- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 0 | 0 | -100.0 | 0.27 | 35.0 | -10.0 | 0.14 | -17.65 | -30.0 | 0 | 0 | 0 | 41.94 | 0.0 | 728.92 | 45.16 | 0.0 | 1239.03 | 0.00 | 0 | 0 | 39 | 21.88 | -30.36 |
| 23Q3 (19) | 0 | -100.0 | 0 | 0.2 | 53.85 | 0 | 0.17 | 21.43 | 70.0 | 0 | 0 | 0 | 41.94 | 0.0 | 1229.35 | 45.16 | 0.0 | 1001.24 | 0.00 | 0 | 0 | 32 | -5.88 | -39.62 |
| 23Q2 (18) | 0.31 | -98.3 | -90.22 | 0.13 | -74.0 | 30.0 | 0.14 | -57.58 | 7.69 | 0 | 0 | 0 | 41.94 | 1425.61 | 1229.35 | 45.16 | 2389.35 | 1001.24 | 0.00 | 0 | 0 | 34 | -12.82 | -40.35 |
| 23Q1 (17) | 18.19 | 206.75 | 122.1 | 0.5 | 66.67 | 72.41 | 0.33 | 65.0 | 50.0 | 0 | 0 | 0 | 2.75 | -45.67 | -22.37 | 1.81 | -46.21 | -32.46 | 0.00 | 0 | 0 | 39 | -30.36 | -33.9 |
| 22Q4 (16) | 5.93 | 0 | -69.85 | 0.3 | 0 | -55.22 | 0.2 | 100.0 | -16.67 | 0 | 0 | 0 | 5.06 | 60.37 | 48.52 | 3.37 | -17.76 | 176.42 | 0.00 | 0 | 0 | 56 | 5.66 | -5.08 |
| 22Q3 (15) | 0 | -100.0 | -100.0 | 0 | -100.0 | -100.0 | 0.1 | -23.08 | 11.11 | 0 | 0 | 0 | 3.15 | 0.0 | -57.29 | 4.10 | 0.0 | -19.8 | 0.00 | 0 | 0 | 53 | -7.02 | -13.11 |
| 22Q2 (14) | 3.17 | -61.29 | -31.68 | 0.1 | -65.52 | -72.22 | 0.13 | -40.91 | 18.18 | 0 | 0 | 0 | 3.15 | -10.91 | -59.34 | 4.10 | 52.67 | 72.99 | 0.00 | 0 | 0 | 57 | -3.39 | -5.0 |
| 22Q1 (13) | 8.19 | -58.36 | 39.52 | 0.29 | -56.72 | -36.96 | 0.22 | -8.33 | 100.0 | 0 | 0 | 0 | 3.54 | 3.95 | -54.81 | 2.69 | 120.16 | 43.35 | 0.00 | 0 | 0 | 59 | 0.0 | 20.41 |
| 21Q4 (12) | 19.67 | 1017.61 | 67.4 | 0.67 | 415.38 | -38.53 | 0.24 | 166.67 | 140.0 | 0 | 0 | 0 | 3.41 | -53.89 | -63.28 | 1.22 | -76.14 | 43.37 | 0.00 | 0 | 0 | 59 | -3.28 | 15.69 |
| 21Q3 (11) | 1.76 | -62.07 | 0 | 0.13 | -63.89 | -83.33 | 0.09 | -18.18 | 12.5 | 0 | 0 | 0 | 7.39 | -4.8 | -99.04 | 5.11 | 115.7 | -97.81 | 0.00 | 0 | 0 | 61 | 1.67 | 17.31 |
| 21Q2 (10) | 4.64 | -20.95 | 0 | 0.36 | -21.74 | -61.29 | 0.11 | 0.0 | 83.33 | 0 | 0 | 0 | 7.76 | -0.99 | -98.99 | 2.37 | 26.51 | -98.98 | 0.00 | 0 | 0 | 60 | 22.45 | 13.21 |
| 21Q1 (9) | 5.87 | -50.04 | 0 | 0.46 | -57.8 | -22.03 | 0.11 | 10.0 | 10.0 | 0 | 0 | 0 | 7.84 | -15.52 | -98.98 | 1.87 | 120.19 | -99.2 | 0.00 | 0 | 0 | 49 | -3.92 | 6.52 |
| 20Q4 (8) | 11.75 | 0 | 0 | 1.09 | 39.74 | 105.66 | 0.1 | 25.0 | 25.0 | 0 | 0 | 0 | 9.28 | -98.79 | -98.79 | 0.85 | -99.64 | -99.64 | 0.00 | 0 | 0 | 51 | -1.92 | 10.87 |
| 20Q3 (7) | 0 | 0 | 100.0 | 0.78 | -16.13 | 168.97 | 0.08 | 33.33 | 0.0 | 0 | 0 | 0 | 766.67 | 0.0 | 0.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0 | 0 | 52 | -1.89 | 20.93 |
| 20Q2 (6) | 0 | 0 | -100.0 | 0.93 | 57.63 | 304.35 | 0.06 | -40.0 | -14.29 | 0 | 0 | 0 | 766.67 | 0.0 | 0.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0 | 0 | 53 | 15.22 | 55.88 |
| 20Q1 (5) | 0 | 0 | -100.0 | 0.59 | 11.32 | 490.0 | 0.1 | 25.0 | 42.86 | 0 | 0 | 0 | 766.67 | 0.0 | 130.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0 | 0 | 46 | 0.0 | 39.39 |
| 19Q4 (4) | 0 | 100.0 | 0.0 | 0.53 | 82.76 | 0.0 | 0.08 | 0.0 | 0.0 | 0 | 0 | 0.0 | 766.67 | 0.0 | 0.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 46 | 6.98 | 0.0 |
| 19Q3 (3) | -0.05 | -266.67 | 0.0 | 0.29 | 26.09 | 0.0 | 0.08 | 14.29 | 0.0 | 0 | 0 | 0.0 | 766.67 | 0.0 | 0.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 43 | 26.47 | 0.0 |
| 19Q2 (2) | 0.03 | 0.0 | 0.0 | 0.23 | 130.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0 | 0.0 | 766.67 | 130.0 | 0.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0 | 0.0 | 34 | 3.03 | 0.0 |
| 19Q1 (1) | 0.03 | 0.0 | 0.0 | 0.1 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 333.33 | 0.0 | 0.0 | 233.33 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 33 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 18.5 | 7.0 | 1.11 | 60.87 | 0.77 | 18.46 | 0 | 0 | 6.00 | 50.35 | 4.16 | 10.71 | 0.00 | 0 | 39 | -30.36 |
| 2022 (9) | 17.29 | -45.87 | 0.69 | -57.41 | 0.65 | 16.07 | 0 | 0 | 3.99 | -21.32 | 3.76 | 114.42 | 0.00 | 0 | 56 | -5.08 |
| 2021 (8) | 31.94 | 171.83 | 1.62 | -52.35 | 0.56 | 69.7 | 0 | 0 | 5.07 | -82.47 | 1.75 | -37.57 | 0.00 | 0 | 59 | 15.69 |
| 2020 (7) | 11.75 | 117400.0 | 3.4 | 195.65 | 0.33 | 6.45 | 0 | 0 | 28.94 | -99.75 | 2.81 | -99.91 | 0.00 | 0 | 51 | 34.21 |
| 2019 (6) | 0.01 | -99.54 | 1.15 | 576.47 | 0.31 | -11.43 | 0 | 0 | 11500.00 | 147370.59 | 3100.00 | 19208.57 | 0.00 | 0 | 38 | 52.0 |
| 2018 (5) | 2.18 | 235.38 | 0.17 | 325.0 | 0.35 | -2.78 | 0 | 0 | 7.80 | 26.72 | 16.06 | -71.01 | 0.00 | 0 | 25 | 56.25 |
| 2017 (4) | 0.65 | -49.22 | 0.04 | -33.33 | 0.36 | 9.09 | 0 | 0 | 6.15 | 31.28 | 55.38 | 114.83 | 0.00 | 0 | 16 | 0.0 |
| 2016 (3) | 1.28 | -5.88 | 0.06 | -68.42 | 0.33 | 0.0 | 0 | 0 | 4.69 | -66.45 | 25.78 | 6.25 | 0.00 | 0 | 16 | 6.67 |
| 2015 (2) | 1.36 | -61.03 | 0.19 | -5.0 | 0.33 | -21.43 | 0 | 0 | 13.97 | 143.79 | 24.26 | 101.63 | 0.00 | 0 | 15 | -6.25 |
| 2014 (1) | 3.49 | -81.31 | 0.2 | -64.29 | 0.42 | -14.29 | 0 | 0 | 5.73 | 0 | 12.03 | 0 | 0.00 | 0 | 16 | -11.11 |
