.4926.1917.0838.571.0525.090.910.9122.9785.710.030.00.045.710.57-4.7714.54-9.180.8372.739.09027.27-18.18-72.7323.140.04-19.96
23Q2 (18)84.020.361.9519.0523.78187.3328.2529.4170.2822.3728.1271.420.8435.4890.910.7437.0494.740.030.00.045.4517.4131.8216.0117.5511.2666.67-6.6766.6733.3316.67-44.4423.13-4.66-6.05
23Q1 (17)83.726.910.5215.39546.648.1521.8383.75-2.9817.4685.35-3.00.62100.0-4.620.54100.0-5.260.030.00.038.7124.75-7.713.62-7.54-2.2371.43114.2925.028.57-71.43-33.3324.265.021.8
22Q4 (16)78.31-3.23-3.332.3828.65-80.411.88-51.69-45.989.42-50.16-49.710.31-43.64-54.410.27-44.9-54.240.030.00.031.03-35.35-19.8414.732.150.2733.330-41.67100.000.0133.3323.10-20.16.94
22Q3 (15)80.92-1.813.691.85-72.1106.2724.5948.22356.1518.9044.83314.040.5525.0375.00.4928.95388.240.030.050.048.0039.21128.0314.420.21-7.150.00-100.0-100.0100.0066.67150.028.9117.42-2.53
22Q2 (14)82.41-1.068.166.63-53.41122.7216.59-26.27167.6313.05-27.5166.550.44-32.31210.00.38-33.33208.570.030.050.034.48-17.79520.1414.393.319.1240.00-30.0-68.060.0040.0340.024.623.32-25.05
22Q1 (13)83.292.81-2.7914.2317.22131.0122.502.326.5318.00-3.97.140.65-4.4130.00.57-3.3929.550.030.00.041.948.344.8513.93-5.172.857.140.042.8642.860.0-46.4323.8310.32-17.63
21Q4 (12)81.013.81-4.6612.14141.1239.3821.99329.0641.3218.73312.1253.40.68440.065.850.59447.0663.890.0350.00.038.7183.912.2714.69-5.41-1.3457.14-80.95-4.7642.86121.437.1421.60-27.17-12.34
21Q3 (11)78.042.43-8.94-29.52-1.17-474.14-9.6060.86-148.1-8.8354.97-151.25-0.2050.0-137.04-0.1751.43-136.170.020.0-33.3321.05278.6-43.1715.5328.565.86300.00140.0650.0-200.00-700.0-433.3329.66-9.7111.0
21Q2 (10)76.19-11.08-5.32-29.18-573.7-3843.24-24.53-216.15-561.96-19.61-216.73-561.41-0.40-180.0-433.33-0.35-179.55-418.180.02-33.330.05.56-86.1-76.8312.08-10.85-26.43125.00212.50-25.00-131.25-125.032.8513.5521.67
21Q1 (9)85.680.84-2.316.16-29.28-56.1321.1235.73-1.3116.8037.59-1.70.5021.95-9.090.4422.22-10.20.030.00.040.0016.011.8113.55-9.07.2840.00-33.33-40.080.00100.0140.028.9317.4110.34
20Q4 (8)84.97-0.85-5.068.7110.39-73.8415.56-22.04-59.312.21-29.14-60.050.41-24.07-71.130.36-23.4-71.20.030.0-25.034.48-6.91-34.3214.891.58.3760.0050.0-30.7740.00-33.33200.024.64-7.780
20Q3 (7)85.706.5-3.127.891166.22-61.0219.96275.89-27.4217.23305.41-22.180.54350.0-34.940.47327.27-33.80.0350.00.037.0454.33-15.3414.67-10.661.5940.000-40.060.00-40.0170.026.72-1.0413.22
20Q2 (6)80.47-8.25-6.83-0.74-105.27-103.745.31-75.19-78.94.25-75.13-78.890.12-78.18-84.420.11-77.55-83.330.02-33.33-33.3324.00-38.92-39.0716.4230.01-10.57-0.00-100.0-100.0100.00200.0300.027.002.976.97
20Q1 (5)87.71-2.0-0.3514.04-57.84-30.4621.40-44.02-16.817.09-44.08-16.960.55-61.27-27.630.49-60.8-25.760.03-25.00.039.29-25.16-3.2712.63-8.08-12.3566.67-23.08-11.1133.33150.033.3326.220-0.34
19Q4 (4)89.501.180.033.3064.530.038.2339.020.030.5638.030.01.4271.080.01.2576.060.00.0433.330.052.5020.00.013.74-4.850.086.6730.00.013.33-40.00.00.00-100.00.0
19Q3 (3)88.462.420.020.242.380.027.509.30.022.149.990.00.837.790.00.717.580.00.030.00.043.7511.070.014.44-21.350.066.67-23.810.022.22-11.110.023.60-6.50.0
19Q2 (2)86.37-1.870.019.77-2.080.025.16-2.180.020.13-2.190.00.771.320.00.660.00.00.030.00.039.39-3.030.018.3627.410.087.5016.670.025.000.00.025.24-4.070.0
19Q1 (1)88.020.00.020.190.00.025.720.00.020.580.00.00.760.00.00.660.00.00.030.00.040.620.00.014.410.00.075.000.00.025.000.00.026.310.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)84.453.919.86202.7415.79-22.4327.8047.9522.2250.343.3973.852.9673.10.1318.1843.6111.9915.042.170.27110.8129.73-55.410.00023.02-7.85
2022 (9)81.280.646.56020.35-9.8618.79192.6814.78181.521.95242.111.71235.290.1122.2238.9434.1414.730.2733.33066.67-63.640.00024.98-8.83
2021 (8)80.76-4.82-5.89022.5823.066.42-59.525.25-59.40.57-64.810.51-64.340.09-18.1829.03-14.4714.69-1.34-83.330183.33246.30.00027.404.98
2020 (7)84.85-3.757.76-67.6118.3526.6115.86-46.5612.93-45.61.62-56.81.43-56.530.11-21.4333.94-23.2114.898.3747.06-41.5352.94171.320.00026.109.66
2019 (6)88.160.0323.966.5414.492.1729.686.9223.775.883.753.023.293.790.140.044.205.6413.74-7.4780.49-1.9119.518.710.00023.80-2.18
2018 (5)88.131.7122.49-0.1314.18-3.9327.760.3322.45-1.923.64-7.613.17-7.850.14-6.6741.84-2.5814.850.082.05-1.0617.95-8.010.00024.335.42
2017 (4)86.651.2422.5212.114.7710.7427.679.7122.899.843.948.843.448.860.150.042.9511.0714.855.7782.935.0419.51-7.320.00023.08-1.45
2016 (3)85.59-1.4720.09-20.9713.3315.5625.22-18.2220.84-18.663.62-21.813.16-21.390.15-6.2538.67-8.614.04-8.5978.95-5.2621.0526.320.00023.42-5.56
2015 (2)86.870.4625.427.3511.54-3.8530.847.0825.627.654.6310.774.0211.360.166.6742.314.0315.362.283.33-0.4616.67-10.420.00024.803.51
2014 (1)86.47023.68012.00-4.6328.80023.8004.1803.6100.150.040.67-2.5215.03-8.383.722.3318.602.330.00023.96-1.52

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