- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 7.2 | 34.83 | 5.26 | 0.41 | 36.67 | 24.24 | 0.97 | 21.25 | 29.33 | 0 | 0 | 0 | 5.69 | 1.36 | 18.03 | 13.47 | -10.07 | 22.87 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 23Q3 (19) | 5.34 | 10.56 | 4.91 | 0.3 | 15.38 | 11.11 | 0.8 | 6.67 | 3.9 | 0 | 0 | 0 | 5.62 | 4.36 | 5.91 | 14.98 | -3.52 | -0.97 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 23Q2 (18) | 4.83 | -22.47 | 43.32 | 0.26 | -29.73 | 44.44 | 0.75 | 1.35 | 25.0 | 0 | 0 | 0 | 5.38 | -9.36 | 0.78 | 15.53 | 30.73 | -12.78 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 23Q1 (17) | 6.23 | -8.92 | 14.31 | 0.37 | 12.12 | 32.14 | 0.74 | -1.33 | 13.85 | 0 | 0 | 0 | 5.94 | 23.1 | 15.6 | 11.88 | 8.33 | -0.41 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 22Q4 (16) | 6.84 | 34.38 | 36.53 | 0.33 | 22.22 | 37.5 | 0.75 | -2.6 | 13.64 | 0 | 0 | 0 | 4.82 | -9.05 | 0.71 | 10.96 | -27.52 | -16.77 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 22Q3 (15) | 5.09 | 51.04 | 132.42 | 0.27 | 50.0 | 125.0 | 0.77 | 28.33 | 30.51 | 0 | 0 | 0 | 5.30 | -0.69 | -3.19 | 15.13 | -15.03 | -43.85 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 22Q2 (14) | 3.37 | -38.17 | 51.12 | 0.18 | -35.71 | 50.0 | 0.6 | -7.69 | 36.36 | 0 | 0 | 0 | 5.34 | 3.96 | -0.74 | 17.80 | 49.28 | -9.77 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 22Q1 (13) | 5.45 | 8.78 | 7.28 | 0.28 | 16.67 | 12.0 | 0.65 | -1.52 | -8.45 | 0 | 0 | 0 | 5.14 | 7.25 | 4.4 | 11.93 | -9.47 | -14.67 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 21Q4 (12) | 5.01 | 128.77 | -20.6 | 0.24 | 100.0 | 0 | 0.66 | 11.86 | 0 | 0 | 0 | 0 | 4.79 | -12.57 | 0 | 13.17 | -51.1 | 0 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 21Q3 (11) | 2.19 | -1.79 | -52.39 | 0.12 | 0.0 | 0 | 0.59 | 34.09 | 0 | 0 | 0 | 0 | 5.48 | 1.83 | 0 | 26.94 | 36.54 | 0 | 0.00 | 0 | 0 | 637 | 0.0 | 0.0 |
| 21Q2 (10) | 2.23 | -56.1 | -8.23 | 0.12 | -52.0 | 0 | 0.44 | -38.03 | 0 | 0 | 0 | 0 | 5.38 | 9.35 | 0 | 19.73 | 41.17 | 0 | 0.00 | 0 | 0 | 637 | 0.0 | -27.28 |
| 21Q1 (9) | 5.08 | -19.49 | 1.8 | 0.25 | 0 | 0 | 0.71 | 0 | 0 | 0 | 0 | 0 | 4.92 | 0 | 0 | 13.98 | 0 | 0 | 0.00 | 0 | 0 | 637 | 0.0 | -27.28 |
| 20Q4 (8) | 6.31 | 37.17 | -5.68 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 637 | 0.0 | -27.28 |
| 20Q3 (7) | 4.6 | 89.3 | -10.16 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 637 | -27.28 | 0.0 |
| 20Q2 (6) | 2.43 | -51.3 | -55.33 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 876 | 0.0 | 37.52 |
| 20Q1 (5) | 4.99 | -25.41 | -23.7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 0.00 | 0 | 0 | 876 | 0.0 | 37.52 |
| 19Q4 (4) | 6.69 | 30.66 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 876 | 37.52 | 0.0 |
| 19Q3 (3) | 5.12 | -5.88 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 637 | 0.0 | 0.0 |
| 19Q2 (2) | 5.44 | -16.82 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 0.00 | 0 | 0.0 | 637 | 0.0 | 0.0 |
| 19Q1 (1) | 6.54 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 637 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 23.6 | 13.79 | 1.34 | 26.42 | 3.27 | 17.63 | 0 | 0 | 5.68 | 11.1 | 13.86 | 3.37 | 0.00 | 0 | 637 | 0.0 |
| 2022 (9) | 20.74 | 42.94 | 1.06 | 45.21 | 2.78 | 15.83 | 0 | 0 | 5.11 | 1.59 | 13.40 | -18.96 | 0.00 | 0 | 637 | 0.0 |
| 2021 (8) | 14.51 | -20.88 | 0.73 | -18.89 | 2.4 | -9.43 | 0 | 0 | 5.03 | 2.52 | 16.54 | 14.47 | 0.00 | 0 | 637 | 0.0 |
| 2020 (7) | 18.34 | -22.97 | 0.9 | 0 | 2.65 | 0 | 0 | 0 | 4.91 | 0 | 14.45 | 0 | 0.00 | 0 | 637 | 0.0 |
| 2019 (6) | 23.81 | 39.4 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 637 | 0.0 |
| 2018 (5) | 17.08 | 11.78 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 637 | 15.82 |
| 2017 (4) | 15.28 | 14.71 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 550 | -0.18 |
| 2016 (3) | 13.32 | 9.45 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 551 | 9.54 |
| 2015 (2) | 12.17 | 51.75 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 503 | 47.94 |
| 2014 (1) | 8.02 | 27.71 | 0 | 0 | 0 | 0 | 0 | 0 | 0.00 | 0 | 0.00 | 0 | 0.00 | 0 | 340 | 17.65 |
