玩股撇步(動畫小學堂)  

  • 如果營收成長率小於推銷費用成長率, 可能代表產品需要很多的促銷才能賣掉, 或是產品有問題需要花額外的推銷成本來善後
  • 發展品牌的公司不樂見推銷費用率的下滑, 對此類型公司推銷費用率等同於走技術類型公司的研發費用率
成本指標-近20季
營收淨額 QoQ YoY推銷費用 QoQ YoY管理費用 QoQ YoY研發費 QoQ YoY推銷費用率(%) QoQ YoY管理費用率(%) QoQ YoY研發費用率(%) QoQ YoY員工人數 QoQ YoY
23Q4 (20)2.532.8565.360.142.8642.860.233.33-9.090.52100.023.813.9538.9-13.617.9129.64-45.0220.5594.47-25.13337-5.878.01
23Q3 (19)2.4615.4964.00.07-12.50.00.15-25.0-21.050.26-13.33-23.532.85-24.24-39.026.10-35.06-51.8610.57-24.96-53.3735817.766.55
23Q2 (18)2.1324.5618.990.0860.0100.00.211.11-20.00.311.11-9.093.7628.4568.089.39-10.8-32.7714.08-10.8-23.63042.36-34.06
23Q1 (17)1.7111.76-31.330.05-28.570.00.18-18.18-33.330.27-35.71-35.712.92-36.0945.6110.53-26.79-2.9215.79-42.48-6.39297-4.81-44.17
22Q4 (16)1.532.0-50.490.070.075.00.2215.79-12.00.4223.53-4.554.58-1.96253.4314.3813.5277.7327.4521.1192.78312-7.14-45.07
22Q3 (15)1.5-16.2-53.70.0775.040.00.19-24.0-5.00.343.036.254.67108.83202.412.67-9.31105.222.6722.95129.5336-27.11-34.25
22Q2 (14)1.79-28.11-32.960.04-20.0-20.00.25-7.4192.310.33-21.4322.222.2311.2819.3313.9728.8186.8518.449.382.31461-13.351.77
22Q1 (13)2.49-19.424.620.0525.025.00.278.0145.450.42-4.5582.612.0155.1219.4810.8434.02134.6116.8718.4674.54532-6.3437.11
21Q4 (12)3.09-4.6329.290.04-20.0-20.00.2525.0257.140.4437.5109.521.29-16.12-38.128.0931.07176.2414.2444.1762.0656811.1560.91
21Q3 (11)3.2421.3558.050.050.066.670.253.85150.00.3218.52113.331.54-17.595.456.1726.7858.189.88-2.3334.9851112.859.69
21Q2 (10)2.6712.1839.790.0525.066.670.1318.1844.440.2717.3980.01.8711.4219.234.875.353.3310.114.6428.7645316.7526.54
21Q1 (9)2.38-0.4211.740.04-20.0-42.860.1157.1422.220.239.5253.331.68-19.66-48.864.6257.89.389.669.9837.233889.926.59
20Q4 (8)2.3916.5918.910.0566.6766.670.07-12.50.00.2140.031.252.0942.9640.172.93-24.95-15.98.7920.0810.3835310.31-4.59
20Q3 (7)2.057.33-6.820.030.00.00.08-11.11-11.110.150.0-11.761.46-6.837.323.90-17.18-4.617.32-6.83-5.31320-10.61-1.84
20Q2 (6)1.91-10.33-7.730.03-57.14-25.00.090.00.00.150.07.141.57-52.21-18.724.7111.528.387.8511.5216.12358-1.659.82
20Q1 (5)2.135.9751.060.07133.33133.330.0928.5712.50.15-6.2515.383.29120.1954.464.2321.33-25.537.04-11.53-23.62364-1.6235.82
19Q4 (4)2.01-8.640.00.030.00.00.07-22.220.00.16-5.880.01.499.450.03.48-14.870.07.963.010.037013.50.0
19Q3 (3)2.26.280.00.03-25.00.00.090.00.00.1721.430.01.36-29.430.04.09-5.910.07.7314.250.03260.00.0
19Q2 (2)2.0746.810.00.0433.330.00.0912.50.00.147.690.01.93-9.180.04.35-23.370.06.76-26.640.032621.640.0
19Q1 (1)1.410.00.00.030.00.00.080.00.00.130.00.02.130.00.05.670.00.09.220.00.02680.00.0
成本指標-近10年
營收淨額 YoY推銷費用 YoY管理費用 YoY研發費 YoY推銷費用率(%) YoY管理費用率(%) YoY研發費用率(%) YoY員工人數 YoY
2023 (10)8.8420.930.330.430.73-20.651.34-10.673.397.868.26-34.3915.16-26.133378.01
2022 (9)7.31-35.760.2327.780.9233.331.518.113.1598.9212.59107.5720.5283.87312-45.07
2021 (8)11.3834.360.180.00.69109.091.2789.551.58-25.576.0655.6211.1641.0856860.91
2020 (7)8.4710.00.1838.460.33-2.940.6711.672.1325.873.90-11.767.911.52353-4.59
2019 (6)7.781.180.138.330.3441.670.633.331.69-40.214.42-21.817.79-26.4137048.0
2018 (5)4.253.660.120.00.249.090.4515.382.82-3.535.655.2410.5911.3125032.98
2017 (4)4.1-14.760.1233.330.22-8.330.3918.182.9356.425.377.549.5138.65188168.57
2016 (3)4.8167.60.0928.570.24-17.240.3357.141.87-23.284.99-50.626.86-6.24700.0
2015 (2)2.87120.770.0740.00.2970.590.21-16.02.44-36.5910.10-22.737.32-61.95700.0
2014 (1)1.339.780.050.00.1741.670.2566.673.85013.08019.2307029.63

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