玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)43.29-2.76-22.24-0.22-115.28-113.253.0920.2340.452.78-0.36-1.77-0.51-115.71-117.047.1423.6580.626.422.4726.3352170.00.0
23Q3 (19)44.52-31.76-41.071.44-32.71-19.12.57-13.47-41.062.792.5710.713.23-1.3937.285.7726.80.036.2750.3187.8852170.0-18.84
23Q2 (18)65.2447.0-39.492.14116.1612.042.9744.17-10.02.726.679.683.2847.0585.174.55-1.9248.744.17-27.4481.2652170.0-18.84
23Q1 (17)44.38-20.28-40.520.99-40.36-28.782.06-6.36-10.042.55-9.8911.842.23-25.1919.744.6417.4651.235.7513.0388.0252170.0-18.84
22Q4 (16)55.67-26.31-41.951.66-6.74-20.572.2-49.540.922.8312.3-9.292.9826.5636.823.95-31.5273.855.0852.456.255217-18.84-18.84
22Q3 (15)75.55-29.93-10.021.78-6.817.234.3632.1265.152.521.61-14.582.3633.019.175.7788.5583.543.3445.02-5.0764280.0-19.1
22Q2 (14)107.8244.5144.981.9137.4124.033.344.17.492.488.77-7.811.77-4.91-14.453.06-0.28-25.862.30-24.73-36.4164280.0-19.1
22Q1 (13)74.61-22.214.521.39-33.49-21.022.295.05-17.032.28-26.92-17.391.86-14.51-31.043.0735.02-27.553.06-6.07-27.8764280.0-19.1
21Q4 (12)95.914.2239.862.0925.916.762.18-17.42-8.023.125.760.322.1810.23-16.512.27-27.71-34.233.25-7.41-28.276428-19.1-19.1
21Q3 (11)83.9612.8921.351.667.796.412.64-14.01-3.652.959.677.271.98-4.52-12.313.14-23.83-20.63.51-2.86-11.679460.011.34
21Q2 (10)74.3714.15-3.621.54-12.5-8.883.0711.2331.762.69-2.54-2.892.07-23.35-5.464.13-2.5636.73.62-14.620.7679460.011.34
21Q1 (9)65.15-4.9960.471.76-1.6835.382.7616.4615.972.76-11.2531.432.703.49-15.634.2422.57-27.734.24-6.6-18.179460.010.01
20Q4 (8)68.57-0.9-4.681.7914.74113.12.37-13.5-13.53.1113.0920.542.6115.78123.573.46-12.72-9.254.5414.1126.47794611.3410.01
20Q3 (7)69.19-10.33-2.951.56-7.69-14.292.7417.614.172.75-0.7217.022.252.94-11.683.9631.1417.633.9710.7120.5771370.0-1.19
20Q2 (6)77.1690.050.291.6930.0-10.112.33-2.1-7.912.7731.922.572.19-31.6-10.363.02-48.49-8.173.59-30.5922.227137-1.19-1.19
20Q1 (5)40.6-43.56-35.281.354.76-20.732.38-13.143.932.1-18.6-6.253.20174.2322.485.8653.9160.585.1744.2344.8572230.00.0
19Q4 (4)71.940.910.00.84-53.850.02.7414.170.02.589.790.01.17-54.260.03.8113.140.03.598.80.072230.00.0
19Q3 (3)71.29-7.340.01.82-3.190.02.4-5.140.02.353.980.02.554.480.03.372.380.03.3012.220.072230.00.0
19Q2 (2)76.9422.650.01.8814.630.02.5310.480.02.260.890.02.44-6.540.03.29-9.920.02.94-17.740.072230.00.0
19Q1 (1)62.730.00.01.640.00.02.290.00.02.240.00.02.610.00.03.650.00.03.570.00.072230.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)197.42-37.064.35-35.5610.69-11.9410.857.322.202.385.4139.895.5070.552170.0
2022 (9)313.64-1.86.75-4.2612.1413.9910.11-12.242.15-2.53.8716.083.22-10.635217-18.84
2021 (8)319.3822.867.0511.210.658.3411.527.262.21-9.493.33-11.813.61-12.696428-19.1
2020 (7)259.96-8.116.342.429.83-1.3110.7414.012.4411.473.787.414.1324.08794611.34
2019 (6)282.91-11.026.19-4.779.96-11.479.42-11.632.197.033.52-0.53.33-0.687137-1.19
2018 (5)317.966.176.5-21.3111.252.6510.66-4.312.04-25.883.54-3.323.35-9.877223-6.29
2017 (4)299.470.08.26-78.2910.962.5311.14-4.212.76-78.293.662.523.72-4.2277081.98
2016 (3)299.46-38.1138.05228.8710.69-27.0811.63-10.7412.71431.393.5717.823.8844.227558-11.09
2015 (2)483.87-13.4311.57-7.9614.66-0.8813.036.542.396.333.0314.52.6923.078501-25.48
2014 (1)558.95-11.912.57-22.4614.79-20.5712.2316.812.2502.6502.190114071.11

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