- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 12.39 | 52.77 | -13.78 | 0.66 | 15.79 | 3.12 | 1.15 | 3.6 | -2.54 | 1.04 | 28.4 | 31.65 | 5.33 | -24.21 | 19.61 | 9.28 | -32.19 | 13.03 | 8.39 | -15.96 | 52.68 | 92 | 0.0 | 0.0 |
| 23Q3 (19) | 8.11 | 2.4 | -50.52 | 0.57 | -9.52 | -3.39 | 1.11 | -0.89 | -15.27 | 0.81 | -5.81 | -1.22 | 7.03 | -11.64 | 95.25 | 13.69 | -3.21 | 71.24 | 9.99 | -8.02 | 99.63 | 92 | 0.0 | -76.47 |
| 23Q2 (18) | 7.92 | -27.87 | -58.23 | 0.63 | -3.08 | 10.53 | 1.12 | 6.67 | 0.9 | 0.86 | 28.36 | -14.85 | 7.95 | 34.37 | 164.59 | 14.14 | 47.88 | 141.55 | 10.86 | 77.95 | 103.84 | 92 | 0.0 | -76.47 |
| 23Q1 (17) | 10.98 | -23.59 | -37.58 | 0.65 | 1.56 | 30.0 | 1.05 | -11.02 | 0.0 | 0.67 | -15.19 | 1.52 | 5.92 | 32.92 | 108.26 | 9.56 | 16.46 | 60.2 | 6.10 | 10.99 | 62.63 | 92 | 0.0 | -76.47 |
| 22Q4 (16) | 14.37 | -12.32 | -36.47 | 0.64 | 8.47 | -3.03 | 1.18 | -9.92 | 9.26 | 0.79 | -3.66 | -13.19 | 4.45 | 23.72 | 52.64 | 8.21 | 2.74 | 71.99 | 5.50 | 9.88 | 36.65 | 92 | -76.47 | -76.47 |
| 22Q3 (15) | 16.39 | -13.55 | -9.95 | 0.59 | 3.51 | 5.36 | 1.31 | 18.02 | 21.3 | 0.82 | -18.81 | -7.87 | 3.60 | 19.74 | 16.99 | 7.99 | 36.52 | 34.69 | 5.00 | -6.08 | 2.31 | 391 | 0.0 | -9.07 |
| 22Q2 (14) | 18.96 | 7.79 | -5.91 | 0.57 | 14.0 | -21.92 | 1.11 | 5.71 | -7.5 | 1.01 | 53.03 | 44.29 | 3.01 | 5.76 | -17.02 | 5.85 | -1.92 | -1.69 | 5.33 | 41.97 | 53.34 | 391 | 0.0 | -9.07 |
| 22Q1 (13) | 17.59 | -22.24 | -21.86 | 0.5 | -24.24 | -19.35 | 1.05 | -2.78 | 6.06 | 0.66 | -27.47 | -4.35 | 2.84 | -2.58 | 3.2 | 5.97 | 25.02 | 35.73 | 3.75 | -6.73 | 22.41 | 391 | 0.0 | -9.07 |
| 21Q4 (12) | 22.62 | 24.29 | -13.2 | 0.66 | 17.86 | -14.29 | 1.08 | 0.0 | -7.69 | 0.91 | 2.25 | 13.75 | 2.92 | -5.17 | -1.25 | 4.77 | -19.54 | 6.35 | 4.02 | -17.73 | 31.05 | 391 | -9.07 | -9.07 |
| 21Q3 (11) | 18.2 | -9.68 | -36.61 | 0.56 | -23.29 | -20.0 | 1.08 | -10.0 | -5.26 | 0.89 | 27.14 | 14.1 | 3.08 | -15.07 | 26.2 | 5.93 | -0.36 | 49.44 | 4.89 | 40.77 | 79.99 | 430 | 0.0 | 6.7 |
| 21Q2 (10) | 20.15 | -10.48 | 1.77 | 0.73 | 17.74 | 10.61 | 1.2 | 21.21 | 12.15 | 0.7 | 1.45 | -23.08 | 3.62 | 31.53 | 8.68 | 5.96 | 35.41 | 10.2 | 3.47 | 13.33 | -24.41 | 430 | 0.0 | 6.7 |
| 21Q1 (9) | 22.51 | -13.62 | 7.29 | 0.62 | -19.48 | 40.91 | 0.99 | -15.38 | 4.21 | 0.69 | -13.75 | 0.0 | 2.75 | -6.78 | 31.33 | 4.40 | -2.04 | -2.87 | 3.07 | -0.15 | -6.8 | 430 | 0.0 | -24.3 |
| 20Q4 (8) | 26.06 | -9.23 | 24.04 | 0.77 | 10.0 | 26.23 | 1.17 | 2.63 | -7.87 | 0.8 | 2.56 | -2.44 | 2.95 | 21.19 | 1.77 | 4.49 | 13.07 | -25.73 | 3.07 | 12.99 | -21.34 | 430 | 6.7 | -24.3 |
| 20Q3 (7) | 28.71 | 45.0 | 50.71 | 0.7 | 6.06 | 4.48 | 1.14 | 6.54 | -26.92 | 0.78 | -14.29 | 23.81 | 2.44 | -26.85 | -30.68 | 3.97 | -26.52 | -51.51 | 2.72 | -40.89 | -17.85 | 403 | 0.0 | -29.05 |
| 20Q2 (6) | 19.8 | -5.62 | -11.41 | 0.66 | 50.0 | -1.49 | 1.07 | 12.63 | 10.31 | 0.91 | 31.88 | 33.82 | 3.33 | 58.94 | 11.19 | 5.40 | 19.34 | 24.52 | 4.60 | 39.74 | 51.06 | 403 | -29.05 | -29.05 |
| 20Q1 (5) | 20.98 | -0.14 | -5.83 | 0.44 | -27.87 | -21.43 | 0.95 | -25.2 | -24.6 | 0.69 | -15.85 | 38.0 | 2.10 | -27.77 | -16.56 | 4.53 | -25.09 | -19.93 | 3.29 | -15.73 | 46.55 | 568 | 0.0 | 0.0 |
| 19Q4 (4) | 21.01 | 10.29 | 0.0 | 0.61 | -8.96 | 0.0 | 1.27 | -18.59 | 0.0 | 0.82 | 30.16 | 0.0 | 2.90 | -17.45 | 0.0 | 6.04 | -26.18 | 0.0 | 3.90 | 18.02 | 0.0 | 568 | 0.0 | 0.0 |
| 19Q3 (3) | 19.05 | -14.77 | 0.0 | 0.67 | 0.0 | 0.0 | 1.56 | 60.82 | 0.0 | 0.63 | -7.35 | 0.0 | 3.52 | 17.32 | 0.0 | 8.19 | 88.68 | 0.0 | 3.31 | 8.7 | 0.0 | 568 | 0.0 | 0.0 |
| 19Q2 (2) | 22.35 | 0.31 | 0.0 | 0.67 | 19.64 | 0.0 | 0.97 | -23.02 | 0.0 | 0.68 | 36.0 | 0.0 | 3.00 | 19.27 | 0.0 | 4.34 | -23.26 | 0.0 | 3.04 | 35.57 | 0.0 | 568 | 0.0 | 0.0 |
| 19Q1 (1) | 22.28 | 0.0 | 0.0 | 0.56 | 0.0 | 0.0 | 1.26 | 0.0 | 0.0 | 0.5 | 0.0 | 0.0 | 2.51 | 0.0 | 0.0 | 5.66 | 0.0 | 0.0 | 2.24 | 0.0 | 0.0 | 568 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 39.4 | -41.46 | 2.51 | 9.13 | 4.43 | -4.73 | 3.37 | 2.43 | 6.37 | 86.44 | 11.24 | 62.75 | 8.55 | 74.99 | 92 | 0.0 |
| 2022 (9) | 67.31 | -19.37 | 2.3 | -10.85 | 4.65 | 6.65 | 3.29 | 3.13 | 3.42 | 10.56 | 6.91 | 32.27 | 4.89 | 27.91 | 92 | -76.47 |
| 2021 (8) | 83.48 | -12.63 | 2.58 | 0.39 | 4.36 | 0.93 | 3.19 | 0.31 | 3.09 | 14.9 | 5.22 | 15.52 | 3.82 | 14.82 | 391 | -9.07 |
| 2020 (7) | 95.55 | 12.82 | 2.57 | 2.39 | 4.32 | -14.46 | 3.18 | 20.91 | 2.69 | -9.25 | 4.52 | -24.18 | 3.33 | 7.17 | 430 | 6.7 |
| 2019 (6) | 84.69 | -9.7 | 2.51 | -19.81 | 5.05 | 15.83 | 2.63 | 0.38 | 2.96 | -11.19 | 5.96 | 28.27 | 3.11 | 11.17 | 403 | -29.05 |
| 2018 (5) | 93.79 | -25.62 | 3.13 | -57.06 | 4.36 | 1.16 | 2.62 | -3.68 | 3.34 | -42.28 | 4.65 | 36.0 | 2.79 | 29.5 | 568 | -39.45 |
| 2017 (4) | 126.09 | -27.79 | 7.29 | 161.29 | 4.31 | -12.58 | 2.72 | 7.94 | 5.78 | 261.84 | 3.42 | 21.07 | 2.16 | 49.47 | 938 | -12.91 |
| 2016 (3) | 174.61 | -7.07 | 2.79 | -4.78 | 4.93 | 31.12 | 2.52 | 8.15 | 1.60 | 2.47 | 2.82 | 41.1 | 1.44 | 16.39 | 1077 | -1.1 |
| 2015 (2) | 187.9 | 41.88 | 2.93 | 3.17 | 3.76 | -11.32 | 2.33 | 3.56 | 1.56 | -27.28 | 2.00 | -37.5 | 1.24 | -27.01 | 1089 | 5.63 |
| 2014 (1) | 132.44 | 60.36 | 2.84 | 113.53 | 4.24 | 69.6 | 2.25 | 11.94 | 2.14 | 0 | 3.20 | 0 | 1.70 | 0 | 1031 | -4.09 |
