- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 25Q1 (20) | 53.18 | -4.71 | 22.99 | 1.47 | -6.96 | 27.83 | 1.7 | 3.03 | 2.41 | 1.73 | 1.17 | -5.98 | 2.76 | -2.36 | 3.93 | 3.20 | 8.13 | -16.73 | 3.25 | 6.17 | -23.55 | 4727 | 5.58 | 13.63 |
| 24Q4 (19) | 55.81 | -24.88 | 24.72 | 1.58 | 8.97 | 13.67 | 1.65 | 1.23 | 21.32 | 1.71 | -8.06 | 15.54 | 2.83 | 45.05 | -8.86 | 2.96 | 34.75 | -2.72 | 3.06 | 22.38 | -7.36 | 4477 | 5.22 | 23.44 |
| 24Q3 (18) | 74.29 | 25.87 | 49.96 | 1.45 | 10.69 | 49.48 | 1.63 | 10.14 | -14.21 | 1.86 | 10.06 | 6.29 | 1.95 | -12.06 | -0.32 | 2.19 | -12.5 | -42.79 | 2.50 | -12.56 | -29.12 | 4255 | 4.8 | 18.66 |
| 24Q2 (17) | 59.02 | 36.49 | 53.86 | 1.31 | 13.91 | 31.0 | 1.48 | -10.84 | -11.9 | 1.69 | -8.15 | 38.52 | 2.22 | -16.54 | -14.86 | 2.51 | -34.68 | -42.74 | 2.86 | -32.71 | -9.97 | 4060 | -2.4 | 24.39 |
| 24Q1 (16) | 43.24 | -3.37 | 30.28 | 1.15 | -17.27 | 18.56 | 1.66 | 22.06 | 18.57 | 1.84 | 24.32 | 89.69 | 2.66 | -14.38 | -9.0 | 3.84 | 26.32 | -8.99 | 4.26 | 28.67 | 45.6 | 4160 | 14.7 | 26.98 |
| 23Q4 (15) | 44.75 | -9.67 | 25.24 | 1.39 | 43.3 | 49.46 | 1.36 | -28.42 | -39.29 | 1.48 | -15.43 | 155.17 | 3.11 | 58.64 | 19.34 | 3.04 | -20.76 | -51.52 | 3.31 | -6.38 | 103.74 | 3627 | 1.14 | 1.54 |
| 23Q3 (14) | 49.54 | 29.14 | 27.55 | 0.97 | -3.0 | -14.16 | 1.9 | 13.1 | 7.95 | 1.75 | 43.44 | 59.09 | 1.96 | -24.89 | -32.7 | 3.84 | -12.43 | -15.36 | 3.53 | 11.07 | 24.73 | 3586 | 9.87 | 2.19 |
| 23Q2 (13) | 38.36 | 15.58 | -14.64 | 1.0 | 3.09 | -15.25 | 1.68 | 20.0 | -0.59 | 1.22 | 25.77 | -7.58 | 2.61 | -10.8 | -0.72 | 4.38 | 3.83 | 16.46 | 3.18 | 8.82 | 8.28 | 3264 | -0.37 | -6.07 |
| 23Q1 (12) | 33.19 | -7.11 | -24.64 | 0.97 | 4.3 | -27.61 | 1.4 | -37.5 | -27.08 | 0.97 | 67.24 | -43.6 | 2.92 | 12.28 | -3.95 | 4.22 | -32.72 | -3.25 | 2.92 | 80.04 | -25.17 | 3276 | -8.29 | -13.45 |
| 22Q4 (11) | 35.73 | -8.01 | -42.87 | 0.93 | -17.7 | -38.82 | 2.24 | 27.27 | 13.13 | 0.58 | -47.27 | -52.46 | 2.60 | -10.54 | 7.09 | 6.27 | 38.35 | 98.02 | 1.62 | -42.68 | -16.79 | 3572 | 1.8 | -12.81 |
| 22Q3 (10) | 38.84 | -13.57 | -41.2 | 1.13 | -4.24 | -25.17 | 1.76 | 4.14 | 2.33 | 1.1 | -16.67 | 0.0 | 2.91 | 10.8 | 27.26 | 4.53 | 20.5 | 74.01 | 2.83 | -3.58 | 70.06 | 3509 | 0.98 | -23.67 |
| 22Q2 (9) | 44.94 | 2.04 | -7.66 | 1.18 | -11.94 | -23.87 | 1.69 | -11.98 | 3.68 | 1.32 | -23.26 | 97.01 | 2.63 | -13.7 | -17.55 | 3.76 | -13.74 | 12.29 | 2.94 | -24.79 | 113.37 | 3475 | -8.19 | -14.87 |
| 22Q1 (8) | 44.04 | -29.58 | -2.26 | 1.34 | -11.84 | -33.99 | 1.92 | -3.03 | -44.99 | 1.72 | 40.98 | -43.97 | 3.04 | 25.19 | -32.46 | 4.36 | 37.7 | -43.71 | 3.91 | 100.21 | -42.68 | 3785 | -7.62 | -1.89 |
| 21Q4 (7) | 62.54 | -5.31 | 21.06 | 1.52 | 0.66 | -6.17 | 1.98 | 15.12 | -15.38 | 1.22 | 10.91 | -24.22 | 2.43 | 6.31 | -22.5 | 3.17 | 21.58 | -30.11 | 1.95 | 17.13 | -37.41 | 4097 | -10.88 | -7.5 |
| 21Q3 (6) | 66.05 | 35.71 | 44.03 | 1.51 | -2.58 | 6.34 | 1.72 | 5.52 | 1.18 | 1.1 | 64.18 | -12.0 | 2.29 | -28.21 | -26.17 | 2.60 | -22.24 | -29.75 | 1.67 | 20.98 | -38.9 | 4597 | 12.62 | 14.32 |
| 21Q2 (5) | 48.67 | 8.01 | 21.04 | 1.55 | -23.65 | -19.27 | 1.63 | -53.3 | -6.32 | 0.67 | -78.18 | -19.28 | 3.18 | -29.31 | -33.3 | 3.35 | -56.76 | -22.61 | 1.38 | -79.79 | -33.31 | 4082 | 5.81 | 12.98 |
| 21Q1 (4) | 45.06 | -12.78 | 0.0 | 2.03 | 25.31 | 0.0 | 3.49 | 49.15 | 0.0 | 3.07 | 90.68 | 0.0 | 4.51 | 43.66 | 0.0 | 7.75 | 70.99 | 0.0 | 6.81 | 118.61 | 0.0 | 3858 | -12.89 | 0.0 |
| 20Q4 (3) | 51.66 | 12.65 | 0.0 | 1.62 | 14.08 | 0.0 | 2.34 | 37.65 | 0.0 | 1.61 | 28.8 | 0.0 | 3.14 | 1.28 | 0.0 | 4.53 | 22.19 | 0.0 | 3.12 | 14.34 | 0.0 | 4429 | 10.15 | 0.0 |
| 20Q3 (2) | 45.86 | 14.05 | 0.0 | 1.42 | -26.04 | 0.0 | 1.7 | -2.3 | 0.0 | 1.25 | 50.6 | 0.0 | 3.10 | -35.15 | 0.0 | 3.71 | -14.34 | 0.0 | 2.73 | 32.05 | 0.0 | 4021 | 11.29 | 0.0 |
| 20Q2 (1) | 40.21 | 0.0 | 0.0 | 1.92 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 4.77 | 0.0 | 0.0 | 4.33 | 0.0 | 0.0 | 2.06 | 0.0 | 0.0 | 3613 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2024 (10) | 232.36 | 40.11 | 5.48 | 26.56 | 6.42 | 1.26 | 7.1 | 31.24 | 2.36 | -9.67 | 2.76 | -27.73 | 3.06 | -6.33 | 4477 | 23.44 |
| 2023 (9) | 165.84 | 1.4 | 4.33 | -5.66 | 6.34 | -16.69 | 5.41 | 14.62 | 2.61 | -6.97 | 3.82 | -17.84 | 3.26 | 13.04 | 3627 | 1.54 |
| 2022 (8) | 163.55 | -26.43 | 4.59 | -30.66 | 7.61 | -13.62 | 4.72 | -22.11 | 2.81 | -5.75 | 4.65 | 17.42 | 2.89 | 5.88 | 3572 | -12.81 |
| 2021 (7) | 222.32 | 32.74 | 6.62 | 0.3 | 8.81 | 15.01 | 6.06 | 29.21 | 2.98 | -24.44 | 3.96 | -13.36 | 2.73 | -2.66 | 4097 | -7.5 |
| 2020 (6) | 167.48 | 10.04 | 6.6 | -31.61 | 7.66 | -0.39 | 4.69 | -1.88 | 3.94 | -37.85 | 4.57 | -9.48 | 2.80 | -10.83 | 4429 | 22.59 |
| 2019 (5) | 152.2 | 0.94 | 9.65 | 13.66 | 7.69 | 37.08 | 4.78 | 35.03 | 6.34 | 12.6 | 5.05 | 35.8 | 3.14 | 33.77 | 3613 | 66.73 |
| 2018 (4) | 150.78 | -10.58 | 8.49 | -22.25 | 5.61 | 3.31 | 3.54 | -17.87 | 5.63 | -13.05 | 3.72 | 15.54 | 2.35 | -8.15 | 2167 | 34.68 |
| 2017 (3) | 168.62 | -35.19 | 10.92 | -37.71 | 5.43 | 10.59 | 4.31 | -41.68 | 6.48 | -3.88 | 3.22 | 70.64 | 2.56 | -10.01 | 1609 | -6.45 |
| 2016 (2) | 260.18 | 25.85 | 17.53 | 4.16 | 4.91 | 46.13 | 7.39 | 5.72 | 6.74 | -17.23 | 1.89 | 16.12 | 2.84 | -15.99 | 1720 | 256.11 |
| 2015 (1) | 206.74 | 15.92 | 16.83 | 38.98 | 3.36 | 27.27 | 6.99 | 21.14 | 8.14 | 0 | 1.63 | 0 | 3.38 | 0 | 483 | -2.23 |
