- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 87.04 | 12.51 | 9.43 | 1.69 | 10.46 | -4.52 | 4.79 | 6.92 | 7.64 | 22.14 | 23.89 | 13.02 | 1.94 | -1.83 | -12.75 | 5.50 | -4.97 | -1.63 | 25.44 | 10.12 | 3.28 | 3685 | 0.0 | 0.0 |
| 23Q3 (19) | 77.36 | 10.09 | -29.81 | 1.53 | 10.87 | -13.07 | 4.48 | -3.45 | 0.9 | 17.87 | -0.45 | -13.13 | 1.98 | 0.71 | 23.86 | 5.79 | -12.3 | 43.76 | 23.10 | -9.57 | 23.78 | 3685 | 0.0 | 3.69 |
| 23Q2 (18) | 70.27 | 9.37 | -61.03 | 1.38 | 6.15 | -32.68 | 4.64 | 10.21 | 1.31 | 17.95 | 0.84 | -7.04 | 1.96 | -2.94 | 72.73 | 6.60 | 0.77 | 159.96 | 25.54 | -7.8 | 138.52 | 3685 | 0.0 | 3.69 |
| 23Q1 (17) | 64.25 | -19.22 | -67.79 | 1.3 | -26.55 | -33.67 | 4.21 | -5.39 | 6.05 | 17.8 | -9.14 | -6.07 | 2.02 | -9.08 | 105.91 | 6.55 | 17.12 | 229.21 | 27.70 | 12.49 | 191.6 | 3685 | 0.0 | 3.69 |
| 22Q4 (16) | 79.54 | -27.84 | -62.83 | 1.77 | 0.57 | -9.23 | 4.45 | 0.23 | 14.4 | 19.59 | -4.76 | 0.15 | 2.23 | 39.36 | 144.2 | 5.59 | 38.88 | 207.76 | 24.63 | 31.97 | 169.45 | 3685 | 3.69 | 3.69 |
| 22Q3 (15) | 110.22 | -38.87 | -53.76 | 1.76 | -14.15 | -21.08 | 4.44 | -3.06 | 5.71 | 20.57 | 6.53 | 1.83 | 1.60 | 40.45 | 70.69 | 4.03 | 58.59 | 128.63 | 18.66 | 74.27 | 120.23 | 3554 | 0.0 | 0.34 |
| 22Q2 (14) | 180.31 | -9.6 | -20.35 | 2.05 | 4.59 | -11.26 | 4.58 | 15.37 | 12.25 | 19.31 | 1.9 | 2.6 | 1.14 | 15.7 | 11.41 | 2.54 | 27.62 | 40.93 | 10.71 | 12.72 | 28.81 | 3554 | 0.0 | 0.34 |
| 22Q1 (13) | 199.46 | -6.79 | 12.49 | 1.96 | 0.51 | 10.11 | 3.97 | 2.06 | 26.43 | 18.95 | -3.12 | 15.34 | 0.98 | 7.83 | -2.12 | 1.99 | 9.49 | 12.39 | 9.50 | 3.94 | 2.53 | 3554 | 0.0 | 0.34 |
| 21Q4 (12) | 213.99 | -10.23 | 44.85 | 1.95 | -12.56 | 5.98 | 3.89 | -7.38 | 19.69 | 19.56 | -3.17 | 35.93 | 0.91 | -2.59 | -26.84 | 1.82 | 3.17 | -17.37 | 9.14 | 7.86 | -6.16 | 3554 | 0.34 | 0.34 |
| 21Q3 (11) | 238.37 | 5.3 | 55.55 | 2.23 | -3.46 | 13.78 | 4.2 | 2.94 | 36.81 | 20.2 | 7.33 | 45.43 | 0.94 | -8.32 | -26.86 | 1.76 | -2.24 | -12.05 | 8.47 | 1.93 | -6.51 | 3542 | 0.0 | 7.11 |
| 21Q2 (10) | 226.37 | 27.67 | 37.29 | 2.31 | 29.78 | -0.43 | 4.08 | 29.94 | 19.3 | 18.82 | 14.55 | 51.9 | 1.02 | 1.65 | -27.47 | 1.80 | 1.78 | -13.1 | 8.31 | -10.28 | 10.64 | 3542 | 0.0 | 7.11 |
| 21Q1 (9) | 177.31 | 20.02 | 22.97 | 1.78 | -3.26 | -0.56 | 3.14 | -3.38 | -11.3 | 16.43 | 14.18 | 53.41 | 1.00 | -19.4 | -19.13 | 1.77 | -19.5 | -27.87 | 9.27 | -4.87 | 24.75 | 3542 | 0.0 | 10.03 |
| 20Q4 (8) | 147.73 | -3.6 | 12.63 | 1.84 | -6.12 | -12.38 | 3.25 | 5.86 | -7.93 | 14.39 | 3.6 | 4.73 | 1.25 | -2.62 | -22.21 | 2.20 | 9.81 | -18.26 | 9.74 | 7.46 | -7.02 | 3542 | 7.11 | 10.03 |
| 20Q3 (7) | 153.24 | -7.07 | 3.55 | 1.96 | -15.52 | -4.39 | 3.07 | -10.23 | -8.36 | 13.89 | 12.11 | 3.27 | 1.28 | -9.09 | -7.67 | 2.00 | -3.41 | -11.5 | 9.06 | 20.63 | -0.27 | 3307 | 0.0 | 2.73 |
| 20Q2 (6) | 164.89 | 14.36 | 32.54 | 2.32 | 29.61 | 32.57 | 3.42 | -3.39 | 11.04 | 12.39 | 15.69 | 17.0 | 1.41 | 13.34 | 0.03 | 2.07 | -15.52 | -16.22 | 7.51 | 1.16 | -11.73 | 3307 | 2.73 | 2.73 |
| 20Q1 (5) | 144.19 | 9.93 | 26.79 | 1.79 | -14.76 | 21.77 | 3.54 | 0.28 | 11.67 | 10.71 | -22.05 | -6.71 | 1.24 | -22.46 | -3.96 | 2.46 | -8.78 | -11.93 | 7.43 | -29.1 | -26.42 | 3219 | 0.0 | 0.0 |
| 19Q4 (4) | 131.16 | -11.37 | 0.0 | 2.1 | 2.44 | 0.0 | 3.53 | 5.37 | 0.0 | 13.74 | 2.16 | 0.0 | 1.60 | 15.58 | 0.0 | 2.69 | 18.89 | 0.0 | 10.48 | 15.26 | 0.0 | 3219 | 0.0 | 0.0 |
| 19Q3 (3) | 147.99 | 18.95 | 0.0 | 2.05 | 17.14 | 0.0 | 3.35 | 8.77 | 0.0 | 13.45 | 27.01 | 0.0 | 1.39 | -1.52 | 0.0 | 2.26 | -8.56 | 0.0 | 9.09 | 6.77 | 0.0 | 3219 | 0.0 | 0.0 |
| 19Q2 (2) | 124.41 | 9.4 | 0.0 | 1.75 | 19.05 | 0.0 | 3.08 | -2.84 | 0.0 | 10.59 | -7.75 | 0.0 | 1.41 | 8.82 | 0.0 | 2.48 | -11.19 | 0.0 | 8.51 | -15.68 | 0.0 | 3219 | 0.0 | 0.0 |
| 19Q1 (1) | 113.72 | 0.0 | 0.0 | 1.47 | 0.0 | 0.0 | 3.17 | 0.0 | 0.0 | 11.48 | 0.0 | 0.0 | 1.29 | 0.0 | 0.0 | 2.79 | 0.0 | 0.0 | 10.09 | 0.0 | 0.0 | 3219 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 298.92 | -47.51 | 5.89 | -21.88 | 18.12 | 3.9 | 75.76 | -3.38 | 1.97 | 48.83 | 6.06 | 97.95 | 25.34 | 84.09 | 3685 | 0.0 |
| 2022 (9) | 569.52 | -33.47 | 7.54 | -8.83 | 17.44 | 13.91 | 78.41 | 4.55 | 1.32 | 37.04 | 3.06 | 71.22 | 13.77 | 57.14 | 3685 | 3.69 |
| 2021 (8) | 856.04 | 40.32 | 8.27 | 4.55 | 15.31 | 15.29 | 75.0 | 45.97 | 0.97 | -25.49 | 1.79 | -17.84 | 8.76 | 4.03 | 3554 | 0.34 |
| 2020 (7) | 610.06 | 17.94 | 7.91 | 7.33 | 13.28 | 1.07 | 51.38 | 4.3 | 1.30 | -9.0 | 2.18 | -14.31 | 8.42 | -11.56 | 3542 | 7.11 |
| 2019 (6) | 517.27 | -38.95 | 7.37 | -13.29 | 13.14 | -13.78 | 49.26 | 0.8 | 1.42 | 42.01 | 2.54 | 41.22 | 9.52 | 65.09 | 3307 | 2.73 |
| 2018 (5) | 847.22 | 54.27 | 8.5 | 8.7 | 15.24 | 9.09 | 48.87 | 33.05 | 1.00 | -29.54 | 1.80 | -29.29 | 5.77 | -13.75 | 3219 | 5.92 |
| 2017 (4) | 549.18 | 31.91 | 7.82 | 3.85 | 13.97 | 30.93 | 36.73 | 48.22 | 1.42 | -21.27 | 2.54 | -0.74 | 6.69 | 12.37 | 3039 | 11.36 |
| 2016 (3) | 416.33 | -5.11 | 7.53 | 13.92 | 10.67 | -11.53 | 24.78 | 26.82 | 1.81 | 20.06 | 2.56 | -6.76 | 5.95 | 33.65 | 2729 | 8.34 |
| 2015 (2) | 438.76 | -10.65 | 6.61 | 12.22 | 12.06 | -13.73 | 19.54 | 41.8 | 1.51 | 25.61 | 2.75 | -3.45 | 4.45 | 58.71 | 2519 | 0.2 |
| 2014 (1) | 491.08 | 8.59 | 5.89 | -5.46 | 13.98 | 23.28 | 13.78 | -1.85 | 1.20 | 0 | 2.85 | 0 | 2.81 | 0 | 2514 | -24.84 |
