- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 15.89 | 5.93 | 740.74 | 0.91 | 19.74 | 133.33 | 0.19 | 11.76 | 58.33 | 0 | 0 | 0 | 5.73 | 13.03 | -72.25 | 1.20 | 5.5 | -81.17 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 23Q3 (19) | 15.0 | 21.36 | 3160.87 | 0.76 | 20.63 | 181.48 | 0.17 | 21.43 | 70.0 | 0 | 0 | 0 | 5.07 | -0.6 | -91.37 | 1.13 | 0.06 | -94.79 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 23Q2 (18) | 12.36 | 88.7 | 4162.07 | 0.63 | 18.87 | 142.31 | 0.14 | -6.67 | 40.0 | 0 | 0 | 0 | 5.10 | -37.01 | -94.31 | 1.13 | -50.54 | -96.72 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 23Q1 (17) | 6.55 | 246.56 | 2239.29 | 0.53 | 35.9 | 130.43 | 0.15 | 25.0 | 50.0 | 0 | 0 | 0 | 8.09 | -60.79 | -90.15 | 2.29 | -63.93 | -93.59 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 22Q4 (16) | 1.89 | 310.87 | 575.0 | 0.39 | 44.44 | 39.29 | 0.12 | 20.0 | 20.0 | 0 | 0 | 0 | 20.63 | -64.84 | -79.37 | 6.35 | -70.79 | -82.22 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 22Q3 (15) | 0.46 | 58.62 | 475.0 | 0.27 | 3.85 | 0.0 | 0.1 | 0.0 | -9.09 | 0 | 0 | 0 | 58.70 | -34.53 | -82.61 | 21.74 | -36.96 | -84.19 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 22Q2 (14) | 0.29 | 3.57 | -14.71 | 0.26 | 13.04 | -18.75 | 0.1 | 0.0 | -16.67 | 0 | 0 | 0 | 89.66 | 9.15 | -4.74 | 34.48 | -3.45 | -2.3 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 22Q1 (13) | 0.28 | 0.0 | -28.21 | 0.23 | -17.86 | -30.3 | 0.1 | 0.0 | -28.57 | 0 | 0 | 0 | 82.14 | -17.86 | -2.92 | 35.71 | 0.0 | -0.51 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 21Q4 (12) | 0.28 | 250.0 | -60.0 | 0.28 | 3.7 | -46.15 | 0.1 | -9.09 | -28.57 | 0 | 0 | 0 | 100.00 | -70.37 | 34.62 | 35.71 | -74.03 | 78.57 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 21Q3 (11) | 0.08 | -76.47 | -89.74 | 0.27 | -15.62 | -57.81 | 0.11 | -8.33 | -42.11 | 0 | 0 | 0 | 337.50 | 258.59 | 311.33 | 137.50 | 289.58 | 464.47 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 21Q2 (10) | 0.34 | -12.82 | 61.9 | 0.32 | -3.03 | -52.94 | 0.12 | -14.29 | -45.45 | 0 | 0 | 0 | 94.12 | 11.23 | -70.93 | 35.29 | -1.68 | -66.31 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 21Q1 (9) | 0.39 | -44.29 | -95.58 | 0.33 | -36.54 | -64.52 | 0.14 | 0.0 | -46.15 | 0 | 0 | 0 | 84.62 | 13.91 | 703.39 | 35.90 | 79.49 | 1119.13 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 20Q4 (8) | 0.7 | -10.26 | -94.75 | 0.52 | -18.75 | -57.72 | 0.14 | -26.32 | -50.0 | 0 | 0 | 0 | 74.29 | -9.46 | 705.67 | 20.00 | -17.89 | 852.86 | 0.00 | 0 | 0 | 683 | 0.0 | 0.0 |
| 20Q3 (7) | 0.78 | 271.43 | -95.26 | 0.64 | -5.88 | -47.97 | 0.19 | -13.64 | -29.63 | 0 | 0 | 0 | 82.05 | -74.66 | 997.35 | 24.36 | -76.75 | 1384.09 | 0.00 | 0 | 0 | 683 | 0.0 | -7.58 |
| 20Q2 (6) | 0.21 | -97.62 | -98.81 | 0.68 | -26.88 | -46.03 | 0.22 | -15.38 | -18.52 | 0 | 0 | 0 | 323.81 | 2974.45 | 4428.19 | 104.76 | 3457.88 | 6736.68 | 0.00 | 0 | 0 | 683 | 0.0 | -7.58 |
| 20Q1 (5) | 8.83 | -33.81 | -43.51 | 0.93 | -24.39 | -20.51 | 0.26 | -7.14 | 0.0 | 0 | 0 | 0 | 10.53 | 14.23 | 40.7 | 2.94 | 40.28 | 77.01 | 0.00 | 0 | 0 | 683 | 0.0 | -7.58 |
| 19Q4 (4) | 13.34 | -18.91 | 0.0 | 1.23 | 0.0 | 0.0 | 0.28 | 3.7 | 0.0 | 0 | 0 | 0.0 | 9.22 | 23.31 | 0.0 | 2.10 | 27.88 | 0.0 | 0.00 | 0 | 0.0 | 683 | -7.58 | 0.0 |
| 19Q3 (3) | 16.45 | -6.64 | 0.0 | 1.23 | -2.38 | 0.0 | 0.27 | 0.0 | 0.0 | 0 | 0 | 0.0 | 7.48 | 4.56 | 0.0 | 1.64 | 7.11 | 0.0 | 0.00 | 0 | 0.0 | 739 | 0.0 | 0.0 |
| 19Q2 (2) | 17.62 | 12.73 | 0.0 | 1.26 | 7.69 | 0.0 | 0.27 | 3.85 | 0.0 | 0 | 0 | 0.0 | 7.15 | -4.47 | 0.0 | 1.53 | -7.88 | 0.0 | 0.00 | 0 | 0.0 | 739 | 0.0 | 0.0 |
| 19Q1 (1) | 15.63 | 0.0 | 0.0 | 1.17 | 0.0 | 0.0 | 0.26 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 7.49 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 739 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 49.8 | 1611.34 | 2.81 | 144.35 | 0.64 | 56.1 | 0 | 0 | 5.64 | -85.72 | 1.29 | -90.88 | 0.00 | 0 | 739 | 0.0 |
| 2022 (9) | 2.91 | 164.55 | 1.15 | -4.96 | 0.41 | -12.77 | 0 | 0 | 39.52 | -64.07 | 14.09 | -67.02 | 0.00 | 0 | 739 | 8.2 |
| 2021 (8) | 1.1 | -89.54 | 1.21 | -56.32 | 0.47 | -41.98 | 0 | 0 | 110.00 | 317.76 | 42.73 | 454.93 | 0.00 | 0 | 683 | 0.0 |
| 2020 (7) | 10.52 | -83.31 | 2.77 | -43.47 | 0.81 | -25.69 | 0 | 0 | 26.33 | 238.75 | 7.70 | 345.31 | 0.00 | 0 | 683 | 0.0 |
| 2019 (6) | 63.04 | -2.32 | 4.9 | -5.41 | 1.09 | -6.03 | 0 | 0 | 7.77 | -3.15 | 1.73 | -3.8 | 0.00 | 0 | 683 | -7.58 |
| 2018 (5) | 64.54 | 1.03 | 5.18 | 0.39 | 1.16 | -4.92 | 0 | 0 | 8.03 | -0.64 | 1.80 | -5.89 | 0.00 | 0 | 739 | 0.0 |
| 2017 (4) | 63.88 | 8.53 | 5.16 | 7.5 | 1.22 | -3.94 | 0 | 0 | 8.08 | -0.95 | 1.91 | -11.49 | 0.00 | 0 | 739 | 0.0 |
| 2016 (3) | 58.86 | -1.65 | 4.8 | -6.25 | 1.27 | 5.83 | 0 | 0 | 8.15 | -4.67 | 2.16 | 7.61 | 0.00 | 0 | 739 | 0.0 |
| 2015 (2) | 59.85 | 23.05 | 5.12 | 15.32 | 1.2 | 73.91 | 0 | 0 | 8.55 | -6.28 | 2.01 | 41.34 | 0.00 | 0 | 739 | 42.94 |
| 2014 (1) | 48.64 | 13.88 | 4.44 | 32.54 | 0.69 | 18.97 | 0 | 0 | 9.13 | 0 | 1.42 | 0 | 0.00 | 0 | 517 | 0.0 |
