- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 83.58 | 9.38 | -1.59 | 6.96 | 7.57 | 0.72 | 0.86 | 2.38 | -1.15 | 0 | 0 | 0 | 8.33 | -1.65 | 2.35 | 1.03 | -6.4 | 0.45 | 0.00 | 0 | 0 | 2141 | 0.0 | 0.0 |
| 23Q3 (19) | 76.41 | 8.24 | 0.22 | 6.47 | 5.37 | -3.29 | 0.84 | -16.83 | 0.0 | 0 | 0 | 0 | 8.47 | -2.65 | -3.5 | 1.10 | -23.17 | -0.22 | 0.00 | 0 | 0 | 2141 | 0.0 | -2.24 |
| 23Q2 (18) | 70.59 | -14.03 | 1.25 | 6.14 | -8.9 | -5.97 | 1.01 | 21.69 | 23.17 | 0 | 0 | 0 | 8.70 | 5.96 | -7.13 | 1.43 | 41.55 | 21.65 | 0.00 | 0 | 0 | 2141 | 0.0 | -2.24 |
| 23Q1 (17) | 82.11 | -3.32 | 1.75 | 6.74 | -2.46 | -1.75 | 0.83 | -4.6 | -3.49 | 0 | 0 | 0 | 8.21 | 0.89 | -3.44 | 1.01 | -1.32 | -5.15 | 0.00 | 0 | 0 | 2141 | 0.0 | -2.24 |
| 22Q4 (16) | 84.93 | 11.4 | -10.7 | 6.91 | 3.29 | -6.11 | 0.87 | 3.57 | -6.45 | 0 | 0 | 0 | 8.14 | -7.28 | 5.14 | 1.02 | -7.03 | 4.76 | 0.00 | 0 | 0 | 2141 | -2.24 | -2.24 |
| 22Q3 (15) | 76.24 | 9.35 | 3.47 | 6.69 | 2.45 | 2.61 | 0.84 | 2.44 | -4.55 | 0 | 0 | 0 | 8.77 | -6.31 | -0.84 | 1.10 | -6.32 | -7.75 | 0.00 | 0 | 0 | 2190 | 0.0 | -1.88 |
| 22Q2 (14) | 69.72 | -13.61 | 5.38 | 6.53 | -4.81 | 7.05 | 0.82 | -4.65 | -1.2 | 0 | 0 | 0 | 9.37 | 10.18 | 1.58 | 1.18 | 10.37 | -6.25 | 0.00 | 0 | 0 | 2190 | 0.0 | -1.88 |
| 22Q1 (13) | 80.7 | -15.15 | 6.97 | 6.86 | -6.79 | 12.64 | 0.86 | -7.53 | -1.15 | 0 | 0 | 0 | 8.50 | 9.85 | 5.3 | 1.07 | 8.99 | -7.59 | 0.00 | 0 | 0 | 2190 | 0.0 | -1.88 |
| 21Q4 (12) | 95.11 | 29.09 | 25.19 | 7.36 | 12.88 | 20.66 | 0.93 | 5.68 | 4.49 | 0 | 0 | 0 | 7.74 | -12.55 | -3.63 | 0.98 | -18.13 | -16.53 | 0.00 | 0 | 0 | 2190 | -1.88 | -1.88 |
| 21Q3 (11) | 73.68 | 11.37 | 9.12 | 6.52 | 6.89 | 6.36 | 0.88 | 6.02 | -1.12 | 0 | 0 | 0 | 8.85 | -4.02 | -2.53 | 1.19 | -4.8 | -9.39 | 0.00 | 0 | 0 | 2232 | 0.0 | -12.57 |
| 21Q2 (10) | 66.16 | -12.3 | 11.55 | 6.1 | 0.16 | 4.63 | 0.83 | -4.6 | -4.6 | 0 | 0 | 0 | 9.22 | 14.21 | -6.2 | 1.25 | 8.78 | -14.48 | 0.00 | 0 | 0 | 2232 | 0.0 | -12.57 |
| 21Q1 (9) | 75.44 | -0.7 | 12.13 | 6.09 | -0.16 | 1.0 | 0.87 | -2.25 | -7.45 | 0 | 0 | 0 | 8.07 | 0.54 | -9.93 | 1.15 | -1.56 | -17.46 | 0.00 | 0 | 0 | 2232 | 0.0 | -21.16 |
| 20Q4 (8) | 75.97 | 12.51 | 5.31 | 6.1 | -0.49 | -4.69 | 0.89 | 0.0 | 5.95 | 0 | 0 | 0 | 8.03 | -11.56 | -9.49 | 1.17 | -11.12 | 0.61 | 0.00 | 0 | 0 | 2232 | -12.57 | -21.16 |
| 20Q3 (7) | 67.52 | 13.84 | -5.34 | 6.13 | 5.15 | -5.98 | 0.89 | 2.3 | -15.24 | 0 | 0 | 0 | 9.08 | -7.64 | -0.68 | 1.32 | -10.14 | -10.46 | 0.00 | 0 | 0 | 2553 | 0.0 | -9.82 |
| 20Q2 (6) | 59.31 | -11.85 | -12.02 | 5.83 | -3.32 | -9.89 | 0.87 | -7.45 | -15.53 | 0 | 0 | 0 | 9.83 | 9.68 | 2.41 | 1.47 | 4.99 | -4.0 | 0.00 | 0 | 0 | 2553 | -9.82 | -9.82 |
| 20Q1 (5) | 67.28 | -6.74 | -13.5 | 6.03 | -5.78 | -8.77 | 0.94 | 11.9 | -3.09 | 0 | 0 | 0 | 8.96 | 1.02 | 5.46 | 1.40 | 19.99 | 12.03 | 0.00 | 0 | 0 | 2831 | 0.0 | 0.0 |
| 19Q4 (4) | 72.14 | 1.14 | 0.0 | 6.4 | -1.84 | 0.0 | 0.84 | -20.0 | 0.0 | 0 | 0 | 0.0 | 8.87 | -2.94 | 0.0 | 1.16 | -20.9 | 0.0 | 0.00 | 0 | 0.0 | 2831 | 0.0 | 0.0 |
| 19Q3 (3) | 71.33 | 5.82 | 0.0 | 6.52 | 0.77 | 0.0 | 1.05 | 1.94 | 0.0 | 0 | 0 | 0.0 | 9.14 | -4.77 | 0.0 | 1.47 | -3.66 | 0.0 | 0.00 | 0 | 0.0 | 2831 | 0.0 | 0.0 |
| 19Q2 (2) | 67.41 | -13.33 | 0.0 | 6.47 | -2.12 | 0.0 | 1.03 | 6.19 | 0.0 | 0 | 0 | 0.0 | 9.60 | 12.94 | 0.0 | 1.53 | 22.52 | 0.0 | 0.00 | 0 | 0.0 | 2831 | 0.0 | 0.0 |
| 19Q1 (1) | 77.78 | 0.0 | 0.0 | 6.61 | 0.0 | 0.0 | 0.97 | 0.0 | 0.0 | 0 | 0.0 | 0.0 | 8.50 | 0.0 | 0.0 | 1.25 | 0.0 | 0.0 | 0.00 | 0.0 | 0.0 | 2831 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 312.69 | 0.35 | 26.3 | -2.56 | 3.54 | 4.42 | 0 | 0 | 8.41 | -2.9 | 1.13 | 4.06 | 0.00 | 0 | 2141 | 0.0 |
| 2022 (9) | 311.59 | 0.39 | 26.99 | 3.53 | 3.39 | -3.42 | 0 | 0 | 8.66 | 3.13 | 1.09 | -3.79 | 0.00 | 0 | 2141 | -2.24 |
| 2021 (8) | 310.39 | 14.93 | 26.07 | 8.26 | 3.51 | -2.23 | 0 | 0 | 8.40 | -5.8 | 1.13 | -14.93 | 0.00 | 0 | 2190 | -1.88 |
| 2020 (7) | 270.07 | -6.44 | 24.08 | -7.38 | 3.59 | -7.95 | 0 | 0 | 8.92 | -1.01 | 1.33 | -1.62 | 0.00 | 0 | 2232 | -12.57 |
| 2019 (6) | 288.65 | -7.61 | 26.0 | -11.38 | 3.9 | -10.14 | 0 | 0 | 9.01 | -4.09 | 1.35 | -2.74 | 0.00 | 0 | 2553 | -9.82 |
| 2018 (5) | 312.41 | -12.58 | 29.34 | -9.42 | 4.34 | 8.77 | 0 | 0 | 9.39 | 3.62 | 1.39 | 24.43 | 0.00 | 0 | 2831 | -13.9 |
| 2017 (4) | 357.38 | 4.83 | 32.39 | -4.14 | 3.99 | 12.71 | 0 | 0 | 9.06 | -8.56 | 1.12 | 7.52 | 0.00 | 0 | 3288 | 3.23 |
| 2016 (3) | 340.91 | -4.13 | 33.79 | -6.03 | 3.54 | -1.12 | 0 | 0 | 9.91 | -1.99 | 1.04 | 3.14 | 0.00 | 0 | 3185 | 5.67 |
| 2015 (2) | 355.58 | -14.01 | 35.96 | -20.64 | 3.58 | -12.25 | 0 | 0 | 10.11 | -7.7 | 1.01 | 2.04 | 0.00 | 0 | 3014 | -27.32 |
| 2014 (1) | 413.52 | -3.18 | 45.31 | 1.5 | 4.08 | -11.3 | 0 | 0 | 10.96 | 0 | 0.99 | 0 | 0.00 | 0 | 4147 | -14.62 |
