- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 43.43 | -1.76 | -6.48 | 0.98 | 7.69 | -3.92 | 1.46 | 6.57 | -0.68 | 1.0 | 21.95 | 25.0 | 2.26 | 9.63 | 2.74 | 3.36 | 8.48 | 6.2 | 2.30 | 24.14 | 33.66 | 5757 | 0.0 | 0.0 |
| 23Q3 (19) | 44.21 | 10.14 | 3.58 | 0.91 | 0.0 | -12.5 | 1.37 | 20.18 | 17.09 | 0.82 | 15.49 | 7.89 | 2.06 | -9.21 | -15.53 | 3.10 | 9.11 | 13.04 | 1.85 | 4.86 | 4.16 | 5757 | 0.0 | -5.62 |
| 23Q2 (18) | 40.14 | 1.11 | -7.66 | 0.91 | 2.25 | -28.91 | 1.14 | -16.79 | 18.75 | 0.71 | -7.79 | -13.41 | 2.27 | 1.13 | -23.01 | 2.84 | -17.7 | 28.6 | 1.77 | -8.8 | -6.23 | 5757 | 0.0 | -5.62 |
| 23Q1 (17) | 39.7 | -14.51 | -8.86 | 0.89 | -12.75 | -22.61 | 1.37 | -6.8 | 31.73 | 0.77 | -3.75 | -8.33 | 2.24 | 2.07 | -15.08 | 3.45 | 9.02 | 44.54 | 1.94 | 12.59 | 0.58 | 5757 | 0.0 | -5.62 |
| 22Q4 (16) | 46.44 | 8.81 | -2.72 | 1.02 | -1.92 | -17.07 | 1.47 | 25.64 | 28.95 | 0.8 | 5.26 | 8.11 | 2.20 | -9.86 | -14.75 | 3.17 | 15.47 | 32.56 | 1.72 | -3.26 | 11.13 | 5757 | -5.62 | -5.62 |
| 22Q3 (15) | 42.68 | -1.82 | -11.01 | 1.04 | -18.75 | -27.78 | 1.17 | 21.88 | 3.54 | 0.76 | -7.32 | 0.0 | 2.44 | -17.25 | -18.84 | 2.74 | 24.13 | 16.35 | 1.78 | -5.6 | 12.37 | 6100 | 0.0 | -4.04 |
| 22Q2 (14) | 43.47 | -0.21 | -0.8 | 1.28 | 11.3 | -16.34 | 0.96 | -7.69 | 6.67 | 0.82 | -2.38 | 0.0 | 2.94 | 11.53 | -15.67 | 2.21 | -7.5 | 7.53 | 1.89 | -2.18 | 0.81 | 6100 | 0.0 | -4.04 |
| 22Q1 (13) | 43.56 | -8.76 | 2.09 | 1.15 | -6.5 | -28.12 | 1.04 | -8.77 | -4.59 | 0.84 | 13.51 | 13.51 | 2.64 | 2.47 | -29.59 | 2.39 | -0.02 | -6.54 | 1.93 | 24.41 | 11.19 | 6100 | 0.0 | -4.04 |
| 21Q4 (12) | 47.74 | -0.46 | 12.41 | 1.23 | -14.58 | -11.51 | 1.14 | 0.88 | -39.36 | 0.74 | -2.63 | 252.38 | 2.58 | -14.19 | -21.28 | 2.39 | 1.35 | -46.06 | 1.55 | -2.18 | 213.48 | 6100 | -4.04 | -4.04 |
| 21Q3 (11) | 47.96 | 9.45 | 23.77 | 1.44 | -5.88 | 34.58 | 1.13 | 25.56 | 52.7 | 0.76 | -7.32 | 280.0 | 3.00 | -14.01 | 8.74 | 2.36 | 14.72 | 23.38 | 1.58 | -15.32 | 207.03 | 6357 | 0.0 | -22.95 |
| 21Q2 (10) | 43.82 | 2.7 | 42.83 | 1.53 | -4.38 | 56.12 | 0.9 | -17.43 | 45.16 | 0.82 | 10.81 | 310.0 | 3.49 | -6.88 | 9.31 | 2.05 | -19.6 | 1.63 | 1.87 | 7.9 | 187.06 | 6357 | 0.0 | -22.95 |
| 21Q1 (9) | 42.67 | 0.47 | 3.47 | 1.6 | 15.11 | 12.68 | 1.09 | -42.02 | -1.8 | 0.74 | 252.38 | 252.38 | 3.75 | 14.57 | 8.9 | 2.55 | -42.29 | -5.09 | 1.73 | 250.73 | 240.57 | 6357 | 0.0 | -21.18 |
| 20Q4 (8) | 42.47 | 9.6 | -2.55 | 1.39 | 29.91 | 0.0 | 1.88 | 154.05 | 63.48 | 0.21 | 5.0 | -4.55 | 3.27 | 18.53 | 2.61 | 4.43 | 131.8 | 67.75 | 0.49 | -4.2 | -2.05 | 6357 | -22.95 | -21.18 |
| 20Q3 (7) | 38.75 | 26.3 | -10.43 | 1.07 | 9.18 | -11.57 | 0.74 | 19.35 | -2.63 | 0.2 | 0.0 | -20.0 | 2.76 | -13.55 | -1.28 | 1.91 | -5.5 | 8.7 | 0.52 | -20.83 | -10.69 | 8250 | 0.0 | 2.29 |
| 20Q2 (6) | 30.68 | -25.61 | -31.84 | 0.98 | -30.99 | -26.87 | 0.62 | -44.14 | -48.76 | 0.2 | -4.76 | -25.93 | 3.19 | -7.23 | 7.29 | 2.02 | -24.92 | -24.83 | 0.65 | 28.02 | 8.67 | 8250 | 2.29 | 2.29 |
| 20Q1 (5) | 41.24 | -5.37 | -11.58 | 1.42 | 2.16 | -14.46 | 1.11 | -3.48 | -16.54 | 0.21 | -4.55 | -30.0 | 3.44 | 7.95 | -3.26 | 2.69 | 2.0 | -5.61 | 0.51 | 0.87 | -20.83 | 8065 | 0.0 | 0.0 |
| 19Q4 (4) | 43.58 | 0.74 | 0.0 | 1.39 | 14.88 | 0.0 | 1.15 | 51.32 | 0.0 | 0.22 | -12.0 | 0.0 | 3.19 | 14.03 | 0.0 | 2.64 | 50.2 | 0.0 | 0.50 | -12.65 | 0.0 | 8065 | 0.0 | 0.0 |
| 19Q3 (3) | 43.26 | -3.89 | 0.0 | 1.21 | -9.7 | 0.0 | 0.76 | -37.19 | 0.0 | 0.25 | -7.41 | 0.0 | 2.80 | -6.05 | 0.0 | 1.76 | -34.65 | 0.0 | 0.58 | -3.66 | 0.0 | 8065 | 0.0 | 0.0 |
| 19Q2 (2) | 45.01 | -3.49 | 0.0 | 1.34 | -19.28 | 0.0 | 1.21 | -9.02 | 0.0 | 0.27 | -10.0 | 0.0 | 2.98 | -16.35 | 0.0 | 2.69 | -5.73 | 0.0 | 0.60 | -6.74 | 0.0 | 8065 | 0.0 | 0.0 |
| 19Q1 (1) | 46.64 | 0.0 | 0.0 | 1.66 | 0.0 | 0.0 | 1.33 | 0.0 | 0.0 | 0.3 | 0.0 | 0.0 | 3.56 | 0.0 | 0.0 | 2.85 | 0.0 | 0.0 | 0.64 | 0.0 | 0.0 | 8065 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 167.49 | -4.91 | 3.7 | -17.41 | 5.33 | 14.87 | 3.3 | 2.48 | 2.21 | -13.15 | 3.18 | 20.8 | 1.97 | 7.78 | 5757 | 0.0 |
| 2022 (9) | 176.14 | -3.32 | 4.48 | -22.76 | 4.64 | 8.92 | 3.22 | 5.23 | 2.54 | -20.11 | 2.63 | 12.66 | 1.83 | 8.84 | 5757 | -5.62 |
| 2021 (8) | 182.19 | 18.98 | 5.8 | 19.1 | 4.26 | -1.84 | 3.06 | 273.17 | 3.18 | 0.1 | 2.34 | -17.5 | 1.68 | 213.65 | 6100 | -4.04 |
| 2020 (7) | 153.13 | -14.2 | 4.87 | -13.04 | 4.34 | -2.25 | 0.82 | -21.9 | 3.18 | 1.36 | 2.83 | 13.93 | 0.54 | -8.98 | 6357 | -22.95 |
| 2019 (6) | 178.48 | -11.53 | 5.6 | 5.07 | 4.44 | -12.43 | 1.05 | -19.23 | 3.14 | 18.76 | 2.49 | -1.01 | 0.59 | -8.7 | 8250 | 2.29 |
| 2018 (5) | 201.74 | -14.68 | 5.33 | -10.87 | 5.07 | -3.43 | 1.3 | -2.26 | 2.64 | 4.47 | 2.51 | 13.19 | 0.64 | 14.57 | 8065 | -15.44 |
| 2017 (4) | 236.46 | -1.23 | 5.98 | -12.83 | 5.25 | 0.38 | 1.33 | -14.74 | 2.53 | -11.74 | 2.22 | 1.63 | 0.56 | -13.68 | 9538 | 1.73 |
| 2016 (3) | 239.4 | 5.72 | 6.86 | 8.72 | 5.23 | 18.59 | 1.56 | -20.81 | 2.87 | 2.83 | 2.18 | 12.17 | 0.65 | -25.1 | 9376 | 2.53 |
| 2015 (2) | 226.44 | 6.29 | 6.31 | -3.81 | 4.41 | 11.65 | 1.97 | 14.53 | 2.79 | -9.5 | 1.95 | 5.04 | 0.87 | 7.76 | 9145 | 15.21 |
| 2014 (1) | 213.04 | 10.25 | 6.56 | 2.5 | 3.95 | 2.6 | 1.72 | -1.71 | 3.08 | 0 | 1.85 | 0 | 0.81 | 0 | 7938 | 7.94 |
