- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 7.72 | -7.43 | 0.39 | 0.28 | 12.0 | 16.67 | 0.25 | -3.85 | 4.17 | 0 | 0 | 0 | 3.63 | 20.99 | 16.21 | 3.24 | 3.88 | 3.76 | 0.00 | 0 | 0 | 1102 | 0.0 | 0.0 |
| 24Q4 (19) | 8.34 | -1.77 | 1.09 | 0.25 | -7.41 | -3.85 | 0.26 | -13.33 | 0.0 | 0 | 0 | 0 | 3.00 | -5.74 | -4.88 | 3.12 | -11.77 | -1.08 | 0.00 | 0 | 0 | 1102 | 0.0 | 0.0 |
| 24Q3 (18) | 8.49 | 1.8 | 2.66 | 0.27 | 8.0 | -3.57 | 0.3 | 11.11 | 15.38 | 0 | 0 | 0 | 3.18 | 6.09 | -6.07 | 3.53 | 9.15 | 12.39 | 0.00 | 0 | 0 | 1102 | 0.0 | -2.82 |
| 24Q2 (17) | 8.34 | 8.45 | 6.79 | 0.25 | 4.17 | 0.0 | 0.27 | 12.5 | 35.0 | 0 | 0 | 0 | 3.00 | -3.95 | -6.35 | 3.24 | 3.73 | 26.42 | 0.00 | 0 | 0 | 1102 | 0.0 | -2.82 |
| 24Q1 (16) | 7.69 | -6.79 | 7.55 | 0.24 | -7.69 | -4.0 | 0.24 | -7.69 | 4.35 | 0 | 0 | 0 | 3.12 | -0.97 | -10.74 | 3.12 | -0.97 | -2.98 | 0.00 | 0 | 0 | 1102 | 0.0 | -2.82 |
| 23Q4 (15) | 8.25 | -0.24 | 10.44 | 0.26 | -7.14 | 18.18 | 0.26 | 0.0 | 30.0 | 0 | 0 | 0 | 3.15 | -6.92 | 7.01 | 3.15 | 0.24 | 17.71 | 0.00 | 0 | 0 | 1102 | -2.82 | -2.82 |
| 23Q3 (14) | 8.27 | 5.89 | 4.42 | 0.28 | 12.0 | 21.74 | 0.26 | 30.0 | 8.33 | 0 | 0 | 0 | 3.39 | 5.77 | 16.59 | 3.14 | 22.77 | 3.75 | 0.00 | 0 | 0 | 1134 | 0.0 | -0.87 |
| 23Q2 (13) | 7.81 | 9.23 | -6.47 | 0.25 | 0.0 | 19.05 | 0.2 | -13.04 | -35.48 | 0 | 0 | 0 | 3.20 | -8.45 | 27.28 | 2.56 | -20.39 | -31.02 | 0.00 | 0 | 0 | 1134 | 0.0 | -0.87 |
| 23Q1 (12) | 7.15 | -4.28 | -8.33 | 0.25 | 13.64 | 8.7 | 0.23 | 15.0 | -14.81 | 0 | 0 | 0 | 3.50 | 18.72 | 18.58 | 3.22 | 20.15 | -7.07 | 0.00 | 0 | 0 | 1134 | 0.0 | -0.87 |
| 22Q4 (11) | 7.47 | -5.68 | -6.16 | 0.22 | -4.35 | -8.33 | 0.2 | -16.67 | -35.48 | 0 | 0 | 0 | 2.95 | 1.41 | -2.32 | 2.68 | -11.65 | -31.25 | 0.00 | 0 | 0 | 1134 | -0.87 | -0.87 |
| 22Q3 (10) | 7.92 | -5.15 | -0.63 | 0.23 | 9.52 | 0.0 | 0.24 | -22.58 | -7.69 | 0 | 0 | 0 | 2.90 | 15.47 | 0.63 | 3.03 | -18.38 | -7.11 | 0.00 | 0 | 0 | 1144 | 0.0 | -1.97 |
| 22Q2 (9) | 8.35 | 7.05 | 8.02 | 0.21 | -8.7 | 5.0 | 0.31 | 14.81 | 14.81 | 0 | 0 | 0 | 2.51 | -14.71 | -2.8 | 3.71 | 7.25 | 6.29 | 0.00 | 0 | 0 | 1144 | 0.0 | -1.97 |
| 22Q1 (8) | 7.8 | -2.01 | 8.64 | 0.23 | -4.17 | 9.52 | 0.27 | -12.9 | 17.39 | 0 | 0 | 0 | 2.95 | -2.2 | 0.82 | 3.46 | -11.12 | 8.06 | 0.00 | 0 | 0 | 1144 | 0.0 | -1.97 |
| 21Q4 (7) | 7.96 | -0.13 | 10.1 | 0.24 | 4.35 | 20.0 | 0.31 | 19.23 | 63.16 | 0 | 0 | 0 | 3.02 | 4.48 | 8.99 | 3.89 | 19.38 | 48.19 | 0.00 | 0 | 0 | 1144 | -1.97 | -1.97 |
| 21Q3 (6) | 7.97 | 3.1 | 6.69 | 0.23 | 15.0 | 15.0 | 0.26 | -3.7 | 44.44 | 0 | 0 | 0 | 2.89 | 11.54 | 7.79 | 3.26 | -6.6 | 35.38 | 0.00 | 0 | 0 | 1167 | 0.0 | -0.51 |
| 21Q2 (5) | 7.73 | 7.66 | 10.59 | 0.2 | -4.76 | -13.04 | 0.27 | 17.39 | 68.75 | 0 | 0 | 0 | 2.59 | -11.54 | -21.37 | 3.49 | 9.04 | 52.6 | 0.00 | 0 | 0 | 1167 | 0.0 | -0.51 |
| 21Q1 (4) | 7.18 | -0.69 | 0.0 | 0.21 | 5.0 | 0.0 | 0.23 | 21.05 | 0.0 | 0 | 0 | 0.0 | 2.92 | 5.73 | 0.0 | 3.20 | 21.9 | 0.0 | 0.00 | 0 | 0.0 | 1167 | 0.0 | 0.0 |
| 20Q4 (3) | 7.23 | -3.21 | 0.0 | 0.2 | 0.0 | 0.0 | 0.19 | 5.56 | 0.0 | 0 | 0 | 0.0 | 2.77 | 3.32 | 0.0 | 2.63 | 9.06 | 0.0 | 0.00 | 0 | 0.0 | 1167 | -0.51 | 0.0 |
| 20Q3 (2) | 7.47 | 6.87 | 0.0 | 0.2 | -13.04 | 0.0 | 0.18 | 12.5 | 0.0 | 0 | 0 | 0.0 | 2.68 | -18.63 | 0.0 | 2.41 | 5.27 | 0.0 | 0.00 | 0 | 0.0 | 1173 | 0.0 | 0.0 |
| 20Q2 (1) | 6.99 | 0.0 | 0.0 | 0.23 | 0.0 | 0.0 | 0.16 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.29 | 0.0 | 0.0 | 2.29 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 1173 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 32.86 | 4.38 | 1.02 | -1.92 | 1.08 | 14.89 | 0 | 0 | 3.10 | -6.04 | 3.29 | 10.07 | 0.00 | 0 | 1102 | 0.0 |
| 2023 (9) | 31.48 | -0.16 | 1.04 | 16.85 | 0.94 | -7.84 | 0 | 0 | 3.30 | 17.04 | 2.99 | -7.7 | 0.00 | 0 | 1102 | -2.82 |
| 2022 (8) | 31.53 | 2.24 | 0.89 | 2.3 | 1.02 | -4.67 | 0 | 0 | 2.82 | 0.06 | 3.24 | -6.76 | 0.00 | 0 | 1134 | -0.87 |
| 2021 (7) | 30.84 | 8.98 | 0.87 | 8.75 | 1.07 | 55.07 | 0 | 0 | 2.82 | -0.21 | 3.47 | 42.3 | 0.00 | 0 | 1144 | -1.97 |
| 2020 (6) | 28.3 | -1.7 | 0.8 | 8.11 | 0.69 | -9.21 | 0 | 0 | 2.83 | 9.98 | 2.44 | -7.64 | 0.00 | 0 | 1167 | -0.51 |
| 2019 (5) | 28.79 | 0.98 | 0.74 | 5.71 | 0.76 | 7.04 | 0 | 0 | 2.57 | 4.69 | 2.64 | 6.0 | 0.00 | 0 | 1173 | 1.65 |
| 2018 (4) | 28.51 | 7.06 | 0.7 | 2.94 | 0.71 | 7.58 | 0 | 0 | 2.46 | -3.85 | 2.49 | 0.48 | 0.00 | 0 | 1154 | 5.58 |
| 2017 (3) | 26.63 | 3.42 | 0.68 | -13.92 | 0.66 | -1.49 | 0 | 0 | 2.55 | -16.77 | 2.48 | -4.75 | 0.00 | 0 | 1093 | -2.76 |
| 2016 (2) | 25.75 | 0.94 | 0.79 | 31.67 | 0.67 | 15.52 | 0 | 0 | 3.07 | 30.44 | 2.60 | 14.44 | 0.00 | 0 | 1124 | 2.46 |
| 2015 (1) | 25.51 | -3.74 | 0.6 | 1.69 | 0.58 | 0.0 | 0 | 0 | 2.35 | 0 | 2.27 | 0 | 0.00 | 0 | 1097 | 0.27 |
