- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1.02 | -8.11 | -14.29 | 0.07 | 0.0 | 0.0 | 0.17 | 21.43 | 41.67 | 0.01 | -66.67 | -50.0 | 6.86 | 8.82 | 16.67 | 16.67 | 32.14 | 65.28 | 0.98 | -63.73 | -41.67 | 247 | 0.0 | 0.0 |
| 23Q3 (19) | 1.11 | -33.53 | -5.13 | 0.07 | -22.22 | -12.5 | 0.14 | 0.0 | 7.69 | 0.03 | -25.0 | -40.0 | 6.31 | 17.02 | -7.77 | 12.61 | 50.45 | 13.51 | 2.70 | 12.84 | -36.76 | 247 | 0.0 | -0.4 |
| 23Q2 (18) | 1.67 | 25.56 | 24.63 | 0.09 | 12.5 | 0.0 | 0.14 | 16.67 | 16.67 | 0.04 | -20.0 | 0.0 | 5.39 | -10.4 | -19.76 | 8.38 | -7.09 | -6.39 | 2.40 | -36.29 | -19.76 | 247 | 0.0 | -0.4 |
| 23Q1 (17) | 1.33 | 11.76 | -11.92 | 0.08 | 14.29 | 0.0 | 0.12 | 0.0 | -7.69 | 0.05 | 150.0 | 0.0 | 6.02 | 2.26 | 13.53 | 9.02 | -10.53 | 4.8 | 3.76 | 123.68 | 13.53 | 247 | 0.0 | -0.4 |
| 22Q4 (16) | 1.19 | 1.71 | -38.34 | 0.07 | -12.5 | -22.22 | 0.12 | -7.69 | 9.09 | 0.02 | -60.0 | -50.0 | 5.88 | -13.97 | 26.14 | 10.08 | -9.24 | 76.93 | 1.68 | -60.67 | -18.91 | 247 | -0.4 | -0.4 |
| 22Q3 (15) | 1.17 | -12.69 | -43.75 | 0.08 | -11.11 | -20.0 | 0.13 | 8.33 | -13.33 | 0.05 | 25.0 | -64.29 | 6.84 | 1.8 | 42.22 | 11.11 | 24.07 | 54.07 | 4.27 | 43.16 | -36.51 | 248 | 0.0 | 6.9 |
| 22Q2 (14) | 1.34 | -11.26 | -55.48 | 0.09 | 12.5 | -35.71 | 0.12 | -7.69 | -42.86 | 0.04 | -20.0 | -55.56 | 6.72 | 26.77 | 44.4 | 8.96 | 4.02 | 28.36 | 2.99 | -9.85 | -0.17 | 248 | 0.0 | 6.9 |
| 22Q1 (13) | 1.51 | -21.76 | -44.89 | 0.08 | -11.11 | -38.46 | 0.13 | 18.18 | -18.75 | 0.05 | 25.0 | -44.44 | 5.30 | 13.61 | 11.67 | 8.61 | 51.05 | 47.43 | 3.31 | 59.77 | 0.81 | 248 | 0.0 | 6.9 |
| 21Q4 (12) | 1.93 | -7.21 | -35.88 | 0.09 | -10.0 | -18.18 | 0.11 | -26.67 | -35.29 | 0.04 | -71.43 | -33.33 | 4.66 | -3.01 | 27.6 | 5.70 | -20.97 | 0.91 | 2.07 | -69.21 | 3.97 | 248 | 6.9 | 6.9 |
| 21Q3 (11) | 2.08 | -30.9 | -12.24 | 0.1 | -28.57 | -16.67 | 0.15 | -28.57 | -11.76 | 0.14 | 55.56 | 75.0 | 4.81 | 3.37 | -5.05 | 7.21 | 3.37 | 0.54 | 6.73 | 125.11 | 99.4 | 232 | 0.0 | -20.0 |
| 21Q2 (10) | 3.01 | 9.85 | 64.48 | 0.14 | 7.69 | 27.27 | 0.21 | 31.25 | 40.0 | 0.09 | 0.0 | 50.0 | 4.65 | -1.97 | -22.62 | 6.98 | 19.48 | -14.88 | 2.99 | -8.97 | -8.8 | 232 | 0.0 | -23.43 |
| 21Q1 (9) | 2.74 | -8.97 | 52.22 | 0.13 | 18.18 | 44.44 | 0.16 | -5.88 | 6.67 | 0.09 | 50.0 | 50.0 | 4.74 | 29.83 | -5.11 | 5.84 | 3.39 | -29.93 | 3.28 | 64.78 | -1.46 | 232 | 0.0 | -23.43 |
| 20Q4 (8) | 3.01 | 27.0 | -10.15 | 0.11 | -8.33 | 22.22 | 0.17 | 0.0 | 0.0 | 0.06 | -25.0 | 20.0 | 3.65 | -27.82 | 36.03 | 5.65 | -21.26 | 11.3 | 1.99 | -40.95 | 33.55 | 232 | -20.0 | -23.43 |
| 20Q3 (7) | 2.37 | 29.51 | 2.6 | 0.12 | 9.09 | 100.0 | 0.17 | 13.33 | 6.25 | 0.08 | 33.33 | 33.33 | 5.06 | -15.77 | 94.94 | 7.17 | -12.49 | 3.56 | 3.38 | 2.95 | 29.96 | 290 | -4.29 | -4.29 |
| 20Q2 (6) | 1.83 | 1.67 | -11.17 | 0.11 | 22.22 | 175.0 | 0.15 | 0.0 | 0.0 | 0.06 | 0.0 | 20.0 | 6.01 | 20.22 | 209.56 | 8.20 | -1.64 | 12.57 | 3.28 | -1.64 | 35.08 | 303 | 0.0 | 1.0 |
| 20Q1 (5) | 1.8 | -46.27 | -10.45 | 0.09 | 0.0 | 125.0 | 0.15 | -11.76 | 0.0 | 0.06 | 20.0 | -14.29 | 5.00 | 86.11 | 151.25 | 8.33 | 64.22 | 11.67 | 3.33 | 123.33 | -4.29 | 303 | 0.0 | 4.12 |
| 19Q4 (4) | 3.35 | 45.02 | 0.0 | 0.09 | 50.0 | 0.0 | 0.17 | 6.25 | 0.0 | 0.05 | -16.67 | 0.0 | 2.69 | 3.43 | 0.0 | 5.07 | -26.74 | 0.0 | 1.49 | -42.54 | 0.0 | 303 | 0.0 | 0.0 |
| 19Q3 (3) | 2.31 | 12.14 | 0.0 | 0.06 | 50.0 | 0.0 | 0.16 | 6.67 | 0.0 | 0.06 | 20.0 | 0.0 | 2.60 | 33.77 | 0.0 | 6.93 | -4.88 | 0.0 | 2.60 | 7.01 | 0.0 | 303 | 1.0 | 0.0 |
| 19Q2 (2) | 2.06 | 2.49 | 0.0 | 0.04 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.05 | -28.57 | 0.0 | 1.94 | -2.43 | 0.0 | 7.28 | -2.43 | 0.0 | 2.43 | -30.31 | 0.0 | 300 | 3.09 | 0.0 |
| 19Q1 (1) | 2.01 | 0.0 | 0.0 | 0.04 | 0.0 | 0.0 | 0.15 | 0.0 | 0.0 | 0.07 | 0.0 | 0.0 | 1.99 | 0.0 | 0.0 | 7.46 | 0.0 | 0.0 | 3.48 | 0.0 | 0.0 | 291 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 5.13 | -1.54 | 0.3 | -6.25 | 0.57 | 11.76 | 0.13 | -18.75 | 5.85 | -4.79 | 11.11 | 13.51 | 2.53 | -17.48 | 247 | 0.0 |
| 2022 (9) | 5.21 | -46.67 | 0.32 | -30.43 | 0.51 | -19.05 | 0.16 | -55.56 | 6.14 | 30.45 | 9.79 | 51.81 | 3.07 | -16.66 | 247 | -0.4 |
| 2021 (8) | 9.77 | 8.56 | 0.46 | 6.98 | 0.63 | -1.56 | 0.36 | 44.0 | 4.71 | -1.45 | 6.45 | -9.32 | 3.68 | 32.65 | 248 | 6.9 |
| 2020 (7) | 9.0 | -7.41 | 0.43 | 79.17 | 0.64 | 1.59 | 0.25 | 8.7 | 4.78 | 93.5 | 7.11 | 9.71 | 2.78 | 17.39 | 232 | -20.0 |
| 2019 (6) | 9.72 | 7.4 | 0.24 | 20.0 | 0.63 | 5.0 | 0.23 | -8.0 | 2.47 | 11.73 | 6.48 | -2.24 | 2.37 | -14.34 | 290 | -3.97 |
| 2018 (5) | 9.05 | -14.62 | 0.2 | -16.67 | 0.6 | -9.09 | 0.25 | -7.41 | 2.21 | -2.39 | 6.63 | 6.48 | 2.76 | 8.45 | 302 | -8.21 |
| 2017 (4) | 10.6 | 2.81 | 0.24 | 20.0 | 0.66 | 17.86 | 0.27 | 17.39 | 2.26 | 16.72 | 6.23 | 14.63 | 2.55 | 14.18 | 329 | 301.22 |
| 2016 (3) | 10.31 | 37.83 | 0.2 | 81.82 | 0.56 | 80.65 | 0.23 | 283.33 | 1.94 | 31.91 | 5.43 | 31.06 | 2.23 | 178.11 | 82 | 0.0 |
| 2015 (2) | 7.48 | -9.11 | 0.11 | 0.0 | 0.31 | -8.82 | 0.06 | -40.0 | 1.47 | 10.03 | 4.14 | 0.32 | 0.80 | -33.98 | 82 | -48.43 |
| 2014 (1) | 8.23 | 29.61 | 0.11 | 10.0 | 0.34 | -29.17 | 0.1 | -16.67 | 1.34 | 0 | 4.13 | 0 | 1.22 | 0 | 159 | -7.02 |
