玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)1.02-9.73-36.6500-100.00000000.000-100.00.00000.0000000
23Q3 (19)1.13-14.39-36.5200-100.00000000.000-100.00.00000.0000000
23Q2 (18)1.32-27.4769.2300-100.00000000.000-100.00.00000.0000000
23Q1 (17)1.8213.044.00-100.0-100.00000000.00-100.0-100.00.00000.0000000
22Q4 (16)1.61-9.55-6.940.821.2310.8100000050.9311.9219.070.00000.0000000
22Q3 (15)1.78128.21196.670.8124.6232.7900000045.51-45.39-55.240.00000.0000000
22Q2 (14)0.78-55.434.00.65-13.33-2.9900000083.3394.44-6.720.00000.0000000
22Q1 (13)1.751.16-5.410.751.35-9.6400000042.860.19-4.480.00000.0000000
21Q4 (12)1.73188.33-11.730.7421.31-11.900000042.77-57.93-0.190.00000.0000000
21Q3 (11)0.6-20.0-70.590.61-8.96-25.61000000101.6713.81152.930.00000.0000000
21Q2 (10)0.75-59.46-9.640.67-19.28-4.2900000089.3399.125.920.00000.0000000
21Q1 (9)1.85-5.6122.520.83-1.191.2200000044.864.68-17.380.00000.0000000
20Q4 (8)1.96-3.927.10.842.44-1.1800000042.866.62-7.730.00000.0000000
20Q3 (7)2.04145.7833.330.8217.14-2.3800000040.20-52.34-26.790.00000.0000000
20Q2 (6)0.83-45.03-44.670.7-14.63-14.6300000084.3455.354.280.00000.0000000
20Q1 (5)1.51-17.49-25.980.82-3.53-6.8200000054.3016.9125.890.00000.0000000
19Q4 (4)1.8319.610.00.851.190.0000.0000.046.45-15.40.00.0000.00.0000.0000.0
19Q3 (3)1.532.00.00.842.440.0000.0000.054.900.430.00.0000.00.0000.0000.0
19Q2 (2)1.5-26.470.00.82-6.820.0000.0000.054.6726.730.00.0000.00.0000.0000.0
19Q1 (1)2.040.00.00.880.00.000.00.000.00.043.140.00.00.000.00.00.000.00.000.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)5.29-10.640000000.0000.0000.00000
2022 (9)5.9220.083.025.96000051.01-11.760.0000.00000
2021 (8)4.93-22.242.85-10.09000057.8115.620.0000.00000
2020 (7)6.34-8.123.17-6.21000050.002.070.0000.00000
2019 (6)6.912.013.381.81000048.99-9.110.0000.00000
2018 (5)6.16-5.233.32-1.78000053.903.650.0000.00000
2017 (4)6.5-7.013.3810.82000052.0019.170.0000.0001360.0
2016 (3)6.99-15.683.05-4.98000043.6312.690.0000.0001360.0
2015 (2)8.29-1.543.21-4.18000038.72-2.680.0000.0001360.0
2014 (1)8.4243.693.3546.93000039.7900.0000.0001360.0

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