- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 13.82 | 20.49 | 16.13 | 0.84 | 16.67 | 31.25 | 3.06 | 8.51 | 8.9 | 0 | 0 | 0 | 6.08 | -3.17 | 13.02 | 22.14 | -9.94 | -6.23 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 11.47 | 3.61 | 28.01 | 0.72 | 9.09 | 53.19 | 2.82 | 2.92 | 15.1 | 0 | 0 | 0 | 6.28 | 5.29 | 19.67 | 24.59 | -0.67 | -10.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 11.07 | -7.36 | 110.86 | 0.66 | 6.45 | 57.14 | 2.74 | 5.79 | 12.76 | 0 | 0 | 0 | 5.96 | 14.91 | -25.47 | 24.75 | 14.2 | -46.52 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 11.95 | 0.42 | 47.35 | 0.62 | -3.12 | 34.78 | 2.59 | -7.83 | 6.58 | 0 | 0 | 0 | 5.19 | -3.53 | -8.53 | 21.67 | -8.21 | -27.67 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 11.9 | 32.81 | 52.96 | 0.64 | 36.17 | 68.42 | 2.81 | 14.69 | 21.65 | 0 | 0 | 0 | 5.38 | 2.53 | 10.11 | 23.61 | -13.64 | -20.47 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 8.96 | 70.67 | 180.0 | 0.47 | 11.9 | 95.83 | 2.45 | 0.82 | 16.11 | 0 | 0 | 0 | 5.25 | -34.43 | -30.06 | 27.34 | -40.92 | -58.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 5.25 | -35.27 | 26.81 | 0.42 | -8.7 | 35.48 | 2.43 | 0.0 | 17.96 | 0 | 0 | 0 | 8.00 | 41.04 | 6.84 | 46.29 | 54.48 | -6.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 8.11 | 4.24 | -1.34 | 0.46 | 21.05 | 12.2 | 2.43 | 5.19 | 5.65 | 0 | 0 | 0 | 5.67 | 16.13 | 13.72 | 29.96 | 0.91 | 7.09 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 7.78 | 143.12 | -10.37 | 0.38 | 58.33 | -15.56 | 2.31 | 9.48 | -15.38 | 0 | 0 | 0 | 4.88 | -34.88 | -5.79 | 29.69 | -54.97 | -5.6 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 3.2 | -22.71 | -57.45 | 0.24 | -22.58 | -44.19 | 2.11 | 2.43 | -10.21 | 0 | 0 | 0 | 7.50 | 0.16 | 31.16 | 65.94 | 32.52 | 111.0 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 4.14 | -49.64 | -9.8 | 0.31 | -24.39 | -8.82 | 2.06 | -10.43 | 2.49 | 0 | 0 | 0 | 7.49 | 50.12 | 1.09 | 49.76 | 77.83 | 13.63 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 8.22 | -5.3 | 12.91 | 0.41 | -8.89 | -2.38 | 2.3 | -15.75 | -12.88 | 0 | 0 | 0 | 4.99 | -3.79 | -13.54 | 27.98 | -11.04 | -22.84 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 8.68 | 15.43 | -29.77 | 0.45 | 4.65 | -45.12 | 2.73 | 16.17 | -5.54 | 0 | 0 | 0 | 5.18 | -9.33 | -21.86 | 31.45 | 0.65 | 34.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 7.52 | 63.83 | -25.77 | 0.43 | 26.47 | -31.75 | 2.35 | 16.92 | -19.52 | 0 | 0 | 0 | 5.72 | -22.81 | -8.06 | 31.25 | -28.64 | 8.41 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 4.59 | -36.95 | -57.02 | 0.34 | -19.05 | -50.0 | 2.01 | -23.86 | -32.78 | 0 | 0 | 0 | 7.41 | 28.4 | 16.34 | 43.79 | 20.76 | 56.42 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 7.28 | -41.1 | -37.3 | 0.42 | -48.78 | -35.38 | 2.64 | -8.65 | -12.0 | 0 | 0 | 0 | 5.77 | -13.04 | 3.05 | 36.26 | 55.09 | 40.34 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 12.36 | 22.01 | 0.0 | 0.82 | 30.16 | 0.0 | 2.89 | -1.03 | 0.0 | 0 | 0 | 0.0 | 6.63 | 6.68 | 0.0 | 23.38 | -18.88 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 10.13 | -5.15 | 0.0 | 0.63 | -7.35 | 0.0 | 2.92 | -2.34 | 0.0 | 0 | 0 | 0.0 | 6.22 | -2.32 | 0.0 | 28.83 | 2.96 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 10.68 | -8.01 | 0.0 | 0.68 | 4.62 | 0.0 | 2.99 | -0.33 | 0.0 | 0 | 0 | 0.0 | 6.37 | 13.73 | 0.0 | 28.00 | 8.35 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 11.61 | 0.0 | 0.0 | 0.65 | 0.0 | 0.0 | 3.0 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 5.60 | 0.0 | 0.0 | 25.84 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 48.31 | 41.17 | 2.83 | 42.93 | 11.21 | 10.77 | 0 | 0 | 5.86 | 1.24 | 23.20 | -21.54 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 34.22 | 46.62 | 1.98 | 47.76 | 10.12 | 15.26 | 0 | 0 | 5.79 | 0.78 | 29.57 | -21.38 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 23.34 | -16.85 | 1.34 | -18.29 | 8.78 | -9.67 | 0 | 0 | 5.74 | -1.73 | 37.62 | 8.64 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 28.07 | -37.32 | 1.64 | -40.58 | 9.72 | -17.7 | 0 | 0 | 5.84 | -5.21 | 34.63 | 31.3 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 44.78 | 2.75 | 2.76 | -8.0 | 11.81 | -3.43 | 0 | 0 | 6.16 | -10.47 | 26.37 | -6.02 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 43.58 | 3.98 | 3.0 | 7.53 | 12.23 | 3.21 | 0 | 0 | 6.88 | 3.41 | 28.06 | -0.75 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 41.91 | -0.62 | 2.79 | 4.49 | 11.85 | 6.56 | 0 | 0 | 6.66 | 5.14 | 28.27 | 7.23 | 0.00 | 0 | 1381 | 0.0 |
| 2016 (3) | 42.17 | -5.19 | 2.67 | -0.37 | 11.12 | -8.18 | 0 | 0 | 6.33 | 5.08 | 26.37 | -3.15 | 0.00 | 0 | 1381 | 0.0 |
| 2015 (2) | 44.48 | -0.16 | 2.68 | 4.28 | 12.11 | -2.1 | 0 | 0 | 6.03 | 4.44 | 27.23 | -1.95 | 0.00 | 0 | 1381 | 0.0 |
| 2014 (1) | 44.55 | 2.3 | 2.57 | -1.91 | 12.37 | 6.09 | 0 | 0 | 5.77 | 0 | 27.77 | 0 | 0.00 | 0 | 1381 | 0.0 |
