- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 27.2 | 220.75 | 117.25 | 0.46 | 109.09 | -28.12 | 1.57 | 49.52 | 22.66 | 0 | 0 | 0 | 1.69 | -34.81 | -66.92 | 5.77 | -53.38 | -43.54 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q3 (19) | 8.48 | 39.93 | -52.94 | 0.22 | -43.59 | -78.0 | 1.05 | -40.68 | -15.32 | 0 | 0 | 0 | 2.59 | -59.69 | -53.25 | 12.38 | -57.61 | 79.94 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q2 (18) | 6.06 | 5.76 | -67.95 | 0.39 | 39.29 | -64.22 | 1.77 | 46.28 | -18.43 | 0 | 0 | 0 | 6.44 | 31.7 | 11.65 | 29.21 | 38.32 | 154.53 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 23Q1 (17) | 5.73 | -54.23 | -73.04 | 0.28 | -56.25 | -74.07 | 1.21 | -5.47 | -25.77 | 0 | 0 | 0 | 4.89 | -4.41 | -3.85 | 21.12 | 106.55 | 175.3 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q4 (16) | 12.52 | -30.52 | -63.93 | 0.64 | -36.0 | -49.61 | 1.28 | 3.23 | 0.0 | 0 | 0 | 0 | 5.11 | -7.88 | 39.71 | 10.22 | 48.57 | 177.24 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q3 (15) | 18.02 | -4.71 | 48.68 | 1.0 | -8.26 | 233.33 | 1.24 | -42.86 | -3.88 | 0 | 0 | 0 | 5.55 | -3.73 | 124.2 | 6.88 | -40.03 | -35.35 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q2 (14) | 18.91 | -11.01 | -7.53 | 1.09 | 0.93 | 53.52 | 2.17 | 33.13 | -5.65 | 0 | 0 | 0 | 5.76 | 13.41 | 66.02 | 11.48 | 49.6 | 2.03 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 22Q1 (13) | 21.25 | -38.78 | 89.39 | 1.08 | -14.96 | 96.36 | 1.63 | 27.34 | 45.54 | 0 | 0 | 0 | 5.08 | 38.9 | 3.68 | 7.67 | 108.0 | -23.16 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q4 (12) | 34.71 | 186.39 | 95.44 | 1.27 | 323.33 | -29.44 | 1.28 | -0.78 | 17.43 | 0 | 0 | 0 | 3.66 | 47.82 | -63.9 | 3.69 | -65.35 | -39.91 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q3 (11) | 12.12 | -40.73 | -51.87 | 0.3 | -57.75 | -72.97 | 1.29 | -43.91 | 437.5 | 0 | 0 | 0 | 2.48 | -28.71 | -43.85 | 10.64 | -5.36 | 1016.69 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q2 (10) | 20.45 | 82.26 | 83.74 | 0.71 | 29.09 | 184.0 | 2.3 | 105.36 | 16.16 | 0 | 0 | 0 | 3.47 | -29.17 | 54.57 | 11.25 | 12.67 | -36.78 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 21Q1 (9) | 11.22 | -36.82 | 6.96 | 0.55 | -69.44 | 34.15 | 1.12 | 2.75 | 3.7 | 0 | 0 | 0 | 4.90 | -51.63 | 25.42 | 9.98 | 62.65 | -3.04 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q4 (8) | 17.76 | -29.47 | 44.86 | 1.8 | 62.16 | 3500.0 | 1.09 | 354.17 | -37.36 | 0 | 0 | 0 | 10.14 | 129.91 | 2385.14 | 6.14 | 543.91 | -56.76 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q3 (7) | 25.18 | 126.24 | 395.67 | 1.11 | 344.0 | 56.34 | 0.24 | -87.88 | -73.63 | 0 | 0 | 0 | 4.41 | 96.26 | -68.46 | 0.95 | -94.64 | -94.68 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q2 (6) | 11.13 | 6.1 | 19.55 | 0.25 | -39.02 | -7.41 | 1.98 | 83.33 | 5.88 | 0 | 0 | 0 | 2.25 | -42.53 | -22.55 | 17.79 | 72.79 | -11.43 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 20Q1 (5) | 10.49 | -14.44 | 99.05 | 0.41 | 720.0 | 105.0 | 1.08 | -37.93 | 24.14 | 0 | 0 | 0 | 3.91 | 858.36 | 2.99 | 10.30 | -27.46 | -37.64 | 0.00 | 0 | 0 | 0 | 0 | 0 |
| 19Q4 (4) | 12.26 | 141.34 | 0.0 | 0.05 | -92.96 | 0.0 | 1.74 | 91.21 | 0.0 | 0 | 0 | 0.0 | 0.41 | -97.08 | 0.0 | 14.19 | -20.77 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 5.08 | -45.44 | 0.0 | 0.71 | 162.96 | 0.0 | 0.91 | -51.34 | 0.0 | 0 | 0 | 0.0 | 13.98 | 381.93 | 0.0 | 17.91 | -10.82 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 9.31 | 76.66 | 0.0 | 0.27 | 35.0 | 0.0 | 1.87 | 114.94 | 0.0 | 0 | 0 | 0.0 | 2.90 | -23.58 | 0.0 | 20.09 | 21.67 | 0.0 | 0.00 | 0 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 5.27 | 0.0 | 0.0 | 0.2 | 0.0 | 0.0 | 0.87 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 3.80 | 0.0 | 0.0 | 16.51 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 47.46 | -32.86 | 1.36 | -64.3 | 5.6 | -11.25 | 0 | 0 | 2.87 | -46.83 | 11.80 | 32.19 | 0.00 | 0 | 0 | 0 |
| 2022 (9) | 70.69 | -9.95 | 3.81 | 35.11 | 6.31 | 5.34 | 0 | 0 | 5.39 | 50.03 | 8.93 | 16.98 | 0.00 | 0 | 0 | 0 |
| 2021 (8) | 78.5 | 21.59 | 2.82 | -21.01 | 5.99 | 36.45 | 0 | 0 | 3.59 | -35.04 | 7.63 | 12.22 | 0.00 | 0 | 0 | 0 |
| 2020 (7) | 64.56 | 102.19 | 3.57 | 190.24 | 4.39 | -18.55 | 0 | 0 | 5.53 | 43.55 | 6.80 | -59.72 | 0.00 | 0 | 0 | 0 |
| 2019 (6) | 31.93 | 4.31 | 1.23 | 12.84 | 5.39 | 1.89 | 0 | 0 | 3.85 | 8.18 | 16.88 | -2.32 | 0.00 | 0 | 0 | 0 |
| 2018 (5) | 30.61 | 2.2 | 1.09 | -19.26 | 5.29 | 11.6 | 0 | 0 | 3.56 | -21.0 | 17.28 | 9.2 | 0.00 | 0 | 0 | 0 |
| 2017 (4) | 29.95 | -77.57 | 1.35 | -39.73 | 4.74 | -3.27 | 0 | 0 | 4.51 | 168.74 | 15.83 | 331.35 | 0.00 | 0 | 0 | 0 |
| 2016 (3) | 133.55 | 647.34 | 2.24 | 215.49 | 4.9 | 29.29 | 0 | 0 | 1.68 | -57.78 | 3.67 | -82.7 | 0.00 | 0 | 127 | 0.0 |
| 2015 (2) | 17.87 | -61.6 | 0.71 | -70.54 | 3.79 | -22.49 | 0 | 0 | 3.97 | -23.27 | 21.21 | 101.85 | 0.00 | 0 | 127 | 0.0 |
| 2014 (1) | 46.54 | -9.42 | 2.41 | -38.52 | 4.89 | 4.71 | 0 | 0 | 5.18 | 0 | 10.51 | 0 | 0.00 | 0 | 127 | 0.0 |
