- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 10.53 | -3.31 | -5.98 | 0.05 | 25.0 | -28.57 | 1.09 | 0.0 | 0.0 | 0 | 0 | 0 | 0.47 | 29.27 | -24.03 | 10.35 | 3.42 | 6.36 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 10.89 | 4.91 | -5.06 | 0.04 | -33.33 | -42.86 | 1.09 | 2.83 | -2.68 | 0 | 0 | 0 | 0.37 | -36.46 | -39.81 | 10.01 | -1.99 | 2.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 10.38 | 2.98 | -9.03 | 0.06 | 0.0 | 0.0 | 1.06 | 1.92 | -7.02 | 0 | 0 | 0 | 0.58 | -2.89 | 9.92 | 10.21 | -1.02 | 2.21 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 10.08 | -10.0 | -8.53 | 0.06 | -14.29 | -14.29 | 1.04 | -4.59 | -4.59 | 0 | 0 | 0 | 0.60 | -4.76 | -6.29 | 10.32 | 6.01 | 4.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 11.2 | -2.35 | -1.41 | 0.07 | 0.0 | 0.0 | 1.09 | -2.68 | -1.8 | 0 | 0 | 0 | 0.62 | 2.41 | 1.43 | 9.73 | -0.33 | -0.4 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 11.47 | 0.53 | -0.17 | 0.07 | 16.67 | 0.0 | 1.12 | -1.75 | 0.9 | 0 | 0 | 0 | 0.61 | 16.06 | 0.17 | 9.76 | -2.27 | 1.08 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 11.41 | 3.54 | 0.71 | 0.06 | -14.29 | -40.0 | 1.14 | 4.59 | 2.7 | 0 | 0 | 0 | 0.53 | -17.22 | -40.42 | 9.99 | 1.01 | 1.98 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 11.02 | -2.99 | 5.15 | 0.07 | 0.0 | 16.67 | 1.09 | -1.8 | 1.87 | 0 | 0 | 0 | 0.64 | 3.09 | 10.95 | 9.89 | 1.23 | -3.12 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 11.36 | -1.13 | 11.81 | 0.07 | 0.0 | 16.67 | 1.11 | 0.0 | 6.73 | 0 | 0 | 0 | 0.62 | 1.14 | 4.34 | 9.77 | 1.14 | -4.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 11.49 | 1.41 | 12.98 | 0.07 | -30.0 | 0.0 | 1.11 | 0.0 | 4.72 | 0 | 0 | 0 | 0.61 | -30.97 | -11.49 | 9.66 | -1.39 | -7.31 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 11.33 | 8.11 | 15.26 | 0.1 | 66.67 | 66.67 | 1.11 | 3.74 | 7.77 | 0 | 0 | 0 | 0.88 | 54.16 | 44.6 | 9.80 | -4.04 | -6.5 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 10.48 | 3.15 | 8.38 | 0.06 | 0.0 | 50.0 | 1.07 | 2.88 | 4.9 | 0 | 0 | 0 | 0.57 | -3.05 | 38.41 | 10.21 | -0.26 | -3.21 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 10.16 | -0.1 | 6.72 | 0.06 | -14.29 | 0.0 | 1.04 | -1.89 | 4.0 | 0 | 0 | 0 | 0.59 | -14.2 | -6.3 | 10.24 | -1.79 | -2.55 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 10.17 | 3.46 | 6.05 | 0.07 | 16.67 | 16.67 | 1.06 | 2.91 | 7.07 | 0 | 0 | 0 | 0.69 | 12.77 | 10.01 | 10.42 | -0.53 | 0.96 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 9.83 | 1.65 | 8.5 | 0.06 | 50.0 | 20.0 | 1.03 | 0.98 | 6.19 | 0 | 0 | 0 | 0.61 | 47.56 | 10.6 | 10.48 | -0.66 | -2.13 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 9.67 | 1.58 | 7.92 | 0.04 | -33.33 | -20.0 | 1.02 | 2.0 | 7.37 | 0 | 0 | 0 | 0.41 | -34.37 | -25.87 | 10.55 | 0.42 | -0.51 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 9.52 | -0.73 | 0.0 | 0.06 | 0.0 | 0.0 | 1.0 | 1.01 | 0.0 | 0 | 0 | 0.0 | 0.63 | 0.74 | 0.0 | 10.50 | 1.75 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 9.59 | 5.85 | 0.0 | 0.06 | 20.0 | 0.0 | 0.99 | 2.06 | 0.0 | 0 | 0 | 0.0 | 0.63 | 13.37 | 0.0 | 10.32 | -3.58 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 9.06 | 1.12 | 0.0 | 0.05 | 0.0 | 0.0 | 0.97 | 2.11 | 0.0 | 0 | 0 | 0.0 | 0.55 | -1.1 | 0.0 | 10.71 | 0.98 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 8.96 | 0.0 | 0.0 | 0.05 | 0.0 | 0.0 | 0.95 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 10.60 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 41.88 | -7.14 | 0.2 | -25.93 | 4.28 | -3.39 | 0 | 0 | 0.48 | -20.23 | 10.22 | 4.04 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 45.1 | 0.99 | 0.27 | -10.0 | 4.43 | 0.68 | 0 | 0 | 0.60 | -10.88 | 9.82 | -0.3 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 44.66 | 12.13 | 0.3 | 36.36 | 4.4 | 6.28 | 0 | 0 | 0.67 | 21.62 | 9.85 | -5.21 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 39.83 | 7.27 | 0.22 | 0.0 | 4.14 | 5.88 | 0 | 0 | 0.55 | -6.78 | 10.39 | -1.3 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 37.13 | 10.47 | 0.22 | 10.0 | 3.91 | -5.33 | 0 | 0 | 0.59 | -0.43 | 10.53 | -14.3 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 33.61 | 9.84 | 0.2 | -9.09 | 4.13 | 0.98 | 0 | 0 | 0.60 | -17.23 | 12.29 | -8.07 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 30.6 | 16.0 | 0.22 | 15.79 | 4.09 | 9.65 | 0 | 0 | 0.72 | -0.18 | 13.37 | -5.47 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 26.38 | 1.93 | 0.19 | 26.67 | 3.73 | 3.04 | 0 | 0 | 0.72 | 24.27 | 14.14 | 1.09 | 0.00 | 0 | 1714 | 0.0 |
| 2015 (2) | 25.88 | 0.82 | 0.15 | -28.57 | 3.62 | 3.43 | 0 | 0 | 0.58 | -29.15 | 13.99 | 2.59 | 0.00 | 0 | 1714 | 0.0 |
| 2014 (1) | 25.67 | -0.39 | 0.21 | 5.0 | 3.5 | -0.57 | 0 | 0 | 0.82 | 0 | 13.63 | 0 | 0.00 | 0 | 1714 | 0.0 |
