- 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
- 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
| 營收淨額 QoQ YoY | 推銷費用 QoQ YoY | 管理費用 QoQ YoY | 研發費 QoQ YoY | 推銷費用率(%) QoQ YoY | 管理費用率(%) QoQ YoY | 研發費用率(%) QoQ YoY | 員工人數 QoQ YoY | |||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 23Q4 (20) | 506.67 | 0.59 | -9.71 | 39.33 | 5.33 | -0.81 | 16.34 | 7.22 | 7.78 | 17.48 | -2.02 | 0.4 | 7.76 | 4.71 | 9.86 | 3.22 | 6.59 | 19.38 | 3.45 | -2.59 | 11.2 | 24780 | 0.0 | 0.0 |
| 23Q3 (19) | 503.7 | -3.34 | -16.13 | 37.34 | -1.16 | -5.66 | 15.24 | 1.94 | -12.56 | 17.84 | 0.0 | -17.06 | 7.41 | 2.25 | 12.49 | 3.03 | 5.47 | 4.26 | 3.54 | 3.46 | -1.11 | 24780 | 0.0 | 4.96 |
| 23Q2 (18) | 521.12 | 3.3 | -17.01 | 37.78 | 7.64 | 1.78 | 14.95 | -3.24 | -4.72 | 17.84 | 9.58 | 2.94 | 7.25 | 4.19 | 22.64 | 2.87 | -6.33 | 14.82 | 3.42 | 6.08 | 24.04 | 24780 | 0.0 | 4.96 |
| 23Q1 (17) | 504.46 | -10.11 | -17.12 | 35.1 | -11.48 | 1.3 | 15.45 | 1.91 | 2.79 | 16.28 | -6.49 | 3.89 | 6.96 | -1.52 | 22.22 | 3.06 | 13.37 | 24.03 | 3.23 | 4.02 | 25.35 | 24780 | 0.0 | 4.96 |
| 22Q4 (16) | 561.17 | -6.57 | -9.3 | 39.65 | 0.18 | 11.78 | 15.16 | -13.02 | -0.52 | 17.41 | -19.06 | 7.87 | 7.07 | 7.22 | 23.25 | 2.70 | -6.91 | 9.68 | 3.10 | -13.37 | 18.93 | 24780 | 4.96 | 4.96 |
| 22Q3 (15) | 600.6 | -4.35 | 5.0 | 39.58 | 6.63 | 19.94 | 17.43 | 11.09 | 16.9 | 21.51 | 24.12 | 39.49 | 6.59 | 11.48 | 14.23 | 2.90 | 16.15 | 11.34 | 3.58 | 29.77 | 32.85 | 23608 | 0.0 | -10.67 |
| 22Q2 (14) | 627.94 | 3.17 | 12.16 | 37.12 | 7.13 | 16.04 | 15.69 | 4.39 | 2.48 | 17.33 | 10.59 | 5.22 | 5.91 | 3.84 | 3.45 | 2.50 | 1.19 | -8.63 | 2.76 | 7.2 | -6.19 | 23608 | 0.0 | -10.67 |
| 22Q1 (13) | 608.66 | -1.63 | 19.57 | 34.65 | -2.31 | 18.34 | 15.03 | -1.38 | 5.92 | 15.67 | -2.91 | 7.55 | 5.69 | -0.7 | -1.03 | 2.47 | 0.25 | -11.42 | 2.57 | -1.31 | -10.05 | 23608 | 0.0 | -10.67 |
| 21Q4 (12) | 618.72 | 8.17 | 8.29 | 35.47 | 7.48 | 13.0 | 15.24 | 2.21 | 7.4 | 16.14 | 4.67 | 4.47 | 5.73 | -0.63 | 4.34 | 2.46 | -5.5 | -0.82 | 2.61 | -3.23 | -3.53 | 23608 | -10.67 | -10.67 |
| 21Q3 (11) | 572.01 | 2.17 | 10.65 | 33.0 | 3.16 | 17.77 | 14.91 | -2.61 | 13.3 | 15.42 | -6.38 | 13.72 | 5.77 | 0.96 | 6.44 | 2.61 | -4.68 | 2.39 | 2.70 | -8.37 | 2.77 | 26427 | 0.0 | 30.79 |
| 21Q2 (10) | 559.84 | 9.98 | 28.19 | 31.99 | 9.26 | 32.9 | 15.31 | 7.89 | 49.37 | 16.47 | 13.04 | 53.21 | 5.71 | -0.66 | 3.68 | 2.73 | -1.9 | 16.52 | 2.94 | 2.78 | 19.52 | 26427 | 0.0 | 30.79 |
| 21Q1 (9) | 509.04 | -10.9 | 29.86 | 29.28 | -6.72 | 26.32 | 14.19 | 0.0 | 53.74 | 14.57 | -5.7 | 54.34 | 5.75 | 4.69 | -2.73 | 2.79 | 12.24 | 18.39 | 2.86 | 5.85 | 18.86 | 26427 | 0.0 | 48.42 |
| 20Q4 (8) | 571.34 | 10.52 | 24.58 | 31.39 | 12.03 | 22.14 | 14.19 | 7.83 | 47.05 | 15.45 | 13.94 | 59.11 | 5.49 | 1.36 | -1.96 | 2.48 | -2.44 | 18.04 | 2.70 | 3.09 | 27.72 | 26427 | 30.79 | 48.42 |
| 20Q3 (7) | 516.95 | 18.37 | 20.77 | 28.02 | 16.41 | 15.64 | 13.16 | 28.39 | 48.2 | 13.56 | 26.14 | 33.07 | 5.42 | -1.65 | -4.25 | 2.55 | 8.47 | 22.71 | 2.62 | 6.57 | 10.18 | 20206 | 0.0 | 13.48 |
| 20Q2 (6) | 436.73 | 11.41 | 5.92 | 24.07 | 3.84 | 6.6 | 10.25 | 11.05 | 25.92 | 10.75 | 13.88 | 6.54 | 5.51 | -6.8 | 0.65 | 2.35 | -0.32 | 18.89 | 2.46 | 2.21 | 0.59 | 20206 | 13.48 | 13.48 |
| 20Q1 (5) | 392.0 | -14.53 | -1.64 | 23.18 | -9.81 | 7.17 | 9.23 | -4.35 | 13.95 | 9.44 | -2.78 | 5.24 | 5.91 | 5.52 | 8.95 | 2.35 | 11.9 | 15.85 | 2.41 | 13.74 | 7.0 | 17805 | 0.0 | 0.0 |
| 19Q4 (4) | 458.62 | 7.14 | 0.0 | 25.7 | 6.07 | 0.0 | 9.65 | 8.67 | 0.0 | 9.71 | -4.71 | 0.0 | 5.60 | -1.01 | 0.0 | 2.10 | 1.43 | 0.0 | 2.12 | -11.06 | 0.0 | 17805 | 0.0 | 0.0 |
| 19Q3 (3) | 428.04 | 3.81 | 0.0 | 24.23 | 7.31 | 0.0 | 8.88 | 9.09 | 0.0 | 10.19 | 0.99 | 0.0 | 5.66 | 3.37 | 0.0 | 2.07 | 5.09 | 0.0 | 2.38 | -2.71 | 0.0 | 17805 | 0.0 | 0.0 |
| 19Q2 (2) | 412.34 | 3.46 | 0.0 | 22.58 | 4.39 | 0.0 | 8.14 | 0.49 | 0.0 | 10.09 | 12.49 | 0.0 | 5.48 | 0.9 | 0.0 | 1.97 | -2.87 | 0.0 | 2.45 | 8.72 | 0.0 | 17805 | 0.0 | 0.0 |
| 19Q1 (1) | 398.54 | 0.0 | 0.0 | 21.63 | 0.0 | 0.0 | 8.1 | 0.0 | 0.0 | 8.97 | 0.0 | 0.0 | 5.43 | 0.0 | 0.0 | 2.03 | 0.0 | 0.0 | 2.25 | 0.0 | 0.0 | 17805 | 0.0 | 0.0 |
| 營收淨額 YoY | 推銷費用 YoY | 管理費用 YoY | 研發費 YoY | 推銷費用率(%) YoY | 管理費用率(%) YoY | 研發費用率(%) YoY | 員工人數 YoY | |||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 2023 (10) | 2035.95 | -15.11 | 149.55 | -0.95 | 61.98 | -2.12 | 69.44 | -3.45 | 7.35 | 16.68 | 3.04 | 15.31 | 3.41 | 13.74 | 24780 | 0.0 |
| 2022 (9) | 2398.37 | 6.14 | 150.99 | 16.37 | 63.32 | 6.15 | 71.92 | 14.89 | 6.30 | 9.64 | 2.64 | 0.01 | 3.00 | 8.24 | 24780 | 4.96 |
| 2021 (8) | 2259.61 | 17.87 | 129.75 | 21.65 | 59.65 | 27.38 | 62.6 | 27.21 | 5.74 | 3.2 | 2.64 | 8.06 | 2.77 | 7.92 | 23608 | -10.67 |
| 2020 (7) | 1917.02 | 12.93 | 106.66 | 13.3 | 46.83 | 34.72 | 49.21 | 26.31 | 5.56 | 0.33 | 2.44 | 19.3 | 2.57 | 11.85 | 26427 | 30.79 |
| 2019 (6) | 1697.54 | 8.97 | 94.14 | 18.22 | 34.76 | 15.29 | 38.96 | 4.99 | 5.55 | 8.49 | 2.05 | 5.8 | 2.30 | -3.66 | 20206 | 13.48 |
| 2018 (5) | 1557.83 | 13.82 | 79.63 | 21.17 | 30.15 | 10.4 | 37.11 | 4.07 | 5.11 | 6.45 | 1.94 | -3.01 | 2.38 | -8.57 | 17805 | 6.87 |
| 2017 (4) | 1368.62 | 5.64 | 65.72 | 17.86 | 27.31 | 5.24 | 35.66 | 7.9 | 4.80 | 11.57 | 2.00 | -0.38 | 2.61 | 2.14 | 16661 | 5.89 |
| 2016 (3) | 1295.54 | -2.67 | 55.76 | -3.04 | 25.95 | -8.08 | 33.05 | -4.73 | 4.30 | -0.39 | 2.00 | -5.56 | 2.55 | -2.12 | 15734 | 6.83 |
| 2015 (2) | 1331.02 | -0.31 | 57.51 | -4.1 | 28.23 | -3.45 | 34.69 | 8.1 | 4.32 | -3.81 | 2.12 | -3.16 | 2.61 | 8.43 | 14728 | -1.11 |
| 2014 (1) | 1335.11 | 11.98 | 59.97 | 8.17 | 29.24 | 12.98 | 32.09 | 10.54 | 4.49 | 0 | 2.19 | 0 | 2.40 | 0 | 14894 | 9.0 |
