- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 3.5 | -24.24 | 268.42 | 0.17 | -29.17 | 750.0 | 0.14 | 7.69 | 100.0 | 0 | 0 | 0 | 4.86 | -6.5 | 130.71 | 4.00 | 42.15 | -45.71 | 0.00 | 0 | 0 | 57 | 0.0 | 0.0 |
| 23Q3 (19) | 4.62 | 788.46 | 1115.79 | 0.24 | 1100.0 | 0 | 0.13 | 8.33 | -13.33 | 0 | 0 | 0 | 5.19 | 35.06 | 0 | 2.81 | -87.81 | -92.87 | 0.00 | 0 | 0 | 57 | 0.0 | 21.28 |
| 23Q2 (18) | 0.52 | 6.12 | 271.43 | 0.02 | 100.0 | 0.0 | 0.12 | -20.0 | -7.69 | 0 | 0 | 0 | 3.85 | 88.46 | -73.08 | 23.08 | -24.62 | -75.15 | 0.00 | 0 | 0 | 57 | 0.0 | 21.28 |
| 23Q1 (17) | 0.49 | -48.42 | -81.51 | 0.01 | -50.0 | -94.44 | 0.15 | 114.29 | -11.76 | 0 | 0 | 0 | 2.04 | -3.06 | -69.95 | 30.61 | 315.45 | 377.19 | 0.00 | 0 | 0 | 57 | 0.0 | 21.28 |
| 22Q4 (16) | 0.95 | 150.0 | -80.65 | 0.02 | 0 | -90.48 | 0.07 | -53.33 | -61.11 | 0 | 0 | 0 | 2.11 | 0 | -50.78 | 7.37 | -81.33 | 100.99 | 0.00 | 0 | 0 | 57 | 21.28 | 21.28 |
| 22Q3 (15) | 0.38 | 171.43 | -93.77 | 0 | -100.0 | -100.0 | 0.15 | 15.38 | -16.67 | 0 | 0 | 0 | 0.00 | -100.0 | -100.0 | 39.47 | -57.49 | 1237.72 | 0.00 | 0 | 0 | 47 | 0.0 | 17.5 |
| 22Q2 (14) | 0.14 | -94.72 | -96.24 | 0.02 | -88.89 | -89.47 | 0.13 | -23.53 | -7.14 | 0 | 0 | 0 | 14.29 | 110.32 | 179.7 | 92.86 | 1347.48 | 2367.35 | 0.00 | 0 | 0 | 47 | 0.0 | 17.5 |
| 22Q1 (13) | 2.65 | -46.03 | 13150.0 | 0.18 | -14.29 | 500.0 | 0.17 | -5.56 | 30.77 | 0 | 0 | 0 | 6.79 | 58.81 | -95.47 | 6.42 | 74.99 | -99.01 | 0.00 | 0 | 0 | 47 | 0.0 | 17.5 |
| 21Q4 (12) | 4.91 | -19.51 | 3.37 | 0.21 | -36.36 | 90.91 | 0.18 | 0.0 | -10.0 | 0 | 0 | 0 | 4.28 | -20.94 | 84.69 | 3.67 | 24.24 | -12.93 | 0.00 | 0 | 0 | 47 | 17.5 | 17.5 |
| 21Q3 (11) | 6.1 | 63.98 | 46.63 | 0.33 | 73.68 | 312.5 | 0.18 | 28.57 | 20.0 | 0 | 0 | 0 | 5.41 | 5.92 | 181.31 | 2.95 | -21.59 | -18.16 | 0.00 | 0 | 0 | 40 | 0.0 | 2.56 |
| 21Q2 (10) | 3.72 | 18500.0 | 158.33 | 0.19 | 533.33 | 72.73 | 0.14 | 7.69 | 0.0 | 0 | 0 | 0 | 5.11 | -96.59 | -33.14 | 3.76 | -99.42 | -61.29 | 0.00 | 0 | 0 | 40 | 0.0 | 2.56 |
| 21Q1 (9) | 0.02 | -99.58 | -95.65 | 0.03 | -72.73 | -25.0 | 0.13 | -35.0 | -7.14 | 0 | 0 | 0 | 150.00 | 6377.27 | 1625.0 | 650.00 | 15337.5 | 2035.71 | 0.00 | 0 | 0 | 40 | 0.0 | 2.56 |
| 20Q4 (8) | 4.75 | 14.18 | 44.38 | 0.11 | 37.5 | 0.0 | 0.2 | 33.33 | 53.85 | 0 | 0 | 0 | 2.32 | 20.42 | -30.74 | 4.21 | 16.77 | 6.56 | 0.00 | 0 | 0 | 40 | 2.56 | 2.56 |
| 20Q3 (7) | 4.16 | 188.89 | 20700.0 | 0.08 | -27.27 | 300.0 | 0.15 | 7.14 | 25.0 | 0 | 0 | 0 | 1.92 | -74.83 | -98.08 | 3.61 | -62.91 | -99.4 | 0.00 | 0 | 0 | 39 | 0.0 | 0.0 |
| 20Q2 (6) | 1.44 | 213.04 | 0 | 0.11 | 175.0 | 266.67 | 0.14 | 0.0 | 16.67 | 0 | 0 | 0 | 7.64 | -12.15 | -96.18 | 9.72 | -68.06 | -99.31 | 0.00 | 0 | 0 | 39 | 0.0 | 0.0 |
| 20Q1 (5) | 0.46 | -86.02 | 4500.0 | 0.04 | -63.64 | 100.0 | 0.14 | 7.69 | 0.0 | 0 | 0 | 0 | 8.70 | 160.08 | -95.65 | 30.43 | 670.23 | -97.83 | 0.00 | 0 | 0 | 39 | 0.0 | 0.0 |
| 19Q4 (4) | 3.29 | 16350.0 | 0.0 | 0.11 | 450.0 | 0.0 | 0.13 | 8.33 | 0.0 | 0 | 0 | 0.0 | 3.34 | -96.66 | 0.0 | 3.95 | -99.34 | 0.0 | 0.00 | 0 | 0.0 | 39 | 0.0 | 0.0 |
| 19Q3 (3) | 0.02 | 0 | 0.0 | 0.02 | -33.33 | 0.0 | 0.12 | 0.0 | 0.0 | 0 | 0 | 0.0 | 100.00 | -50.0 | 0.0 | 600.00 | -57.14 | 0.0 | 0.00 | 0 | 0.0 | 39 | 0.0 | 0.0 |
| 19Q2 (2) | 0 | -100.0 | 0.0 | 0.03 | 50.0 | 0.0 | 0.12 | -14.29 | 0.0 | 0 | 0 | 0.0 | 200.00 | 0.0 | 0.0 | 1400.00 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 39 | 0.0 | 0.0 |
| 19Q1 (1) | 0.01 | 0.0 | 0.0 | 0.02 | 0.0 | 0.0 | 0.14 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 200.00 | 0.0 | 0.0 | 1400.00 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 39 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 9.13 | 121.07 | 0.44 | 109.52 | 0.54 | 1.89 | 0 | 0 | 4.82 | -5.22 | 5.91 | -53.91 | 0.00 | 0 | 57 | 0.0 |
| 2022 (9) | 4.13 | -72.0 | 0.21 | -72.37 | 0.53 | -17.19 | 0 | 0 | 5.08 | -1.32 | 12.83 | 195.76 | 0.00 | 0 | 57 | 21.28 |
| 2021 (8) | 14.75 | 36.57 | 0.76 | 123.53 | 0.64 | 1.59 | 0 | 0 | 5.15 | 63.67 | 4.34 | -25.62 | 0.00 | 0 | 47 | 17.5 |
| 2020 (7) | 10.8 | 225.3 | 0.34 | 78.95 | 0.63 | 23.53 | 0 | 0 | 3.15 | -44.99 | 5.83 | -62.03 | 0.00 | 0 | 40 | 2.56 |
| 2019 (6) | 3.32 | -71.48 | 0.19 | -52.5 | 0.51 | -28.17 | 0 | 0 | 5.72 | 66.54 | 15.36 | 151.84 | 0.00 | 0 | 39 | 0.0 |
| 2018 (5) | 11.64 | -4.59 | 0.4 | -11.11 | 0.71 | 7.58 | 0 | 0 | 3.44 | -6.83 | 6.10 | 12.75 | 0.00 | 0 | 39 | 5.41 |
| 2017 (4) | 12.2 | -11.85 | 0.45 | -45.12 | 0.66 | 6.45 | 0 | 0 | 3.69 | -37.74 | 5.41 | 20.76 | 0.00 | 0 | 37 | 5.71 |
| 2016 (3) | 13.84 | 375.6 | 0.82 | 310.0 | 0.62 | 14.81 | 0 | 0 | 5.92 | -13.79 | 4.48 | -75.86 | 0.00 | 0 | 35 | 9.38 |
| 2015 (2) | 2.91 | -59.24 | 0.2 | -56.52 | 0.54 | 3.85 | 0 | 0 | 6.87 | 6.68 | 18.56 | 154.8 | 0.00 | 0 | 32 | 6.67 |
| 2014 (1) | 7.14 | 13.33 | 0.46 | 53.33 | 0.52 | -5.45 | 0 | 0 | 6.44 | 0 | 7.28 | 0 | 0.00 | 0 | 30 | 0.0 |
