玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)20.53-6.2676.3714.17-4.13198.9512.73-15.81492.0910.11-16.1341.484.83-19.77403.121.88-14.16261.540.170.041.6727.57-10.2217.57182.16-6.88-21.49111.3413.9-49.6-11.34-604.2190.6316.321.05-5.12
23Q3 (19)21.90-5.7398.7314.78-7.45314.0115.12-8.09181.5612.05-9.4179.586.02-5.79271.62.19-1.35208.450.1713.3354.5530.71-8.494.28195.61-6.57-20.4997.750.746.862.25-23.17-93.2816.15-7.82-6.27
23Q2 (18)23.2311.963.1315.9713.1115.8116.4523.59119.6313.3024.3123.156.3930.94202.842.2230.59158.140.157.1450.033.564.354.61209.36-9.13-12.6497.07-8.53-1.752.93147.78143.4517.5211.738.48
23Q1 (17)20.7678.35-3.814.12197.891.0713.31519.07-5.4710.70367.25-5.814.88408.3333.71.70226.9230.770.1416.6755.5632.1637.14-22.28230.39-0.7-3.38106.12-51.966.91-6.1294.94-936.8415.68-8.84-13.47
22Q4 (16)11.645.63-65.484.7432.77-82.02.15-59.96-91.372.29-46.87-89.220.96-40.74-88.530.52-26.76-79.030.129.099.0923.45-20.37-51.77232.02-5.69-7.52220.92231.91108.96-120.92-461.62-2015.7617.20-0.173.37
22Q3 (15)11.02-22.61-34.133.57-51.76-60.115.37-28.3-26.034.31-27.68-26.581.62-23.22-14.290.71-17.440.00.1110.037.529.45-8.2-23.68246.012.65-18.0866.56-32.63-46.033.442682.14244.0617.236.69-9.88
22Q2 (14)14.24-34.0115.877.40-47.03122.897.49-46.81085.535.96-47.541390.02.11-42.191523.080.86-33.85207.140.1011.1142.8632.08-22.47-2.08239.660.5-22.098.80-0.47122.571.2064.24-99.7816.15-10.87-22.47
22Q1 (13)21.58-36.0749.6113.97-46.94256.0914.08-43.45214.9411.36-46.52201.613.65-56.39226.31.30-47.58409.520.09-18.1850.041.38-14.8942.54238.46-4.96-28.1399.27-6.1135.780.73112.8-97.2818.128.89-28.8
21Q4 (12)33.72101.55170.8426.33194.19645.8924.90242.983464.8621.24261.841406.388.37342.862046.152.48249.3570.270.1137.583.3348.6225.9927.91250.90-16.45-23.95105.73-14.23122.11-5.7275.38-100.9916.64-12.97-21.47
21Q3 (11)16.7336.13349.738.95169.58225.537.261055.26159.655.871367.5160.891.891353.85179.750.71153.57408.70.0814.2933.3338.5917.819.14300.31-2.26-12.87123.27128.16110.29-23.21-104.32-156.0919.12-8.21-23.49
21Q2 (10)12.29383.86-8.223.32137.09245.83-0.7693.876.540.40103.58110.930.13104.5113.680.28166.67180.00.0716.6716.6732.7612.85-16.7307.24-7.4-10.75-437.70-698.68-1378.73537.701899.8315.4120.83-18.150
21Q1 (9)2.54-79.6-71.14-8.95-353.54-508.84-12.25-1555.41-185.55-11.18-892.91-208.84-2.89-841.03-100.69-0.42-213.51-4100.00.060.0-33.3329.03-23.6326.82331.810.58-7.7973.11115.29113.2626.89-95.35-59.0825.4520.10
20Q4 (8)12.45234.685.63.53149.51-21.56-0.7493.92-133.941.41114.63-31.880.39116.46-69.770.37260.87-36.210.060.0-53.8538.0117.3593.04329.91-4.28-7.3-478.21-915.83-331.4578.211297.17642.121.19-15.210
20Q3 (7)3.72-72.22-70.48-7.13-842.71-222.51-12.17-275.62-444.76-9.64-163.39-396.62-2.37-149.47-218.5-0.23-330.0-132.390.060.0-53.8532.39-17.6550.58344.660.12-12.2658.62298.03-64.4541.38-68.03163.7824.99065.39
20Q2 (6)13.3952.1631.150.96165.31-61.75-3.2424.48-291.72-3.66-1.1-663.08-0.9534.03-350.00.101100.0-73.680.06-33.33-50.039.3371.8296.36344.25-4.34-10.78-29.60-186.34-119.97129.4496.97368.280.000-100.0
20Q1 (5)8.80-25.36-44.3-1.47-132.67-118.33-4.29-296.79-171.14-3.62-274.88-176.37-1.44-211.63-150.0-0.01-101.72-100.930.09-30.77-40.022.8916.25-4.55359.861.11-1.234.28-83.41-74.2165.72161.61299.690.000-100.0
19Q4 (4)11.79-6.430.04.50-22.680.02.18-38.240.02.07-36.310.01.29-35.50.00.58-18.310.00.130.00.019.69-8.460.0355.90-9.40.0206.6625.340.0-106.66-64.390.00.00-100.00.0
19Q3 (3)12.6023.410.05.82131.870.03.53108.880.03.25400.00.02.00426.320.00.7186.840.00.138.330.021.517.390.0392.831.810.0164.8811.220.0-64.88-34.480.015.11-2.010.0
19Q2 (2)10.21-35.380.02.51-68.70.01.69-71.970.00.65-86.290.00.38-86.810.00.38-64.490.00.12-20.00.020.03-16.470.0385.865.940.0148.2511.540.0-48.25-46.610.015.42-1.340.0
19Q1 (1)15.800.00.08.020.00.06.030.00.04.740.00.02.880.00.01.070.00.00.150.00.023.980.00.0364.240.00.0132.910.00.0-32.910.00.015.630.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)21.6051.2614.76107.8914.61-30.8614.39109.7711.53103.3521.67161.717.97136.50.6244.1930.88-0.29182.16-21.49102.52-0.93-2.5200.31-16.5616.43-4.2
2022 (9)14.28-23.237.10-28.7921.12-21.756.86-8.665.67-11.828.284.943.3711.590.4334.3730.97-20.04232.02-7.52103.47-22.06-3.4700.38-12.9317.15-13.82
2021 (8)18.6093.559.97027.00-12.137.5106.4307.8903.021272.730.3223.0838.7321.03250.90-23.95132.76593.34-32.7500.43-16.0819.90-14.37
2020 (7)9.61-23.67-0.93030.72108.83-4.850-3.680-4.2300.22-92.830.26-57.3832.0050.38329.91-7.319.15-87.7280.8500.52-6.9923.2450.23
2019 (6)12.592.445.215.4714.71105.053.34-34.382.68-33.176.55-39.013.07-18.350.61-20.7821.2856.36355.9045.88155.8860.56-55.8600.55-36.9815.470.45
2018 (5)12.29-5.174.94-7.147.18-15.795.094.34.013.8910.745.093.765.030.775.4813.61-8.41243.97-4.4897.08-10.942.9200.88015.40-4.7
2017 (4)12.96-1.745.327.918.52-18.094.8833.333.8641.3910.2247.473.5835.610.734.2914.86-4.5255.41-4.28109.01-19.01-9.0100.00016.16-0.43
2016 (3)13.19-10.644.93-26.5310.4011.713.66-31.842.73-45.46.93-52.312.64-41.980.70-7.8915.56-3.77266.833.8134.607.7-34.6000.00016.239.96
2015 (2)14.7660.436.71238.899.318.515.3713325.05.00014.5304.551321.870.76-8.4316.1761.38257.05-20.25124.98-97.68-24.9800.00014.7612.84
2014 (1)9.2001.9808.58-0.630.040-0.590-1.9800.3200.832.4710.02-13.62322.3115.375377.552751.5-5277.5500.00013.085.57

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