- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 54.83 | -9.7 | -11.48 | 2.32 | 4.98 | 2.2 | 0.93 | -1.06 | 1.09 | 0.4 | -2.44 | 2.56 | 4.23 | 16.25 | 15.46 | 1.70 | 9.56 | 14.2 | 0.73 | 8.04 | 15.86 | 676 | 0.0 | 0.0 |
| 23Q3 (19) | 60.72 | 3.64 | -17.21 | 2.21 | -5.15 | -2.64 | 0.94 | 3.3 | -4.08 | 0.41 | -14.58 | 17.14 | 3.64 | -8.48 | 17.59 | 1.55 | -0.33 | 15.85 | 0.68 | -17.58 | 41.49 | 676 | 0.0 | 0.0 |
| 23Q2 (18) | 58.59 | 2.66 | -2.01 | 2.33 | 4.95 | 7.37 | 0.91 | 5.81 | -1.09 | 0.48 | 140.0 | 50.0 | 3.98 | 2.23 | 9.57 | 1.55 | 3.07 | 0.94 | 0.82 | 133.77 | 53.07 | 676 | 0.0 | 0.0 |
| 23Q1 (17) | 57.07 | -7.86 | 2.55 | 2.22 | -2.2 | 11.0 | 0.86 | -6.52 | 0.0 | 0.2 | -48.72 | -37.5 | 3.89 | 6.14 | 8.24 | 1.51 | 1.46 | -2.49 | 0.35 | -44.34 | -39.06 | 676 | 0.0 | 0.0 |
| 22Q4 (16) | 61.94 | -15.54 | 4.08 | 2.27 | 0.0 | -2.99 | 0.92 | -6.12 | -19.3 | 0.39 | 11.43 | 25.81 | 3.66 | 18.4 | -6.8 | 1.49 | 11.16 | -22.46 | 0.63 | 31.94 | 20.87 | 676 | 0.0 | 0.0 |
| 22Q3 (15) | 73.34 | 22.66 | 9.1 | 2.27 | 4.61 | 12.38 | 0.98 | 6.52 | 6.52 | 0.35 | 9.38 | -18.6 | 3.10 | -14.72 | 3.0 | 1.34 | -13.16 | -2.37 | 0.48 | -10.83 | -25.4 | 676 | 0.0 | 0.0 |
| 22Q2 (14) | 59.79 | 7.44 | 5.32 | 2.17 | 8.5 | 1.4 | 0.92 | 6.98 | 5.75 | 0.32 | 0.0 | 3.23 | 3.63 | 0.99 | -3.72 | 1.54 | -0.43 | 0.41 | 0.54 | -6.92 | -1.99 | 676 | 0.0 | 0.0 |
| 22Q1 (13) | 55.65 | -6.49 | 0.27 | 2.0 | -14.53 | 4.17 | 0.86 | -24.56 | 4.88 | 0.32 | 3.23 | -28.89 | 3.59 | -8.6 | 3.89 | 1.55 | -19.33 | 4.6 | 0.58 | 10.39 | -29.08 | 676 | 0.0 | 0.0 |
| 21Q4 (12) | 59.51 | -11.47 | 11.38 | 2.34 | 15.84 | 13.59 | 1.14 | 23.91 | 35.71 | 0.31 | -27.91 | 0.0 | 3.93 | 30.85 | 1.99 | 1.92 | 39.97 | 21.85 | 0.52 | -18.57 | -10.22 | 676 | 0.0 | 0.0 |
| 21Q3 (11) | 67.22 | 18.41 | 15.52 | 2.02 | -5.61 | 3.59 | 0.92 | 5.75 | 8.24 | 0.43 | 38.71 | 34.38 | 3.01 | -20.28 | -10.33 | 1.37 | -10.69 | -6.3 | 0.64 | 17.15 | 16.32 | 676 | 0.0 | 0.0 |
| 21Q2 (10) | 56.77 | 2.29 | 3.86 | 2.14 | 11.46 | 8.08 | 0.87 | 6.1 | 6.1 | 0.31 | -31.11 | -6.06 | 3.77 | 8.96 | 4.06 | 1.53 | 3.72 | 2.15 | 0.55 | -32.65 | -9.55 | 676 | 0.0 | 0.0 |
| 21Q1 (9) | 55.5 | 3.87 | 12.58 | 1.92 | -6.8 | -8.13 | 0.82 | -2.38 | 3.8 | 0.45 | 45.16 | 55.17 | 3.46 | -10.27 | -18.4 | 1.48 | -6.02 | -7.8 | 0.81 | 39.75 | 37.84 | 676 | 0.0 | 0.0 |
| 20Q4 (8) | 53.43 | -8.18 | -0.61 | 2.06 | 5.64 | 1.98 | 0.84 | -1.18 | 7.69 | 0.31 | -3.12 | -6.06 | 3.86 | 15.05 | 2.61 | 1.57 | 7.63 | 8.36 | 0.58 | 5.51 | -5.48 | 676 | 0.0 | 0.0 |
| 20Q3 (7) | 58.19 | 6.46 | 12.82 | 1.95 | -1.52 | -8.45 | 0.85 | 3.66 | 7.59 | 0.32 | -3.03 | 28.0 | 3.35 | -7.49 | -18.85 | 1.46 | -2.63 | -4.63 | 0.55 | -8.91 | 13.46 | 676 | 0.0 | 0.0 |
| 20Q2 (6) | 54.66 | 10.87 | 28.92 | 1.98 | -5.26 | -2.46 | 0.82 | 3.8 | 7.89 | 0.33 | 13.79 | 0.0 | 3.62 | -14.55 | -24.34 | 1.50 | -6.38 | -16.31 | 0.60 | 2.63 | -22.43 | 676 | 0.0 | 0.0 |
| 20Q1 (5) | 49.3 | -8.3 | 17.35 | 2.09 | 3.47 | -1.88 | 0.79 | 1.28 | 8.22 | 0.29 | -12.12 | -17.14 | 4.24 | 12.83 | -16.39 | 1.60 | 10.44 | -7.78 | 0.59 | -4.17 | -29.39 | 676 | 0.0 | 0.0 |
| 19Q4 (4) | 53.76 | 4.23 | 0.0 | 2.02 | -5.16 | 0.0 | 0.78 | -1.27 | 0.0 | 0.33 | 32.0 | 0.0 | 3.76 | -9.01 | 0.0 | 1.45 | -5.27 | 0.0 | 0.61 | 26.65 | 0.0 | 676 | 0.0 | 0.0 |
| 19Q3 (3) | 51.58 | 21.65 | 0.0 | 2.13 | 4.93 | 0.0 | 0.79 | 3.95 | 0.0 | 0.25 | -24.24 | 0.0 | 4.13 | -13.75 | 0.0 | 1.53 | -14.55 | 0.0 | 0.48 | -37.73 | 0.0 | 676 | 0.0 | 0.0 |
| 19Q2 (2) | 42.4 | 0.93 | 0.0 | 2.03 | -4.69 | 0.0 | 0.76 | 4.11 | 0.0 | 0.33 | -5.71 | 0.0 | 4.79 | -5.57 | 0.0 | 1.79 | 3.15 | 0.0 | 0.78 | -6.58 | 0.0 | 676 | 0.0 | 0.0 |
| 19Q1 (1) | 42.01 | 0.0 | 0.0 | 2.13 | 0.0 | 0.0 | 0.73 | 0.0 | 0.0 | 0.35 | 0.0 | 0.0 | 5.07 | 0.0 | 0.0 | 1.74 | 0.0 | 0.0 | 0.83 | 0.0 | 0.0 | 676 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 231.2 | -7.78 | 9.09 | 4.36 | 3.65 | -0.82 | 1.5 | 8.7 | 3.93 | 13.17 | 1.58 | 7.55 | 0.65 | 17.87 | 676 | 0.0 |
| 2022 (9) | 250.71 | 4.9 | 8.71 | 3.44 | 3.68 | -1.6 | 1.38 | -8.61 | 3.47 | -1.38 | 1.47 | -6.2 | 0.55 | -12.87 | 676 | 0.0 |
| 2021 (8) | 239.01 | 10.87 | 8.42 | 4.21 | 3.74 | 13.33 | 1.51 | 20.8 | 3.52 | -6.01 | 1.56 | 2.22 | 0.63 | 8.95 | 676 | 0.0 |
| 2020 (7) | 215.57 | 13.61 | 8.08 | -2.77 | 3.3 | 8.2 | 1.25 | -0.79 | 3.75 | -14.42 | 1.53 | -4.77 | 0.58 | -12.68 | 676 | 0.0 |
| 2019 (6) | 189.74 | 10.65 | 8.31 | -1.31 | 3.05 | 5.9 | 1.26 | 11.5 | 4.38 | -10.8 | 1.61 | -4.29 | 0.66 | 0.77 | 676 | 0.0 |
| 2018 (5) | 171.48 | 1.8 | 8.42 | 2.06 | 2.88 | 1.41 | 1.13 | -10.32 | 4.91 | 0.26 | 1.68 | -0.38 | 0.66 | -11.9 | 676 | 0.0 |
| 2017 (4) | 168.45 | 4.11 | 8.25 | -0.24 | 2.84 | 3.27 | 1.26 | 0.8 | 4.90 | -4.18 | 1.69 | -0.8 | 0.75 | -3.18 | 676 | 0.0 |
| 2016 (3) | 161.8 | 2.89 | 8.27 | 9.1 | 2.75 | 0.73 | 1.25 | 5.04 | 5.11 | 6.04 | 1.70 | -2.09 | 0.77 | 2.09 | 676 | 0.0 |
| 2015 (2) | 157.26 | 1.91 | 7.58 | 2.29 | 2.73 | 3.41 | 1.19 | 26.6 | 4.82 | 0.38 | 1.74 | 1.47 | 0.76 | 24.22 | 676 | 0.0 |
| 2014 (1) | 154.31 | 6.49 | 7.41 | 10.27 | 2.64 | -3.65 | 0.94 | -17.54 | 4.80 | 0 | 1.71 | 0 | 0.61 | 0 | 676 | -19.52 |
