- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.44 | -38.98 | -25.0 | 0.08 | -11.11 | 0.0 | 0.58 | -10.77 | 1.75 | 0 | 0 | 0 | 5.56 | 45.68 | 33.33 | 40.28 | 46.24 | 35.67 | 0.00 | 0 | 0 | 450 | 0.0 | 0.0 |
| 23Q3 (19) | 2.36 | 19.8 | -24.12 | 0.09 | 12.5 | 0.0 | 0.65 | 12.07 | 4.84 | 0 | 0 | 0 | 3.81 | -6.09 | 31.78 | 27.54 | -6.45 | 38.16 | 0.00 | 0 | 0 | 450 | 0.0 | -11.76 |
| 23Q2 (18) | 1.97 | 5.35 | 25.48 | 0.08 | 0.0 | 14.29 | 0.58 | 5.45 | 13.73 | 0 | 0 | 0 | 4.06 | -5.08 | -8.92 | 29.44 | 0.1 | -9.37 | 0.00 | 0 | 0 | 450 | 0.0 | -11.76 |
| 23Q1 (17) | 1.87 | -2.6 | 6.25 | 0.08 | 0.0 | 0.0 | 0.55 | -3.51 | 7.84 | 0 | 0 | 0 | 4.28 | 2.67 | -5.88 | 29.41 | -0.93 | 1.5 | 0.00 | 0 | 0 | 450 | 0.0 | -11.76 |
| 22Q4 (16) | 1.92 | -38.26 | -3.52 | 0.08 | -11.11 | 0.0 | 0.57 | -8.06 | 7.55 | 0 | 0 | 0 | 4.17 | 43.98 | 3.65 | 29.69 | 48.92 | 11.47 | 0.00 | 0 | 0 | 450 | -11.76 | -11.76 |
| 22Q3 (15) | 3.11 | 98.09 | 168.1 | 0.09 | 28.57 | 50.0 | 0.62 | 21.57 | 37.78 | 0 | 0 | 0 | 2.89 | -35.09 | -44.05 | 19.94 | -38.63 | -48.61 | 0.00 | 0 | 0 | 510 | 0.0 | -6.93 |
| 22Q2 (14) | 1.57 | -10.8 | 55.45 | 0.07 | -12.5 | 0.0 | 0.51 | 0.0 | 13.33 | 0 | 0 | 0 | 4.46 | -1.91 | -35.67 | 32.48 | 12.1 | -27.09 | 0.00 | 0 | 0 | 510 | 0.0 | -6.93 |
| 22Q1 (13) | 1.76 | -11.56 | 2.33 | 0.08 | 0.0 | 14.29 | 0.51 | -3.77 | 2.0 | 0 | 0 | 0 | 4.55 | 13.07 | 11.69 | 28.98 | 8.8 | -0.32 | 0.00 | 0 | 0 | 510 | 0.0 | -6.93 |
| 21Q4 (12) | 1.99 | 71.55 | 11.17 | 0.08 | 33.33 | 14.29 | 0.53 | 17.78 | -3.64 | 0 | 0 | 0 | 4.02 | -22.28 | 2.8 | 26.63 | -31.35 | -13.32 | 0.00 | 0 | 0 | 510 | -6.93 | -6.93 |
| 21Q3 (11) | 1.16 | 14.85 | -58.27 | 0.06 | -14.29 | -33.33 | 0.45 | 0.0 | -25.0 | 0 | 0 | 0 | 5.17 | -25.37 | 59.77 | 38.79 | -12.93 | 79.74 | 0.00 | 0 | 0 | 548 | 0.0 | 26.27 |
| 21Q2 (10) | 1.01 | -41.28 | -24.63 | 0.07 | 0.0 | 0.0 | 0.45 | -10.0 | -8.16 | 0 | 0 | 0 | 6.93 | 70.3 | 32.67 | 44.55 | 53.27 | 21.84 | 0.00 | 0 | 0 | 548 | 0.0 | 26.27 |
| 21Q1 (9) | 1.72 | -3.91 | 17.81 | 0.07 | 0.0 | 0.0 | 0.5 | -9.09 | 4.17 | 0 | 0 | 0 | 4.07 | 4.07 | -15.12 | 29.07 | -5.39 | -11.58 | 0.00 | 0 | 0 | 548 | 0.0 | 3.4 |
| 20Q4 (8) | 1.79 | -35.61 | 8.48 | 0.07 | -22.22 | -12.5 | 0.55 | -8.33 | -3.51 | 0 | 0 | 0 | 3.91 | 20.79 | -19.34 | 30.73 | 42.36 | -11.06 | 0.00 | 0 | 0 | 548 | 26.27 | 26.27 |
| 20Q3 (7) | 2.78 | 107.46 | 20.35 | 0.09 | 28.57 | -10.0 | 0.6 | 22.45 | -1.64 | 0 | 0 | 0 | 3.24 | -38.03 | -25.22 | 21.58 | -40.98 | -18.27 | 0.00 | 0 | 0 | 434 | 0.0 | 0.0 |
| 20Q2 (6) | 1.34 | -8.22 | -28.72 | 0.07 | 0.0 | -30.0 | 0.49 | 2.08 | -18.33 | 0 | 0 | 0 | 5.22 | 8.96 | -1.79 | 36.57 | 11.23 | 14.58 | 0.00 | 0 | 0 | 434 | -18.11 | 0.0 |
| 20Q1 (5) | 1.46 | -11.52 | -13.61 | 0.07 | -12.5 | -12.5 | 0.48 | -15.79 | -12.73 | 0 | 0 | 0 | 4.79 | -1.11 | 1.28 | 32.88 | -4.83 | 1.02 | 0.00 | 0 | 0 | 530 | 22.12 | 22.12 |
| 19Q4 (4) | 1.65 | -28.57 | 0.0 | 0.08 | -20.0 | 0.0 | 0.57 | -6.56 | 0.0 | 0 | 0 | 0.0 | 4.85 | 12.0 | 0.0 | 34.55 | 30.82 | 0.0 | 0.00 | 0 | 0.0 | 434 | 0.0 | 0.0 |
| 19Q3 (3) | 2.31 | 22.87 | 0.0 | 0.1 | 0.0 | 0.0 | 0.61 | 1.67 | 0.0 | 0 | 0 | 0.0 | 4.33 | -18.61 | 0.0 | 26.41 | -17.26 | 0.0 | 0.00 | 0 | 0.0 | 434 | 0.0 | 0.0 |
| 19Q2 (2) | 1.88 | 11.24 | 0.0 | 0.1 | 25.0 | 0.0 | 0.6 | 9.09 | 0.0 | 0 | 0 | 0.0 | 5.32 | 12.37 | 0.0 | 31.91 | -1.93 | 0.0 | 0.00 | 0 | 0.0 | 434 | 0.0 | 0.0 |
| 19Q1 (1) | 1.69 | 0.0 | 0.0 | 0.08 | 0.0 | 0.0 | 0.55 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 4.73 | 0.0 | 0.0 | 32.54 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 434 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 7.65 | -8.49 | 0.32 | 0.0 | 2.36 | 6.79 | 0 | 0 | 4.18 | 9.28 | 30.85 | 16.7 | 0.00 | 0 | 450 | 0.0 |
| 2022 (9) | 8.36 | 42.18 | 0.32 | 10.34 | 2.21 | 14.51 | 0 | 0 | 3.83 | -22.39 | 26.44 | -19.46 | 0.00 | 0 | 450 | -11.76 |
| 2021 (8) | 5.88 | -20.22 | 0.29 | -3.33 | 1.93 | -8.96 | 0 | 0 | 4.93 | 21.16 | 32.82 | 14.11 | 0.00 | 0 | 510 | -6.93 |
| 2020 (7) | 7.37 | -2.12 | 0.3 | -18.92 | 2.12 | -9.01 | 0 | 0 | 4.07 | -17.16 | 28.77 | -7.04 | 0.00 | 0 | 548 | 26.27 |
| 2019 (6) | 7.53 | 12.39 | 0.37 | 0.0 | 2.33 | 13.66 | 0 | 0 | 4.91 | -11.02 | 30.94 | 1.13 | 0.00 | 0 | 434 | 0.0 |
| 2018 (5) | 6.7 | 2.13 | 0.37 | 19.35 | 2.05 | 6.77 | 0 | 0 | 5.52 | 16.86 | 30.60 | 4.54 | 0.00 | 0 | 434 | 0.0 |
| 2017 (4) | 6.56 | -9.89 | 0.31 | 3.33 | 1.92 | -4.48 | 0 | 0 | 4.73 | 14.67 | 29.27 | 6.01 | 0.00 | 0 | 434 | 0.0 |
| 2016 (3) | 7.28 | -1.36 | 0.3 | 25.0 | 2.01 | 1.52 | 0 | 0 | 4.12 | 26.72 | 27.61 | 2.91 | 0.00 | 0 | 434 | 13.32 |
| 2015 (2) | 7.38 | 3.36 | 0.24 | 4.35 | 1.98 | 7.61 | 0 | 0 | 3.25 | 0.95 | 26.83 | 4.11 | 0.00 | 0 | 383 | 0.52 |
| 2014 (1) | 7.14 | 7.69 | 0.23 | 4.55 | 1.84 | 3.37 | 0 | 0 | 3.22 | 0 | 25.77 | 0 | 0.00 | 0 | 381 | 19.06 |
