- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 33.07 | -23.68 | -50.24 | 0.64 | -20.0 | -14.67 | 4.19 | -0.48 | -17.68 | 2.82 | -9.03 | -13.5 | 1.94 | 4.82 | 71.49 | 12.67 | 30.4 | 65.43 | 8.53 | 19.19 | 73.84 | 0 | 0 | 0 |
| 23Q3 (19) | 43.33 | -37.13 | -50.05 | 0.8 | 17.65 | -21.57 | 4.21 | -13.91 | -24.69 | 3.1 | -10.66 | -20.31 | 1.85 | 87.13 | 57.03 | 9.72 | 36.94 | 50.78 | 7.15 | 42.1 | 59.55 | 0 | 0 | 0 |
| 23Q2 (18) | 68.92 | 94.58 | 30.56 | 0.68 | -2.86 | -32.0 | 4.89 | 8.91 | 4.26 | 3.47 | 12.3 | -7.47 | 0.99 | -50.08 | -47.91 | 7.10 | -44.03 | -20.14 | 5.03 | -42.29 | -29.12 | 0 | 0 | 0 |
| 23Q1 (17) | 35.42 | -46.7 | -50.95 | 0.7 | -6.67 | -27.84 | 4.49 | -11.79 | -17.46 | 3.09 | -5.21 | -23.51 | 1.98 | 75.13 | 47.12 | 12.68 | 65.52 | 68.27 | 8.72 | 77.85 | 55.93 | 0 | 0 | 0 |
| 22Q4 (16) | 66.46 | -23.39 | -18.91 | 0.75 | -26.47 | -33.04 | 5.09 | -8.94 | -15.31 | 3.26 | -16.2 | -26.41 | 1.13 | -4.02 | -17.42 | 7.66 | 18.85 | 4.44 | 4.91 | 9.39 | -9.25 | 0 | 0 | 0 |
| 22Q3 (15) | 86.75 | 64.33 | -12.09 | 1.02 | 2.0 | 7.37 | 5.59 | 19.19 | -14.92 | 3.89 | 3.73 | -15.62 | 1.18 | -37.93 | 22.13 | 6.44 | -27.47 | -3.22 | 4.48 | -36.88 | -4.01 | 0 | 0 | 0 |
| 22Q2 (14) | 52.79 | -26.89 | -49.25 | 1.0 | 3.09 | 5.26 | 4.69 | -13.79 | -33.38 | 3.75 | -7.18 | -11.97 | 1.89 | 41.02 | 107.42 | 8.88 | 17.93 | 31.27 | 7.10 | 26.97 | 73.46 | 0 | 0 | 0 |
| 22Q1 (13) | 72.21 | -11.9 | -42.82 | 0.97 | -13.39 | -11.82 | 5.44 | -9.48 | -27.66 | 4.04 | -8.8 | 14.45 | 1.34 | -1.7 | 54.22 | 7.53 | 2.74 | 26.52 | 5.59 | 3.51 | 100.16 | 0 | 0 | 0 |
| 21Q4 (12) | 81.96 | -16.94 | -56.13 | 1.12 | 17.89 | -61.11 | 6.01 | -8.52 | -59.64 | 4.43 | -3.9 | -13.65 | 1.37 | 41.95 | -11.35 | 7.33 | 10.14 | -7.99 | 5.41 | 15.7 | 96.85 | 0 | 0 | 0 |
| 21Q3 (11) | 98.68 | -5.13 | -58.31 | 0.95 | 0.0 | -27.48 | 6.57 | -6.68 | -45.66 | 4.61 | 8.22 | 297.41 | 0.96 | 5.41 | 73.93 | 6.66 | -1.63 | 30.34 | 4.67 | 14.07 | 853.18 | 0 | 0 | 0 |
| 21Q2 (10) | 104.02 | -17.63 | -53.85 | 0.95 | -13.64 | -27.48 | 7.04 | -6.38 | -34.81 | 4.26 | 20.68 | -25.26 | 0.91 | 4.85 | 57.13 | 6.77 | 13.66 | 41.24 | 4.10 | 46.52 | 61.93 | 0 | 0 | 0 |
| 21Q1 (9) | 126.29 | -32.4 | -28.31 | 1.1 | -61.81 | 7.84 | 7.52 | -49.5 | -22.39 | 3.53 | -31.19 | -8.31 | 0.87 | -43.5 | 50.43 | 5.95 | -25.29 | 8.25 | 2.80 | 1.8 | 27.89 | 0 | 0 | 0 |
| 20Q4 (8) | 186.83 | -21.06 | -41.49 | 2.88 | 119.85 | 65.52 | 14.89 | 23.16 | 7.35 | 5.13 | 342.24 | -36.98 | 1.54 | 178.51 | 182.9 | 7.97 | 56.02 | 83.49 | 2.75 | 460.24 | 7.72 | 0 | 0 | 0 |
| 20Q3 (7) | 236.68 | 5.01 | -14.92 | 1.31 | 0.0 | -28.42 | 12.09 | 11.94 | -10.64 | 1.16 | -79.65 | -73.27 | 0.55 | -4.77 | -15.87 | 5.11 | 6.6 | 5.02 | 0.49 | -80.62 | -68.59 | 0 | 0 | 0 |
| 20Q2 (6) | 225.38 | 27.94 | 40.21 | 1.31 | 28.43 | -28.02 | 10.8 | 11.46 | -14.15 | 5.7 | 48.05 | -28.66 | 0.58 | 0.38 | -48.66 | 4.79 | -12.89 | -38.77 | 2.53 | 15.72 | -49.12 | 0 | 0 | 0 |
| 20Q1 (5) | 176.16 | -44.83 | 11.47 | 1.02 | -41.38 | -18.4 | 9.69 | -30.14 | -10.03 | 3.85 | -52.7 | 3.22 | 0.58 | 6.26 | -26.79 | 5.50 | 26.64 | -19.28 | 2.19 | -14.26 | -7.4 | 0 | 0 | 0 |
| 19Q4 (4) | 319.33 | 14.8 | 0.0 | 1.74 | -4.92 | 0.0 | 13.87 | 2.51 | 0.0 | 8.14 | 87.56 | 0.0 | 0.54 | -17.17 | 0.0 | 4.34 | -10.7 | 0.0 | 2.55 | 63.38 | 0.0 | 0 | 0 | 0.0 |
| 19Q3 (3) | 278.17 | 73.05 | 0.0 | 1.83 | 0.55 | 0.0 | 13.53 | 7.55 | 0.0 | 4.34 | -45.68 | 0.0 | 0.66 | -41.89 | 0.0 | 4.86 | -37.85 | 0.0 | 1.56 | -68.61 | 0.0 | 0 | 0 | 0.0 |
| 19Q2 (2) | 160.75 | 1.71 | 0.0 | 1.82 | 45.6 | 0.0 | 12.58 | 16.81 | 0.0 | 7.99 | 114.21 | 0.0 | 1.13 | 43.15 | 0.0 | 7.83 | 14.84 | 0.0 | 4.97 | 110.6 | 0.0 | 0 | 0 | 0.0 |
| 19Q1 (1) | 158.04 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 10.77 | 0.0 | 0.0 | 3.73 | 0.0 | 0.0 | 0.79 | 0.0 | 0.0 | 6.81 | 0.0 | 0.0 | 2.36 | 0.0 | 0.0 | 0 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 180.74 | -35.03 | 2.81 | -24.87 | 17.77 | -14.61 | 12.48 | -16.47 | 1.55 | 15.65 | 9.83 | 31.44 | 6.90 | 28.58 | 0 | 0 |
| 2022 (9) | 278.21 | -32.3 | 3.74 | -9.22 | 20.81 | -23.35 | 14.94 | -11.18 | 1.34 | 34.09 | 7.48 | 13.22 | 5.37 | 31.2 | 0 | 0 |
| 2021 (8) | 410.95 | -50.19 | 4.12 | -36.81 | 27.15 | -42.81 | 16.82 | 6.12 | 1.00 | 26.87 | 6.61 | 14.83 | 4.09 | 113.06 | 0 | 0 |
| 2020 (7) | 825.06 | -9.96 | 6.52 | -1.81 | 47.47 | -6.46 | 15.85 | -34.48 | 0.79 | 9.05 | 5.75 | 3.88 | 1.92 | -27.23 | 0 | 0 |
| 2019 (6) | 916.28 | -3.97 | 6.64 | 13.89 | 50.75 | -20.93 | 24.19 | 19.81 | 0.72 | 18.6 | 5.54 | -17.66 | 2.64 | 24.76 | 0 | 0 |
| 2018 (5) | 954.16 | 2.27 | 5.83 | 31.9 | 64.18 | -0.25 | 20.19 | 21.63 | 0.61 | 28.97 | 6.73 | -2.47 | 2.12 | 18.92 | 0 | 0 |
| 2017 (4) | 932.96 | 17.93 | 4.42 | -10.89 | 64.34 | 25.61 | 16.6 | 28.78 | 0.47 | -24.43 | 6.90 | 6.52 | 1.78 | 9.21 | 0 | 0 |
| 2016 (3) | 791.14 | -4.0 | 4.96 | -25.53 | 51.22 | -19.99 | 12.89 | -22.02 | 0.63 | -22.42 | 6.47 | -16.66 | 1.63 | -18.77 | 34530 | 0.0 |
| 2015 (2) | 824.13 | 49.09 | 6.66 | 10.82 | 64.02 | 45.01 | 16.53 | 55.94 | 0.81 | -25.67 | 7.77 | -2.74 | 2.01 | 4.6 | 34530 | 0.0 |
| 2014 (1) | 552.77 | 27.82 | 6.01 | 84.36 | 44.15 | 36.48 | 10.6 | 25.74 | 1.09 | 0 | 7.99 | 0 | 1.92 | 0 | 34530 | 0.0 |
