玩股撇步(動畫小學堂)  

  • 毛利率代表著產品的競爭優勢, 要和同一個產業做比較. 如果毛利率很低的話, 就要看公司的營收規模是否夠大
  • 毛利率從谷底回升, 或許就是開始反轉的訊號
  • 營益率代表著公司的經營效率
  • 在不大幅舉債的前提下, ROE可以看出公司的經營品質
  • 穩定或持續提升的毛利率和營益率十分重要, 要當心持續下滑的毛利率和營益率
  • 本業收入比高的公司, 才容易預估財測, 值得花心力去研究
  • 無形資產佔總資產比高的公司, 可能代表這家公司是透過併購來成長. 但如果佔比高的不合理, 則要當心
  • 併購後有沒有發揮1+1>2, 營益率是一個很好的觀察指標
  • 要檢視ROE上升或下滑的原因, 根據杜邦分析不外乎是利潤率, 營收, 財務槓桿的增減
  • 租賃業要觀察延滯率(在銀行稱為逾放比率)的變化. 如果越來越多客戶拖延還錢(延滯率上升), 就代表接下來放款的錢也會變少(放款率下降)
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近20季
營業毛利率 QoQ YoY營業利益率 QoQ YoY稅前淨利率 QoQ YoY稅後淨利率 QoQ YoY股東權益報酬率 QoQ YoY資產報酬率 QoQ YoY總資產周轉率 QoQ YoYEBITDA利潤率 QoQ YoY財務槓桿 QoQ YoY本業收入比 QoQ YoY業外獲益比 QoQ YoY用人費用率 QoQ YoY
23Q4 (20)16.20-2.593.711.71-36.19-34.981.70-59.72-16.261.33-56.82-26.521.05-55.13-30.00.55-45.0-14.060.273.850.05.38-32.163.46193.98-0.385.02100.7058.5-22.21-0.58-101.5998.0213.380.227.73
23Q3 (19)16.631.9615.492.68-3.25104.584.224.46-77.783.084.76-74.712.344.0-79.631.003.09-72.220.260.0-7.147.933.26-63.72194.727.19-12.1163.53-7.37819.7336.4216.11-60.8713.351.6-1.48
23Q2 (18)16.312.910.432.773.36-23.274.0465.571.02.9496.010.112.25102.7-19.060.9773.213.190.264.0-16.137.6824.8819.07181.66-8.94-25.0968.58-37.56-23.9931.37418.61221.2413.14-0.2311.54
23Q1 (17)15.851.4722.492.681.923.52.4420.2-5.061.50-17.13-14.771.11-26.0-33.930.56-12.5-11.110.25-7.41-21.886.1518.2723.49199.508.01-10.69109.85-15.1429.84-9.8566.47-163.9313.176.0414.03
22Q4 (16)15.628.4713.932.63100.76-7.392.03-89.31-37.731.81-85.14-27.021.50-86.95-38.520.64-82.22-29.670.27-3.57-20.595.20-76.21-6.98184.70-16.640.96129.451774.0448.93-29.36-131.54-325.2812.42-8.3411.09
22Q3 (15)14.40-2.51-0.961.31-63.71-62.1418.99374.75326.7412.18356.18256.1411.49313.31254.633.60282.98213.040.28-9.68-9.6821.86238.91218.2221.56-8.648.096.91-92.35-91.1293.09853.34319.0813.5515.0315.22
22Q2 (14)14.7714.140.143.6166.365.874.0055.64-57.722.6751.7-65.942.7865.48-61.120.9449.21-63.280.31-3.13-3.136.4529.52-45.71242.528.5622.5790.246.66150.559.76-36.59-84.7411.781.99-3.13
22Q1 (13)12.94-5.62-12.152.17-23.59-35.612.57-21.17-58.211.76-29.03-65.621.68-31.15-61.290.63-30.77-60.630.32-5.886.674.98-10.91-42.89223.3922.124.6584.60-2.6754.2815.4018.16-65.911.553.31-8.04
21Q4 (12)13.71-5.71-3.922.84-17.92-22.43.26-26.74-33.332.48-27.49-38.02.44-24.69-36.950.91-20.87-37.240.349.680.05.59-18.63-21.6182.95-10.74-3.5586.9211.7416.1813.03-41.33-48.3311.18-4.93-1.24
21Q3 (11)14.54-1.420.413.461.47-12.854.45-52.96-22.073.42-56.38-28.63.24-54.69-30.621.15-55.08-34.290.31-3.13-8.826.87-42.17-14.87204.973.5917.4677.79115.9811.9222.21-65.28-27.2511.76-3.296.81
21Q2 (10)14.750.148.623.411.193.659.4653.82126.327.8453.12182.017.1564.75180.392.5660.0150.980.326.670.011.8836.2478.92197.8710.412.536.02-34.32-54.1563.9841.67198.2212.16-3.1812.7
21Q1 (9)14.733.229.683.37-7.9227.176.1525.77277.35.1228.0412.04.3412.14429.271.6010.34272.090.30-11.763.458.7222.3100.92179.22-5.522.1154.84-26.7-66.2145.1679.06172.5112.5610.9510.66
20Q4 (8)14.27-1.4511.483.66-7.8124.914.89-14.36170.174.00-16.49122.223.87-17.13121.141.45-17.1490.790.340.00.07.13-11.6569.76189.698.73.5574.817.64-53.7625.22-17.39140.8311.322.820
20Q3 (7)14.486.632.193.9720.67-2.225.7136.642.754.7972.368.664.6783.1467.381.7571.5759.090.346.253.038.0721.5423.58174.50-9.6-6.5669.50-11.51-31.530.5342.32192.0511.012.042.8
20Q2 (6)13.581.12-3.353.2924.15-20.344.18156.44-11.442.78178.0-8.252.55210.98-15.281.02137.21-13.560.3210.34-3.036.6453.0-9.78193.049.98-3.5378.54-51.6-10.121.46134.4569.910.79-4.93-0.28
20Q1 (5)13.434.920.672.65-9.56-26.81.63-9.94-55.221.00-44.44-64.290.82-53.14-69.960.43-43.42-60.190.29-14.71-12.124.343.33-30.45175.52-4.18-10.94162.280.3163.41-62.28-0.82-9143.7611.3504.42
19Q4 (4)12.80-9.670.02.93-27.830.01.81-54.750.01.80-36.620.01.75-37.280.00.76-30.910.00.343.030.04.20-35.680.0183.18-1.910.0161.7859.450.0-61.78-4133.090.00.00-100.00.0
19Q3 (3)14.170.850.04.06-1.690.04.00-15.250.02.84-6.270.02.79-7.310.01.10-6.780.00.330.00.06.53-11.280.0186.75-6.670.0101.4616.120.0-1.46-111.560.010.71-1.020.0
19Q2 (2)14.055.320.04.1314.090.04.7229.670.03.038.210.03.0110.260.01.189.260.00.330.00.07.3617.950.0200.101.540.087.37-12.020.012.631733.630.010.82-0.460.0
19Q1 (1)13.340.00.03.620.00.03.640.00.02.800.00.02.730.00.01.080.00.00.330.00.06.240.00.0197.070.00.099.310.00.00.690.00.010.870.00.0
營業毛利率,營業利益率,稅前淨利率,股東權益報酬率-近10年
營業毛利率 YoY營業利益率 YoY折舊負擔比率 YoY稅前淨利率 YoY稅後淨利率 YoY股東權益報酬率 YoY資產報酬率 YoY總資產周轉率 YoYEBITDA利潤率 YoY財務槓桿 YoY本業收入比 YoY業外獲益比 YoY無形資產佔總資產比 YoY用人費用率 YoY
2023 (10)16.2512.772.460.822.2628.873.10-55.272.22-51.956.84-58.63.12-50.631.07-15.086.79-29.64193.985.0279.29125.2220.71-68.035.05-4.5313.267.72
2022 (9)14.410.02.44-25.151.754.156.9320.524.62-0.4316.52-1.436.322.61.260.09.6517.97184.700.9635.20-37.8764.8049.55.29-6.0612.313.62
2021 (8)14.413.03.26-5.511.68-0.175.7534.354.6439.7616.7640.846.1635.381.260.88.1822.09182.95-3.5556.66-29.6343.34122.485.635.4511.886.83
2020 (7)13.993.023.45-5.991.690.424.2822.293.3227.6911.9018.644.5511.521.25-6.026.7011.11189.693.5580.52-23.1419.4805.3443.2611.125.1
2019 (6)13.589.963.6724.831.6829.543.50-2.782.60-9.0910.03-12.784.08-9.131.33-2.216.035.05183.18-8.67104.7628.5-4.7603.73-10.6210.58-0.84
2018 (5)12.353.522.9418.071.30-2.333.60-23.242.86-30.7511.50-28.354.49-26.151.361.495.74-14.2200.575.4781.5353.8218.47-60.694.17-9.2310.671.14
2017 (4)11.93-4.642.49-28.031.33-0.814.6925.44.1331.5316.0526.886.0830.191.341.526.6917.57190.160.4553.00-42.7847.00537.744.59010.552.33
2016 (3)12.5113.733.4677.441.34-10.663.7473.953.1485.812.6575.694.6765.61.322.335.6929.32189.30-13.7892.632.017.37-20.130.00010.314.56
2015 (2)11.00-2.481.95-10.961.500.162.15-22.11.69-32.47.20-41.182.82-31.881.29-5.154.40-12.87219.55-8.5290.8114.389.23-55.220.0009.865.12
2014 (1)11.2802.1901.50-22.532.7602.50012.2404.1401.360.745.0514.77240.01-16.3279.39-12.2220.61115.570.0009.385.27

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