- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 1201.61 | -11.03 | -5.44 | 82.2 | 6.66 | 6.91 | 32.22 | 14.09 | 8.7 | 58.28 | 13.5 | -0.09 | 6.84 | 19.87 | 13.06 | 2.68 | 28.23 | 14.96 | 4.85 | 27.56 | 5.66 | 0 | 0 | 0 |
| 23Q3 (19) | 1350.52 | 16.72 | -6.71 | 77.07 | 8.44 | -3.04 | 28.24 | 49.42 | 44.89 | 51.35 | -6.04 | 11.51 | 5.71 | -7.09 | 3.93 | 2.09 | 28.01 | 55.32 | 3.80 | -19.5 | 19.53 | 0 | 0 | 0 |
| 23Q2 (18) | 1157.04 | 3.87 | -8.84 | 71.07 | 15.52 | -3.11 | 18.9 | -23.76 | -20.75 | 54.65 | 4.87 | 17.17 | 6.14 | 11.22 | 6.29 | 1.63 | -26.6 | -13.07 | 4.72 | 0.97 | 28.53 | 0 | 0 | 0 |
| 23Q1 (17) | 1113.98 | -12.34 | -19.52 | 61.52 | -19.99 | -21.97 | 24.79 | -16.36 | 4.07 | 52.11 | -10.66 | -5.65 | 5.52 | -8.73 | -3.04 | 2.23 | -4.59 | 29.32 | 4.68 | 1.91 | 17.24 | 0 | 0 | 0 |
| 22Q4 (16) | 1270.76 | -12.22 | -16.34 | 76.89 | -3.27 | -23.48 | 29.64 | 52.08 | 23.81 | 58.33 | 26.67 | 16.8 | 6.05 | 10.2 | -8.54 | 2.33 | 73.25 | 48.0 | 4.59 | 44.3 | 39.62 | 0 | 0 | 0 |
| 22Q3 (15) | 1447.71 | 14.06 | 4.08 | 79.49 | 8.37 | -0.61 | 19.49 | -18.28 | 0.67 | 46.05 | -1.27 | -9.42 | 5.49 | -4.99 | -4.51 | 1.35 | -28.36 | -3.28 | 3.18 | -13.44 | -12.97 | 0 | 0 | 0 |
| 22Q2 (14) | 1269.22 | -8.31 | -0.9 | 73.35 | -6.96 | 4.1 | 23.85 | 0.13 | 3.56 | 46.64 | -15.55 | -5.26 | 5.78 | 1.47 | 5.05 | 1.88 | 9.2 | 4.51 | 3.67 | -7.9 | -4.4 | 0 | 0 | 0 |
| 22Q1 (13) | 1384.23 | -8.87 | 19.16 | 78.84 | -21.54 | 9.38 | 23.82 | -0.5 | 21.72 | 55.23 | 10.59 | 8.55 | 5.70 | -13.9 | -8.21 | 1.72 | 9.19 | 2.14 | 3.99 | 21.36 | -8.91 | 0 | 0 | 0 |
| 21Q4 (12) | 1519.04 | 9.21 | 24.18 | 100.49 | 25.64 | 30.03 | 23.94 | 23.66 | 25.01 | 49.94 | -1.77 | 5.43 | 6.62 | 15.05 | 4.71 | 1.58 | 13.23 | 0.67 | 3.29 | -10.05 | -15.1 | 0 | 0 | 0 |
| 21Q3 (11) | 1390.93 | 8.6 | 9.16 | 79.98 | 13.51 | 16.0 | 19.36 | -15.94 | -6.11 | 50.84 | 3.27 | 6.43 | 5.75 | 4.52 | 6.27 | 1.39 | -22.59 | -13.99 | 3.66 | -4.91 | -2.5 | 0 | 0 | 0 |
| 21Q2 (10) | 1280.8 | 10.26 | 38.81 | 70.46 | -2.25 | 40.55 | 23.03 | 17.68 | 29.02 | 49.23 | -3.24 | 22.43 | 5.50 | -11.34 | 1.26 | 1.80 | 6.73 | -7.05 | 3.84 | -12.25 | -11.8 | 0 | 0 | 0 |
| 21Q1 (9) | 1161.62 | -5.04 | 64.17 | 72.08 | -6.73 | 72.44 | 19.57 | 2.19 | 8.72 | 50.88 | 7.41 | 52.34 | 6.21 | -1.78 | 5.04 | 1.68 | 7.62 | -33.77 | 4.38 | 13.11 | -7.21 | 0 | 0 | 0 |
| 20Q4 (8) | 1223.25 | -4.0 | 25.73 | 77.28 | 12.08 | 19.09 | 19.15 | -7.13 | 0.0 | 47.37 | -0.84 | 25.12 | 6.32 | 16.76 | -5.28 | 1.57 | -3.26 | -20.47 | 3.87 | 3.3 | -0.49 | 0 | 0 | -100.0 |
| 20Q3 (7) | 1274.26 | 38.1 | 35.64 | 68.95 | 37.54 | 29.75 | 20.62 | 15.52 | 32.52 | 47.77 | 18.8 | 27.49 | 5.41 | -0.4 | -4.34 | 1.62 | -16.35 | -2.3 | 3.75 | -13.97 | -6.01 | 0 | 0 | -100.0 |
| 20Q2 (6) | 922.71 | 30.4 | 24.41 | 50.13 | 19.93 | 10.22 | 17.85 | -0.83 | -4.34 | 40.21 | 20.39 | 20.35 | 5.43 | -8.03 | -11.4 | 1.93 | -23.95 | -23.11 | 4.36 | -7.68 | -3.26 | 0 | 0 | -100.0 |
| 20Q1 (5) | 707.58 | -27.27 | -17.66 | 41.8 | -35.58 | -9.19 | 18.0 | -6.01 | 23.29 | 33.4 | -11.78 | 2.9 | 5.91 | -11.43 | 10.28 | 2.54 | 29.24 | 49.72 | 4.72 | 21.3 | 24.96 | 0 | -100.0 | -100.0 |
| 19Q4 (4) | 972.89 | 3.56 | 0.0 | 64.89 | 22.11 | 0.0 | 19.15 | 23.07 | 0.0 | 37.86 | 1.04 | 0.0 | 6.67 | 17.92 | 0.0 | 1.97 | 18.84 | 0.0 | 3.89 | -2.43 | 0.0 | 6067 | 0.0 | 0.0 |
| 19Q3 (3) | 939.46 | 26.67 | 0.0 | 53.14 | 16.84 | 0.0 | 15.56 | -16.61 | 0.0 | 37.47 | 12.15 | 0.0 | 5.66 | -7.76 | 0.0 | 1.66 | -34.17 | 0.0 | 3.99 | -11.46 | 0.0 | 6067 | 0.0 | 0.0 |
| 19Q2 (2) | 741.66 | -13.69 | 0.0 | 45.48 | -1.19 | 0.0 | 18.66 | 27.81 | 0.0 | 33.41 | 2.93 | 0.0 | 6.13 | 14.48 | 0.0 | 2.52 | 48.08 | 0.0 | 4.50 | 19.25 | 0.0 | 6067 | 0.0 | 0.0 |
| 19Q1 (1) | 859.29 | 0.0 | 0.0 | 46.03 | 0.0 | 0.0 | 14.6 | 0.0 | 0.0 | 32.46 | 0.0 | 0.0 | 5.36 | 0.0 | 0.0 | 1.70 | 0.0 | 0.0 | 3.78 | 0.0 | 0.0 | 6067 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 4823.14 | -10.22 | 291.87 | -5.41 | 104.15 | 7.59 | 216.39 | 4.92 | 6.05 | 5.35 | 2.16 | 19.83 | 4.49 | 16.85 | 0 | 0 |
| 2022 (9) | 5371.92 | 0.36 | 308.57 | -4.47 | 96.8 | 12.69 | 206.25 | 2.67 | 5.74 | -4.82 | 1.80 | 12.28 | 3.84 | 2.29 | 0 | 0 |
| 2021 (8) | 5352.39 | 29.67 | 323.01 | 35.63 | 85.9 | 13.59 | 200.89 | 19.05 | 6.03 | 4.6 | 1.60 | -12.4 | 3.75 | -8.19 | 0 | 0 |
| 2020 (7) | 4127.8 | 17.49 | 238.16 | 13.66 | 75.62 | 11.25 | 168.75 | 19.51 | 5.77 | -3.26 | 1.83 | -5.31 | 4.09 | 1.72 | 0 | 0 |
| 2019 (6) | 3513.3 | -0.81 | 209.54 | 22.89 | 67.97 | -2.2 | 141.2 | 27.93 | 5.96 | 23.89 | 1.93 | -1.41 | 4.02 | 28.97 | 6067 | 0.0 |
| 2018 (5) | 3541.88 | -18.38 | 170.51 | -31.15 | 69.5 | -0.3 | 110.37 | -26.08 | 4.81 | -15.65 | 1.96 | 22.16 | 3.12 | -9.43 | 6067 | 0.0 |
| 2017 (4) | 4339.67 | -7.03 | 247.67 | -6.01 | 69.71 | -10.94 | 149.31 | 12.27 | 5.71 | 1.1 | 1.61 | -4.2 | 3.44 | 20.77 | 6067 | 0.0 |
| 2016 (3) | 4668.03 | -1.17 | 263.5 | 5.48 | 78.27 | -12.45 | 132.99 | 2.65 | 5.64 | 6.73 | 1.68 | -11.41 | 2.85 | 3.86 | 6067 | 0.0 |
| 2015 (2) | 4723.35 | -1.06 | 249.82 | 1.54 | 89.4 | 16.04 | 129.56 | 13.97 | 5.29 | 2.64 | 1.89 | 17.29 | 2.74 | 15.19 | 6067 | 0.0 |
| 2014 (1) | 4774.08 | 3.05 | 246.02 | 12.31 | 77.04 | 6.1 | 113.68 | 3.67 | 5.15 | 0 | 1.61 | 0 | 2.38 | 0 | 6067 | 16.09 |
